A great deal of innovation has happened in our humble and quietly thriving industry. There is an interesting history of the email service providers and that itself is worthy of a column. The ESP market was quite interesting 15 years ago and since I was on the buy side I can say it looks really different now. Want to read the Forrester Wave from 10… Read more »
BrightWave’s Jenkins featured in crucial email marketing question
What the email marketing landscape was like five years ago, and what it has in store for us five years down the road.
How far has the email marketing industry come in the last five years, and where will be five years from now? Simms Jenkins and industry experts weigh in.
Focus on these 5 areas as you solidify your email marketing plans this year
Adamo selected as finalist for Rising Star Award for BrightWave’s big night
BrightWave’s Jenkins wins inaugural award from Atlanta’s Interactive Marketing Association
Lyndsey Adamo of BrightWave named a finalist for AIMA’s prestigious Rising Star category
In the second part of this series on Google’s newest email innovation, Google Inbox, Simms Jenkins and email marketing experts weigh in on how the new product will affect marketers.
Lately, more and more of our clients and prospects have talked to us about growing their email list or have indicated that list growth is a key initiative for 2015. When I turned on the TV on Monday night, I encountered an unexpected convergence of three things that I could not ignore. Monday Night Football. One of America’s biggest stages for advertisers. Cam Newton. The… Read more »