CEO Simms Jenkins Offers Holiday Email Advice for Forbes

The latest article from Forbes Agency Council, a group of leading media strategists, creatives and executives, features 15 tips for crafting a holiday marketing plan that really works and rounding off the list at #15 is an insightful email tip from BrightWave CEO Simms Jenkins. Check out his contribution and a load of other helpful hints for the holiday season in the article, “15 Things To Keep In… Read more »

BrightWave Expands Tech Team to Continue to Deliver Best-of-Breed Email Services

BrightWave, North America’s leading email marketing agency, today announced the appointment of Tunde Noibi as Senior Director, Platform Technology, a newly created position. He will lead BrightWave’s Technology Team and work closely with its top tier client list in fully leveraging existing and new technology, including but not limited to their marketing clouds. Noibi is no stranger to client success in complex and fast-moving technology… Read more »

Simms Jenkins Talks Company Growth with Jason Swenk

A growing company is a great problem to have. More clients means a bigger bottom line, but it also means more employees. Are you prepared to handle your internal team effectively? Do you know when you need to hire a human resources professional? What about a president? Simms explains when he filled these two positions and why. Check out Jason Swenk’s full blog post here.

BrightWave Takes Home 2017 Communicator Award

When kick-butt strategy, modern creativity, and flawless teamwork all come together for an amazing end of year campaign, we are proud of our team. When all these elements combine to boost us into award-winning status, “beaming” doesn’t begin to cover it. For over two decades, the Communicator Awards, sanctioned and judged by the Academy of Interactive & Visual Arts, has been recognizing innovative ideas and… Read more »

What’s Up in Email? May 2017

Last month, we may have slacked off and forgotten to put together our monthly email industry round-up. But we’re chalking that up to the recovery time we required after the epicness that was EiQ! This month, we are back with a vengeance, and lots of exciting email-y news. In this installment, you’ll find a short how-we’ve-been-doing article recapping our busy first quarter, an AdWeek piece… Read more »

BrightWave Off To Blazing Start in 2017

BrightWave, North America’s leading email marketing agency, continued to demonstrate its innovative leadership in the email and eCRM services industry with the addition of marquee new clients and thought leadership efforts that continue to separate the growing agency from its peers. Company Growth BrightWave’s new business wins in Q4, 2016 and 2017 have been substantial. New business in 2017 year to date is up over… Read more »

10 Things We Will Never Forget from EiQ 2017

Around this time last Thursday, we were probably settling in for another eye-opening, mind-blowing EiQ session. There are dozens of little details from that day we won’t be forgetting anytime soon like those tasty custom chocolates on our signature EiQ cupcakes or that particularly interesting Patagonia campaign example. These 10 things, however, are far from little. Here are our top 10 favorite lessons from EiQ’s… Read more »

EiQ Speaker Spotlight: Meet Kristin Bond

How should we describe Kristin Bond? In a nutshell: Long-time email nerd (est. 2008!), Women of Email co-founder, occasionally snarky marketing blogger, all-around boss. Kristin manages email marketing at Girl Scouts of the USA (maybe we can convince her to bring us some Thin Mints at EiQ?) and has sent millions of emails over the years for brands including Warby Parker, Gerson Lehrman Group and… Read more »

EiQ – The Email Event of 2017

EiQ, the intelligent email gathering, is our newest brainchild and rapidly approaching liftoff. On March 30, in Atlanta, quite possibly the email capital of the world (more on that later), we will bring the digital marketing community together to celebrate the power of email and discuss which major trends are propelling the channel towards further greatness. There will be no talks about whether or not… Read more »

BrightWave & Bluecore Partner to Better Deliver Best of Breed Technology & Services

BrightWave, North America’s leading email marketing agency, and Bluecore, the leading Real-Time Interaction Management platform for Commerce, announced a partnership agreement to deliver fully integrated products and services to retail marketing organizations. BrightWave helps clients take their email programs to the next level and maximize return on investment, and will leverage Bluecore’s platform to better use customer data in the most meaningful and efficient way… Read more »