BrightWave Partners with Gigya

BrightWave, North America’s leading email marketing agency, and Gigya, the leader in Customer Identity Management, signed a partnership agreement to deliver additional products and services to each other’s client bases. BrightWave helps clients build better and smarter customer relationships across email and CRM channels for prominent brands like Aflac, Chick-fil-A, Mattress Firm and Mizuno. Gigya will work with BrightWave to deliver its customer identity management… Read more »

A Look Back at the 1st Email Spotlight

  Last Thursday, BrightWave hosted the first ever Email Spotlight, a meeting of the minds for all things email. Basically, we gathered up some of the most progressive vendors, fantastic clients and sharpest digital minds in the business at our new office. Then we added some craft beer and signature drinks (hellllo, Opt In cocktails) then let the magic happen. And happen it did. We… Read more »

The Digital Workhorse & The 1st Annual Email Spotlight

Email isn’t slowing down as it hits its stride during what we may look back down the road as the digital renaissance years. Digital communication channels are very fragmented across most demographics but email sits across the center of them all as the one and only true hub. Mainstream and niche business publications continue to write about this, having seemingly discovered this cyber fountain of… Read more »

BrightWave’s 2014 Quartermaster, Laura Giles

Strategic vision. Thoughtful leadership. Contagious laughter. There are many reasons why Director of Account Management (& Most Interesting Lady in the World) Laura Giles was named the 2014 Email Marketing Quartermaster. Wait, let us back up a bit: What is a Quartermaster? In nautical parlance, he or she is an able-bodied seaman who helps navigate and steer the ship. And, on a pirate ship, the… Read more »

Two Shiny New ESPs (That We Actually Need)

A great deal of innovation has happened in our humble and quietly thriving industry. There is an interesting history of the email service providers and that itself is worthy of a column. The ESP market was quite interesting 15 years ago and since I was on the buy side I can say it looks really different now. Want to read the Forrester Wave from 10… Read more »