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BrightWave Articles

Every Company Should Have a Newsletter

Your Annual Email Audit

Tips on Building Relationships And Revenue With Your Existing Email List

Speaking Engagements

Independent College Advancement Associates (ICAA) conference - Denison University, Granville, Ohio - March
23-24, 2006

iMedia Summit - Amelia Island, FL. May 22-25, 2006


Stat Nuggets

87% of 1,927 marketing professionals surveyed send their e-mail to ESPs instead of via inhouse systems.   MarketingSherpa

Percent of people who would use a search engine during the various stages of the buying cycle are:
  • 9% for Awareness
  • 68% for Research
  • 43% for Decision
  • 28% for Purchase

     Email marketing spending will grow from $885 million in 2005 to $1.1 billion by 2010. JupiterResearch

    More than three-quarters of Americans say they made a purchase via a marketing e-mail.   DoubleClick

  • Contact Us or Call

    The BrightWave Report Q1 2006
    Brent RosengrenWelcome to the BrightWave Report. We've given our quarterly newsletter a fresh look for the New Year, and would love your feedback. Tell us what you like, dislike or would like to read more of, and we'll give it to you - Click Here.

    Experts are projecting 2006 to be a banner year for online marketing programs. CMOs continue to shift their budgets away from ineffective offline programs to the fast paced, real time metrics world of online marketing. Below are surveys, reports and articles released during the first quarter that we hope you find useful. If you need assistance in optimizing your online programs, contact us
    and we can provide the experience you need.

    Brent R. Rosengren, Manager of Client Services - 404.888.1113
     Benchmark Survey: Email Earns Highest ROI

    Marketers use a wide variety of techniques to improve response in their retention and acquisition email programs, with varying results. Among respondents to a recent survey who measure their campaigns, 40 percent say email earns the highest ROI, followed by search (28 percent) and direct mail (18 percent). Revenue per campaign is the most-utilized email-marketing success metric, used by 39.8 percent; file size is a close second with 38.3 percent keeping tabs; and revenue per email third at 25.8 percent. Some 35 percent do not set clear success metrics.

    These highly reputable results make choosing email over more costly customer and retention acquisition methods an easy executive decision. Read the entire article here and get the analyzed results to make your decision a profitable one.

    Click Here to Share This With a Colleague
    Email Marketing Headlines

    Friday's has best open rates in 2005
    Study: Small E-Mail Lists Perform Better
    Get Customers to Open Your Email
    E-Mail Marketing Led to Holiday Sales
    Big bucks in e-newsletters
    How brief should your email content be?
    10 Quick tips for improved email ROI
    Good News! Email delivery rate up in 2005
    "Monk-e-mail" phenomenon
    Search Marketing Headlines

    Online searches dives offline conversions
    Search grows by 55% in 2005
    Keyword Prices Continue Downward Spiral
    Search outperforms most in 2005
    Local paid search to double in 2006
    Cost Per Click and Keyword soar
    Searches up 55% at end of last year

    Click Here to Share This With a Colleague

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