What’s Up in Email? May 2017

Last month, we may have slacked off and forgotten to put together our monthly email industry round-up. But we’re chalking that up to the recovery time we required after the epicness that was EiQ! This month, we are back with a vengeance, and lots of exciting email-y news. In this installment, you’ll find a short how-we’ve-been-doing article recapping our busy first quarter, an AdWeek piece… Read more »

BrightWave Off To Blazing Start in 2017

BrightWave, North America’s leading email marketing agency, continued to demonstrate its innovative leadership in the email and eCRM services industry with the addition of marquee new clients and thought leadership efforts that continue to separate the growing agency from its peers. Company Growth BrightWave’s new business wins in Q4, 2016 and 2017 have been substantial. New business in 2017 year to date is up over… Read more »

10 Things We Will Never Forget from EiQ 2017

Around this time last Thursday, we were probably settling in for another eye-opening, mind-blowing EiQ session. There are dozens of little details from that day we won’t be forgetting anytime soon like those tasty custom chocolates on our signature EiQ cupcakes or that particularly interesting Patagonia campaign example. These 10 things, however, are far from little. Here are our top 10 favorite lessons from EiQ’s… Read more »

EiQ Speaker Spotlight: Meet Kristin Bond

How should we describe Kristin Bond? In a nutshell: Long-time email nerd (est. 2008!), Women of Email co-founder, occasionally snarky marketing blogger, all-around boss. Kristin manages email marketing at Girl Scouts of the USA (maybe we can convince her to bring us some Thin Mints at EiQ?) and has sent millions of emails over the years for brands including Warby Parker, Gerson Lehrman Group and… Read more »

EiQ – The Email Event of 2017

EiQ, the intelligent email gathering, is our newest brainchild and rapidly approaching liftoff. On March 30, in Atlanta, quite possibly the email capital of the world (more on that later), we will bring the digital marketing community together to celebrate the power of email and discuss which major trends are propelling the channel towards further greatness. There will be no talks about whether or not… Read more »

BrightWave & Bluecore Partner to Better Deliver Best of Breed Technology & Services

BrightWave, North America’s leading email marketing agency, and Bluecore, the leading Real-Time Interaction Management platform for Commerce, announced a partnership agreement to deliver fully integrated products and services to retail marketing organizations. BrightWave helps clients take their email programs to the next level and maximize return on investment, and will leverage Bluecore’s platform to better use customer data in the most meaningful and efficient way… Read more »

BrightWave & GlobalPath Translations Partner to Better Serve Global Marketers

BrightWave, North America’s leading email marketing agency, and GlobalPath Translations, a full service foreign language translation company, announced a partnership agreement to deliver additional services to each other’s client rosters and increase capabilities as both companies continue to grow. GlobalPath Translations will help BrightWave expand its full-service campaign offerings to a bigger global scale, including the ability to translate client content into any major language,… Read more »

BrightWave Announces EiQ, the Intelligent Email Gathering

On March 30, 2017 in Atlanta, GA, marketing innovators and professionals will come together to celebrate the power of permission and performance at the email event EiQ, BrightWave officially announced today. With this event, called “the intelligent email gathering,” BrightWave will showcase its best-in-class thought leadership efforts while also bringing the email industry together for an unprecedented conference experience. The one-day event will also have… Read more »

BrightWave Brings Email Awesomeness to 48in48

What brought 17 rockstar BrightWave employees to donate their weekend (48 hours) to build over 57 email templates for 48 local Atlanta non-profits? Several weeks ago we rebooted a program at BrightWave called “Day of Awesomeness,” which was originally created by Simms Jenkins (our founder and CEO) to encourage employees to spend time on non-billable projects that would help us internally, push ideas for clients and, most importantly,… Read more »

Gmail’s Big Update: The Good, the Bad & the Possibilities

An email revolution has begun! Well, sort of. If you geek-out about anything and everything related to email development, like us email nerds here at BrightWave, then you’ve probably heard all about Gmail’s “new” support for embedded styles and media queries. Gone are the days of in-lining styles and spotty responsive design for the Gmail App. But what does this actually mean for the future of… Read more »