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BrightWave Marketing News and Articles

Email: What's Inside?
AMA Interview -10 Minutes with Simms Jenkins
How Bad Email Erodes Brand Value
iMediaConnection article "Email: still #1, still a drag" features BrightWave Marketing CEO


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Only four percent of companies surveyed plan to cut email marketing budgets. - StrongMail "2009 Marketing Outlook"

80% of younger boomers and 87% of older ones still preferred the "old-fashioned" digital channel of email.
- ExactTarget (May 2008)

Nearly one third, 32.26% to be exact, of all opens occur within the first two hours compared to 29.57% six months ago and 29.40% a year ago.
- MailerMailer (2008)

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The BrightWave Report Q1 2009
Email's ROI Makes it Stand out as Key Tactic for Marketers in 2009
The recession is putting increased emphasis on ROI in marketing campaigns. So, email stands out as a key tactic for marketers this year.

MarketingSherpa has put together three new data charts from recent surveys that gauged marketers' priorities and concerns and offer these three key insights into why email will be so important this year and how to handle challenges, such as increased inbox competition and limited testing budgets.
  • Email to house lists remains a high ROI tactic
  • Testing and measurement budgets take a hit
  • Email remains the primary enabler of lead generation and nurturing
Continue Reading

BrightWave Marketing Featured Articles
The truth (and lies) about email marketing
7 Ways to Woo Customers Through Email Subject Lines

Email Marketing Headlines

How to sync your emails with customers' lifecycles
Link between Subject Line Length, Email Clicks Weaker than Thought
Email delivers robust Q3 numbers
When budgets get cut, email is there
Top 10 things your email vendor won't tell you
How to craft irresistible subject lines
Tips for protecting your email marketing budget
How primitive email campaigns are holding you back
How to better engage consumers through newsletters
Are you testing your email subject lines?
Two ways to let email boost recession profits

Digital Messaging Headlines

4 harbingers of mobile's rise to power
Google Steady with 72% of US Searches in December Launches Facebook Coupons
Will Social Media Tools Be Monetized In 2009?
5 baby steps for starting a wireless campaign
Facebook applications: the do's and don'ts
Twitter report fuels interest at agencies
6 effective mobile tactics
Mobile marketing's easiest entry point
Tips for bringing your brand into the Facebook era
Facebook moves closer to conquering the web
3 ways to justify spending on social networks
Capturing social media success in a bottle
Need for customer engagement drives social media uptake

Did you know we wrote the book on Email Marketing?
Learn More About The Truth About Email Marketing

The Truth About Email Marketing"Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Plus, its a fun, easy read, especially for us marketers!" - Jeff Hilimire, President, Engauge Digital


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BrightWave Report Archive

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Automated Emails
Case Studies
Deployment Times
Email Appends
Email Usage
From Lines
International Metrics
Lead Generation
Landing Pages
Online Retailers
Response Metrics
Stats by Industry
Subject Lines
Trend Reports
Viral Emails
vs. Other Marketing
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