Mattress Firm wanted to try something different with its promotional sales emails. BrightWave delivered a concept for Columbus Day that got attention—both for the cheeky concept and “stacked” design.... Continue reading

Mattress Firm has a variety of promotional partnerships and sponsorships that they create awareness for using email campaigns. BrightWave created an email appropriate for this targeted Texas audience, seamlessly integrating two brands.... Continue reading

Informing and creating urgency around Mattress Firm’s limited time sales is a key goal of our email program. This email accomplishes the task with a bold headline and streamlined lifestyle creative, resulting in a 25% increase in action rate over previous emails.... Continue reading