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"Simms is CEO of email marketing services firm, BrightWave Marketing, the brains behind and a columnist for iMediaConnection. He has a particularly strong understanding of organizational and strategic issues. So it pays to listen when he talks."
Mark Brownlow, PHD, Email Marketing Reports

Simms Jenkins, CEO, BrightWave Marketing

Simms Jenkins
Founder & CEO

Contact Simms at
sjenkins [at] brightwavemarketing [dot] com

Simms Jenkins is CEO of BrightWave Marketing, North America's leading email marketing agency. The award-winning firm specializes in elevating email marketing and digital messaging programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave Marketing in establishing a world-class client list including Affiliated Computer Service (A Xerox Company), Aflac, Chick-fil-A, Cox Business, Phillips66, Porsche and Southern Company. The agency has been ranked among the fastest growing private companies by Inc. Magazine the past two years.

Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.

Jenkins is the author of two definitive and highly regarded books on email marketing; The New Inbox (published in April 2013 by ClickZ/Incisive Media) and The Truth About Email Marketing (published by Pearson's Financial Times Press in 2008). Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top information sources for email marketers.

He has been featured in The New York Times, Fortune Magazine, Forbes, The Wall Street Journal, Adweek, Bloomberg TV, Wired Magazine, and scores of other leading publications and media outlets. Jenkins is a regular speaker at major digital industry and general business conferences.

Additionally, Jenkins is the creator of and, the leading authorities on email and social media metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.

Jenkins serves on several civic and professional boards, including Atlanta Families, Zoo Atlanta's Marketing Board and Fernbank Museum's Corporate Leadership Council. He has served as a mentor at Flashpoint, a Georgia Tech based startup accelerator program. Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta's Buckhead neighborhood with his wife and three children.

Follow and connect with Simms on Twitter, LinkedIn, Facebook, The BrightWave Blog and his book websites at and

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"Simms has a great knack for simplifying the complex
world of email."

Aaron Kahlow, CEO & Founder, Online Marketing Summit


Did You Know?

Emails with shorter subject lines significantly outperformed emails with longer subject lines. - MailerMailer (2008)

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2013 AMY Award Winner 2013 Atlanta Marketer of the Year Finalist 2012 Tech 200 Winner 2012 AMY Award Winner 2012 AIMA Award Finalist
'The New Inbox' & 'The Truth About Email Marketing' by Simms Jenkins

Find out more about the definitive books on email marketing by BrightWave's CEO

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I can only extend the highest recommendation possible of BrightWave if you plan on developing a more impactful and profitable eCommerce business. We were beyond satisfied.
- Ken Ungaro, Email Specialist, Lowe's

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