BrightWave’s Award-Worthy Work Gets Recognized

Every year, the Communicator Awards and the Horizon Interactive Awards receive thousands of submissions from all over the world. Truly honoring what’s new and next, these competitions showcase the very best websites, videos, online advertising, print media, mobile applications and more. This year, BrightWave was named the winner of not one, but five of these prestigious awards.  Recognizing big ideas in marketing and communications, the… Read more »

The Industry’s Biggest Pros Give Their Top Email Marketing Book Recommendations

Many people are reading more than usual during Covid-19 to pass their ample time at home. While some are looking to fiction novels, others are taking the opportunity to brush up on their industry knowledge. For email marketers who are looking to do the latter, What Say The Experts (WSTE) compiled a list of must-read books using industry pros’ top recommendations.  The lineup ranges from… Read more »

Eddie Bauer Selects BrightWave as Email Agency of Record

  Leading Retailer & Email Agency Partner to Deliver Superior Customer Experience BrightWave, an Ansira company, and the leading email and eCRM agency, has partnered with Eddie Bauer to become the retailer’s email agency of record, effective immediately. BrightWave has been tasked with full-service email channel management, strategy, and technology implementation — ensuring that the Eddie Bauer inbox experience compliments and enhances other cross-channel efforts…. Read more »

ANA Email Experience Council Recognizes Simms Jenkins as its 2020 Email Marketer Thought Leader of the Year

Founder & CEO of BrightWave is named the winner of the EEC’s most esteemed award The ANA Email Experience Council (EEC) announced that Simms Jenkins is its 2020 Email Marketer Thought Leader of the Year. This highly-coveted award is given to an individual who exemplifies the best and brightest in the email marketing industry. Jenkins is a leader in the email marketing community that has… Read more »

Our CEO, Simms Jenkins, wins Email Marketer Thought Leader of the Year

We’re proud to announce that our founder and CEO, Simms Jenkins, was named the 2020 Email Marketer Thought Leader of the Year by the Email Experience Council (EEC).  Every year, the EEC honors an individual who exemplifies the best and brightest in the email marketing industry. Winners are chosen based on criteria like thought leadership, service, innovation, vision and influence. Past winners of the award… Read more »

Simms Jenkins Joins 250ok for an Episode of “Email on Tap”

250ok’s “Email On Tap” series gives perspective from industry influencers, marketers, and experts. Anthony Chiulli travels the country to talk email, trends, predictions, and news to keep you in-the-know in 15 minutes or less. In Anthony’s recent chat with CEO Simms Jenkins, they covered the history of BrightWave, Simms’ work in the email industry, and where they see email going in the future. Email marketers… Read more »

An Update from the BrightWave Team

We hope everyone is doing as well as possible during this incredibly unique and uncertain challenge. As we all face this situation together, we want to keep the lines of communication very open on our end. Given the increased impact of COVID-19, BrightWave’s business continuity plan is in full effect. Our team is 100% remote and fully operational as of last week. Also, we have… Read more »

BrightWave is proud to be an AMY Awards double finalist

The AMY Awards is one of the marketing community’s brightest nights. For over six decades, AMA Atlanta has hosted the event to celebrate the outstanding work, talent, and people within the Atlanta community. Last year, BrightWave’s SiteOne campaign received a W in the Email Marketing category, and Amber Fawlkes, our Senior Manager of Marketing and Events, was anointed with the Rising Star award. This year,… Read more »

BrightWave’s Jenkins and Kollas Recognized as Top Industry Leaders to Follow This Year

  Platform.ly recently named The Top 50 Marketing Influencers to Follow in 2020 👨‍💻. They divided their list into 5 categories- Growth Marketing, Email Marketing, Content Marketing, Social Media Marketing, and SEO and recognized the thought leaders in the industry.  Two of our very own BrightWave influencers were named to this prestigious marketing all-star list.    Simms Jenkins, CEO of BrightWave, is recognized as one… Read more »

A Recap of BrightWave’s Award Winning 2019

The BrightWave team takes a lot of pride in what we do and the people who do it. To keep us focused on achieving new goals, we tie one of our yearly agency goals to external recognition and awards. And to our excitement, we learned that we blew our goal out of the water by recently winning three Marketer Quarterly Awards.  To celebrate this big… Read more »

Jenkins Gives Insight to Digital Accessibility in Forbes’ 2020 Marketing Trends

2020 is in full swing, and the BrightWave team is diving into all things trending in marketing this year.   In a recent Forbes article — 15 Top Marketing Trends That May Impact 2020 —  CEO Simms Jenkins shares a trend marketers can’t ignore in 2020 — increased accessibility across channels. Get insight on this important topic and other 2020 trends here.

