How I Reduced My Data Formatting Workload by 50%

“Computers were created to do tedious and annoying things” – Me, remembering why I love my job A few weeks ago, I was assigned a data cleansing, standardization and manipulations task for one of our clients, a B2B start-up with a relatively young email program. There were some 16,000 records in the file and they needed all of these normalized and squeaky-clean in order to… Read more »

Add Instant Interest to Your Emails With CSS Scrolling & Panning Effects

Email nerds have been using animation to take their visuals to the next level of greatness for some time now. Typically, integrating any kind of animation involves GIFs. A lot of them. But with a little CSS finagling, a single image can infuse your email with panning, scrolling, looping effects–without the file size limitations and other strife of GIF-making. If you’re looking to quickly add… Read more »

EiQ – The Email Event of 2017

EiQ, the intelligent email gathering, is our newest brainchild and rapidly approaching liftoff. On March 30, in Atlanta, quite possibly the email capital of the world (more on that later), we will bring the digital marketing community together to celebrate the power of email and discuss which major trends are propelling the channel towards further greatness. There will be no talks about whether or not… Read more »

Case Study: Creating an Informative, Easy-to-Read B2B Newsletter

Rheem recently came to BrightWave with a question – How do we easily provide our trade customers with valuable information such as product news, promotions and monthly highlights so that they feel enabled to pass this on to their customers? As the world’s-only producer of heating, cooling, water heating, pool/spa heating and commercial refrigeration products, Rheem has a lot of information to share. The trick… Read more »

Fact-Checking 2016 Email Predictions: The Results Are In!

There were several lofty predictions for email in 2016! We reviewed five of our favorites and determined where 2016 lived up to the hype and where it fell short. Prediction #1: Gmail won’t start supporting media queries. Made by Chad White at Litmus The email world rejoiced in September when Google announced that Gmail now supports embedded styles and media queries.  This change enabled responsive… Read more »

2016 Year in Review: BrightWave Catches More Wind, Demonstrates Significant Momentum

It’s been an action packed, exciting and genuinely fantastic year on all fronts. In fact, 2016 once again will take the cake as the best year ever for BrightWave when it comes to all performance metrics. Not bad for a company approaching its 14th anniversary. Let’s get to the highlight reel. Named the Leading Independent Email Marketing Agency – the Best of the Best – by… Read more »

Email vs. Social on Black Friday & Cyber Monday: Which Drove More Sales?

Gone are the days of carefully planning your Black Friday shopping schedule, fighting crowds and figuring out just how to get that 65” 4K TV into your car. Black Friday 2016 e-commerce revenue reached $3.34 billion, and that doesn’t even include Thanksgiving Day sales! So how was that $3.34 billion generated? It’s no surprise that Search (Black Friday: 38.5%; Cyber Monday: 35.5%) and Direct (Black… Read more »

Prediction for Email in 2017: A More Measured Approach

If 2016 was the big year of “what if,” 2017 looks to be the year of “what works?” The 2016 Forrester Wave report stated that 70% of brands will increase investment in email strategy to operationalize efforts towards customer obsession,” but there are bound to be missteps. Those brands that flew too close to the sun with complex, budget-busting programs will seek a more methodical… Read more »

Six Hard-Hitting Questions About the Future of Email

It’s almost time to start thinking up new campaigns and strategies for 2017. As we (frighteningly quickly) draw near the end of this year, we think there’s no better time than now to ask ourselves some hard questions about email–where’s it’s going, what it should do and how it should do it. We came up with six hard-hitting marketing questions and tossed them over to… Read more »