Making your brand message more clear and actionable: that’s the name of the game. Our team of designers, developers and copywriters works together to create beautiful, functional work that accomplishes that for some of the best brands in the world.
A Chick-fil-A microsite highlighted the menu items that are handmade everyday, a big part of what sets the brand apart in its category. BrightWave used an animated .gif of a mixing bowl to show Email Insiders what fun was to come on the interactive site.... Continue reading
Chick-fil-A wanted to promote two of its most-loved bite-sized products in a fun, relevant way. BrightWave created an email in which the creative changed based on the time of day that it was opened: Chick-n-Minis for morning openers and Waffle Potato Fries for afternoon openers. The result was an impressive increase in “return” openers and engagement.... Continue reading
Chick-fil-A wanted to shine a light on its lighter menu items, including an improved line of salads. BrightWave created a three-touch series that let the most dedicated fans in on the fresh news first, and then followed up with valuable nutrition content and interactive social calls that led to a spike in engagement. This pays off the brand’s promise to…... Continue reading
Chick-fil-A’s Cow Appreciation Day is always a big event for its many dedicated fans. BrightWave created three versions of the email—tablet, mobile and desktop—each with a different type of content prioritized for the medium.... Continue reading
I couldn’t ask for a better strategic partner than BrightWave. Open rates are up. Click-through rates are up. Our emails look better than ever. And, for the first time, we have an email marketing calendar that aligns with our other initiatives.
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