A combination of award-winning work, innovative approaches to problem solving and flat out crushing client success metrics are representative of BrightWave’s work. Our job is to create data-driven, beautiful and functional messaging and conversations that enhance the customer experience and surpass the KPIs.
Phillips 66 wanted to create a three-touch series for a popular yearly promotion. To set this touch apart in the inbox, BrightWave chose to flip the traditional “countdown” clock on its head, ticking up the winners to create excitement. A vast majority of openers read the email for over 8 seconds, an increase of 8% over previous emails.... Continue reading
I couldn’t ask for a better strategic partner than BrightWave. Open rates are up. Click-through rates are up. Our emails look better than ever. And, for the first time, we have an email marketing calendar that aligns with our other initiatives.