To be sure that you always receive The BrightWave Report, add the email address to your address book or personal whitelist. If you have trouble viewing this email, please Click Here to view it as a web page or type

BrightWave Articles & News

MediaPost Cites BrightWave's Successes

The costly mistake most email marketers make's 1st Annual State of Email Marketing Metrics Survey

10 Email Marketing Best Practices by Simms Jenkins in GOT newsletter

BrightWave profiled in industry newsletter

How to piss off your customers

Visit Our Research Area for more industry metrics.


Stat Nuggets


Powered by

83% of marketing executives worldwide used email marketing, ahead of display ads, paid search and online video.
- The McKinsey Quarterly (2007)

Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs.
-, "State of Retailing Online 2007 report" (Sept. 2007)

More than seven in 10 US marketers said that email was one of their online and mobile tactics. - Penton Media and PROMO Magazine, "2007 Interactive Marketer Trends Study" (2007)

51% of surveyed marketing executives worldwide said they planned to increase their email spending in the next three years.
- The McKinsey Quarterly (2007)

Powered by

Contact Us or Call

The BrightWave Report Q3 2007

Brent RosengrenEmail ROI
According to an August report from the DMA (registration required), for every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. The DMA also estimates that in 2007 US marketers will spend $500 million on email marketing to generate $21.9 billion in sales, a 18.3 percent increase in email marketing expenditures over last year

Want More Stats? Visit EmailStatCenter and see why industry experts have been praising us for our sister Website.

BrightWave Marketing Events
Click here to read the job description for the Business Development Manager position at BrightWaveMarketing.

Email Marketing Headlines

Subscription management centers make sense
Decentralized Email Undermines Marketing Efforts, Brands
Welcome emails - first impressions count
Email marketers may benefit from segmentation
With email, you must centralize
The email marketing industry is a $3 billion industry in the U.S. in 2007
Email crowned king of marketing media in Canada
Text? HTML? Or something else for your email design?
A pure approach to better email
Why we need standards support in HTML email
Email overtakes telephone in workplace
Make your campaign better: integrate with email
Rate your (email) date-ability

Why Choose BrightWave?

Search Marketing Headlines

SEM: traditional media's secret weapon
10 Search Engines You Don't Know About
Marketers Reveal What Tactics Work & What Don't in SEM
You can brand with search
Retool a Search Campaign for Holiday Success
Google alters top ad placement formula
US Search Share for August
Google's AdSense report card
Yahoo improves search engine
New-Look Search Sites Aim to Close Google Gap
Offline Influence on Online Search Yields 39% Conversion
US Local Online Ad Spend Close to $3B
Audience overlap among major search engines
The branded keyword controversy resolved?
AdWords moves landing page quality goalposts
Video Ads Into Search Results

Interested in Becoming a BrightWave Client?
See some of our past & present clients below.



Click Here to Share This With a Colleague

BrightWave Report Archive

Needs more stats?
Visit specific category pages below.
Automated Emails
Case Studies
Deployment Times
Email Appends
Email Usage
From Lines
International Metrics
Lead Generation
Landing Pages
Online Retailers
Response Metrics
Stats by Industry
Subject Lines
Trend Reports
Viral Emails
vs. Other Marketing
White Papers

BrightWave Marketing, Inc. | 1440 Dutch Valley Pl, NE, Suite 800 | Atlanta, GA 30324
tel. 404.888.0133

Privacy Policy