Brent Rosengren Celebrates 10 Years at BrightWave

It’s Monday at noon. Chief Client Officer Brent Rosengren sits in the Nessie conference room, waxing Rosengrenian—completely unaware of what is taking place just 20 feet away. BrightWavers put on grass skirts, tiki masks and rainbow leis in the back corner of the parking lot, confusing the downstairs neighbors quite a bit. Ford Fry’s People’s Food Truck wheels around back, with the first whiffs of… Read more »

Connecting Firmly to the Cloud

This year’s Salesforce Marketing Cloud Connections event was held in New York City, and it was a busy and informative week. Check out my takeaways below: -Product enhancements from the ESPs are all about expanding the cloud and not necessarily about improving the email functionality and bells and whistles. Then again, Connections may be the largest digital marketing event but it is not an email… Read more »

The Rolling Stones, Atlanta… & BrightWave?

If you’re in Atlanta, you’d have to be living under a rock (or perhaps stone?) to miss that the greatest rock n’ roll band of all time came to town for the last time. And that reminded me that Mick Jagger and BrightWave, we go way back. Like back to a yacht in Mediterranean (kind of). Yes, I’ll explain. I had the good fortune to… Read more »

4 Ways Email Should Look Different by 2020

IBM Amplify in San Diego provided me with the opportunity to get a glimpse into the future of Silverpop and to affirm some of my notions about how email marketing should evolve over the next five years. Deepak Advani, General Manager for IBM Commerce, shared an insight that was eye opening for me as a marketer because it pointed out how little marketers *actually* know about their customers. 81% of marketers say they have a… Read more »

[SlideShare] How We Became North America’s Leading Email Agency

There’s an old saying that still rings true in the digital age: If you’ve got a great story, you should be able to boil it down to just a few words. (Ever read Hemingway’s six-word novel? “For sale: baby shoes, never worn.”) When we thought about telling the BrightWave story, it was clear that there were truly remarkable elements at play. A passionate CEO with… Read more »

Friendly’s Makes News with Its BFF Program & Local Targeting

Friendly’s, BrightWave’s sweetest client, made headlines not once but twice recently for its smart, strategic email marketing program. ClickZ reporter Mike O’Brien first called out the East Coast ice cream and nostalgia makers in the article How Friendly’s Made BFFs Through Email as a part of the site’s Content Takeover. Friendly’s Field Marketing Manager Bill Chiccarelli praised the permission-based nature of email and spoke of the “delicate balance” of keeping… Read more »

Birthday Email Winners & Loser

Breakfast in bed, flowers, 1,001 social media well wishes: these are just a few of the things that I love about birthdays. Being recognized on your special day makes you feel valuable and downright important. And—attention email marketers—the same rules apply to birthday campaigns. Since it was just my birthday, let’s review a few of the offers I received to see what works and what… Read more »

6 Predictions for the Apple Watch & Email

With the long-awaited Apple Watch finally making its debut, email marketers should start preparing a plan on how to incorporate the growing “wearables” category into their marketing mix. More specifically, we’re concerned with how they will affect their email programs. Below are a few quick predictions for the almighty Apple Watch: 1. Long live the plain-text version Yes, it’s true; we hate to say it,… Read more »

The State of Email Marketing Mergers and Acquisitions

The first mergers and acquisitions wave of the relatively mature email marketing industry happened before, during, and immediately after the dot-com era, when we saw leading players like Bigfoot Interactive, FloNetwork, @Once, and CheetahMail get absorbed by bigger players. The email tidal wave continued post-recession as the channel re-established itself as the hub of digital. The big three of ExactTarget, Responsys, and Silverpop were gobbled… Read more »