The BrightWave Beer Line-Up

There’s something you need to know about us here at BrightWave: We’re a little obsessive about beer—just ask our Chief Keg Officer. (IT’S A THING.) When we moved to our shiny new HQ in South Buckhead last year, one of our first orders of business was to get a game plan together for the two beers on tap in the Siren lounge/bar. Some principles were… Read more »

The Inbox Audit: Pottery Barn Capitalizes on Click Behavior

Sender: Pottery Barn Subject Line: Just In – 100s of NEW Arrivals Pre-header: Plus, save up to 40% on all duvets – in stores & online. There are lots of reasons that Pottery Barn has a bit of a cult following: amazing furniture, gorgeous décor, finely stitched pillows. It’s hard to not want to live in a Pottery Barn catalog. (At this point, pause and… Read more »

We’re Hiring! (Bonus Video: Simms on Who to Hire & When)

Attention whipsmart marketers and digital savants: BrightWave is hiring in a major way. If you’d like to be surrounded with smart, tenacious, passionate people and make a huge impact on some of the best brands in the world—this could be your moment. We are actively looking for an amazing Account Manager, a multi-tasking Campaign Manager, an expert Web Developer, a far-thinking Director of Email Technology… Read more »

Simms on Growing Smart, Hiring Awesome & Keeping Your Values

In a recent interview for GoSmallBiz.com, BrightWave CEO Simms Jenkins dished out a few small business truths you don’t hear everyday: How to be an accidental entrepreneur (who also makes smart decisions). Why a cool loft space can sink your start-up. Why to avoid a funky mix of people. Check out some clips of the interview on entrepreneurism (and go ahead and give him a… Read more »

Brent Rosengren Celebrates 10 Years at BrightWave

It’s Monday at noon. Chief Client Officer Brent Rosengren sits in the Nessie conference room, waxing Rosengrenian—completely unaware of what is taking place just 20 feet away. BrightWavers put on grass skirts, tiki masks and rainbow leis in the back corner of the parking lot, confusing the downstairs neighbors quite a bit. Ford Fry’s People’s Food Truck wheels around back, with the first whiffs of… Read more »

Connecting Firmly to the Cloud

This year’s Salesforce Marketing Cloud Connections event was held in New York City, and it was a busy and informative week. Check out my takeaways below: -Product enhancements from the ESPs are all about expanding the cloud and not necessarily about improving the email functionality and bells and whistles. Then again, Connections may be the largest digital marketing event but it is not an email… Read more »

The Rolling Stones, Atlanta… & BrightWave?

If you’re in Atlanta, you’d have to be living under a rock (or perhaps stone?) to miss that the greatest rock n’ roll band of all time came to town for the last time. And that reminded me that Mick Jagger and BrightWave, we go way back. Like back to a yacht in Mediterranean (kind of). Yes, I’ll explain. I had the good fortune to… Read more »

4 Ways Email Should Look Different by 2020

IBM Amplify in San Diego provided me with the opportunity to get a glimpse into the future of Silverpop and to affirm some of my notions about how email marketing should evolve over the next five years. Deepak Advani, General Manager for IBM Commerce, shared an insight that was eye opening for me as a marketer because it pointed out how little marketers *actually* know about their customers. 81% of marketers say they have a… Read more »

[SlideShare] How We Became North America’s Leading Email Agency

There’s an old saying that still rings true in the digital age: If you’ve got a great story, you should be able to boil it down to just a few words. (Ever read Hemingway’s six-word novel? “For sale: baby shoes, never worn.”) When we thought about telling the BrightWave story, it was clear that there were truly remarkable elements at play. A passionate CEO with… Read more »

Friendly’s Makes News with Its BFF Program & Local Targeting

Friendly’s, BrightWave’s sweetest client, made headlines not once but twice recently for its smart, strategic email marketing program. ClickZ reporter Mike O’Brien first called out the East Coast ice cream and nostalgia makers in the article How Friendly’s Made BFFs Through Email as a part of the site’s Content Takeover. Friendly’s Field Marketing Manager Bill Chiccarelli praised the permission-based nature of email and spoke of the “delicate balance” of keeping… Read more »