Aflac wanted to onboard new associates to boost activation and, eventually, retention. BrightWave created a 13-touch educational series that had incredible results: a 6% lift in the number of active associates in the field and a 1,464% increase in average annualized revenue produced per new active associate.... Continue reading

Aflac needed a personalized correspondence that representatives in the field could easily deploy for potential new customers. In the resulting email, the addition of an embedded testimonial video captured the attention of prospects, adding value.... Continue reading

Aflac needed to highlight a game-changing new product. BrightWave put together a  direct, actionable email that included a local agent’s contact information, dynamically populated, that was also responsive to desktop and mobile environments.... Continue reading