Strategic vision. Thoughtful leadership. Contagious laughter. There are many reasons why Director of Account Management (& Most Interesting Lady in the World) Laura Giles was named the 2014 Email Marketing Quartermaster. Wait, let us back up a bit: What is a Quartermaster? In nautical parlance, he or she is an able-bodied seaman who helps navigate and steer the ship. And, on a pirate ship, the… Read more »
Two savvy email marketers share some of the tips, tricks and war stories that come with the territory.
A great deal of innovation has happened in our humble and quietly thriving industry. There is an interesting history of the email service providers and that itself is worthy of a column. The ESP market was quite interesting 15 years ago and since I was on the buy side I can say it looks really different now. Want to read the Forrester Wave from 10… Read more »
AgencySparks asks BrightWave’s Jenkins a crucial email marketing question. He provides five valuable takeaways that you won’t want to miss.
How far has the email marketing industry come in the last five years, and where will be five years from now? Simms Jenkins and industry experts weigh in.
Focus on these 5 areas as you solidify your email marketing plans this year
Adamo selected as finalist for Rising Star Award for BrightWave’s big night
BrightWave’s Jenkins wins inaugural award from Atlanta’s Interactive Marketing Association
Lyndsey Adamo of BrightWave named a finalist for AIMA’s prestigious Rising Star category
In the second part of this series on Google’s newest email innovation, Google Inbox, Simms Jenkins and email marketing experts weigh in on how the new product will affect marketers.