Talking Country with a Targeted Audience

Mattress Firm has a variety of promotional partnerships and sponsorships that they create awareness for using email campaigns. BrightWave created an email appropriate for this targeted Texas audience, seamlessly integrating two brands.... Continue reading

A Sale Email That’s All About Urgency

Informing and creating urgency around Mattress Firm’s limited time sales is a key goal of our email program. This email accomplishes the task with a bold headline and streamlined lifestyle creative, resulting in a 25% increase in action rate over previous emails.... Continue reading