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BrightWave Articles & News

How to Get the Best ROI from Your Email

One Day for an Email Marketing Manager

Atlanta Business Chronicle Cites New Client Wins (Subscription Required)

How to Keep Your Colleagues *and* Subscribers Happy With Your Emails

Best Practices for an Association featured in DM News Essential Guide to Email Marketing

Visit Our Research Area for more industry metrics.

Speaking Engagements

eM7 West - eMarketing Association (eMA) Conference - San Francisco, CA, April 24-25, 2007

Managing Email Marketing An Email Marketing Reports interview with Simms Jenkins. Click here for the full transcript.

Stat Nuggets

Email delivers a whopping $57.25 for every dollar spent on it in 2005, compared to $7.08 for every dollar spent on print catalogs, and $22.52 for every dollar spent on non-email Internet marketing.

Email driven sales in the U.S. will show a compound annual growth of 14.9%  from 2006 to 2011.

Commercial email generated $16.5 billion in U.S. sales in 2005. The organization projects email sales to grow to $18.5 billion in 2006 and $37 billion by 2011.

- Direct Marketing Association (DMA)

Contact Us or Call

The BrightWave Report Q4 2006
Brent RosengrenHappy Holidays!

The fourth quarter has been a flurry of email campaigns and new client programs for BrightWave Marketing, which you can read about here. We are closing the year out with a bang and hope your year was filled with similar successes. Recharge those batteries during your time off because 2007 is shaping up to be a HUGE year for online marketing.  Wishing you the warmest of Holidays!   - Brent R. Rosengren, Manager of Client Services - 404.888.1113

P.S. - If you haven't already been please visit Email Experience Council, a new destination for email marketers to learn from each other.
Email ROI Crushes Other Channels

As cited in the BrightWave Blog on November 6th, the DMA stated that the ROI for email marketing is $57.25 for every dollar spent.

- The ROI of all non-email online marketing is $22.52, less than half of email's total.
- Email marketing in the US alone will account for approximately 71,000 jobs this year, growing at 8-10% annually historically and projected into the future as well.

There is a wealth of information in this report and article about it so be sure to check it out. Click Here.
Email Marketing Headlines

Prospect of Tough New Laws
Benchmarks: Tips for Using Them Effectively
How to Create an Email Marketing Calendar
Improve Email Deliverability: 15 Tips
New Eye-Tracking Test Results
Great Tips on Email Creative
How to Get Email Newsletter Subscribers
Need Help Battling Image Suppression?
Free shipping gets emails opened
Email Subject Lines: 15 Rules
High-Volume B2B Copywriting
Email is Top Conversion Channel
Utah's Law Ineffective?

Roll the "Magic Email Marketing" Dice
Search Marketing Headlines

Budgeting PPC for '07
SEM Getting Attention at the Top
Get More From Keyword Searches
Search Marketing Costs Up
How to Turn Searches into Conversions
Mix of Search and Display Advertising Best
Get it Right the First Time

Online Content Headlines

Blogging to Peak in 2007
Podcast Case Study: 15 Useful Tips
RSS Delivers Web's Best Deals
3 Big Brands Reinvent Themselves with Blogs

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