BrightWave Crowns Becca Rowles as its 2019 Quartermaster

The BrightWave annual holiday party is a celebration of our team’s successes, and we had a lot to celebrate this year. We significantly grew our team and offerings by joining forces with Ansira, hosted the best day in email at our third annual EiQ conference, and crowned an exceptional BrightWaver — Becca Rowles — as our newest Quartermaster.  You may ask, “What is a Quartermaster?” Simply put, the… Read more »

Our work for Synovus is winning awards. See how we’re making your inbox a little extra.

We created a highly visual campaign for Synovus to give a special credit card offer to existing customers, and it’s received quite a bit of attention this year. Our most recent W included a 2019 Davey Award in the Email Marketing for Online Advertising & Marketing category.  The Davey Awards are all about honoring the best small shops worldwide, and that’s just what they did for… Read more »

Email Spotlight 2019 Was One for the Books (and so Are These 9 Recap Photos)

Whether we’re hosting our annual EiQ conference or on the road with Edge of the Inbox, we love bringing the email community together here at BrightWave. The secret sauce for our events is mixing educational content with a fun attendee experience, and that’s just what we did last week at Email Spotlight.  This fast-paced event brought over 20 vendors and hundreds of digital practitioners to… Read more »

CEO Simms Jenkins Gives Insight to Financial Marketing Email Strategies

BrightWave’s best-in-class finance email services mean fresh inbox strategies for even the most tightly regulated spaces. Check out ”New Email Habits & Trends Demand Fresh Financial Marketing Strategies” for CEO Simms Jenkins’ insights to meeting financial customer expectations and innovating the inbox.

Email Spotlight Brings Together the Industry’s Best and Brightest

As engagement reaches an all-time high, there is no doubt that email is the most cost effective and lucrative marketing channel.  Join us and 23 leading email vendors as we discuss the power of email and its diverse ecosystem during our annual Email Spotlight on November 6, 5-8 pm. This informative and engaging event will leave you equipped to maximize your customers’ engagement with your… Read more »

A Look Back at Our First Edge of the Inbox Event

Four years ago, BrightWave changed the industry’s event landscape by creating EiQ. Since then, we have hosted hundreds of digital marketers and given them a truly unique attendee experience at our Atlanta-based email conference.  EiQ has been so successful that we decided to create a new event — Edge of the Inbox — so attendees across the country could get a taste of the best… Read more »

“The Reinvention Of Modern Email Marketing” Forbes Article

BrightWave Founder and CEO Simms Jenkins has authored two definitive email marketing books. Fast forward a few years later and he has written the latest chapter on the reinvention of our beloved channel in his Forbes article, “The Reinvention Of Modern Email Marketing.”

BrightWave Announces 2020 EiQ & Edge of the Inbox Series

Industry Leading Email Agency Builds on Thought Leadership Efforts. Events Set For October 23, 2019 in Dallas and April 30, 2020 in Atlanta. BrightWave, an Ansira company, today announced details for the email industry’s breakthrough event, EiQ: The intelligent email gathering. On April 30, 2020 in Atlanta, GA, marketing innovators and professionals will come together at EiQ to focus on trends and lessons related to… Read more »

We’re pretty proud of our work for Synovus. And the judges of the EIS awards are too.

Awards aren’t everything. It’s the effort — the work — that really counts. And here at BrightWave, we are certainly in it for the transformations we create for our clients through smart strategy, cutting-edge creative and effortless deployments. Still, awards and recognition are nice. Who doesn’t want to get recognized outside the inbox? That’s why we’re pretty excited to be selected as a finalist for MediaPost’s Email… Read more »