BrightWave Recognized as “Leader” in the Relevancy Ring for Email Agencies

BrightWave, North America’s leading email marketing agency, announced today it has been named a leader among email marketing agencies by The Relevancy Group in its inaugural Email Agency Buyer’s Guide. The Relevancy Group, the firm founded by ex-Forrester Vice President/Principal Analyst and digital marketing expert David Daniels, praised BrightWave on many fronts, saying, “With their blue chip client base and a long record of success… Read more »

9 Questions to Ask When Selecting an Email Agency

With email services booming, more companies than ever are partnering with email-focused agencies to take their email programs to the next level. A whopping 91 percent of marketers surveyed by The Relevancy Group stated that email marketing is an effective channel, in terms of delivering revenue results for their business. Email marketing value-added services are widely deployed, with 50 to 60 percent of respondents adopting these… Read more »

Inbox Audit: Uber’s Local Effort (& Email) Show Its Superpowers

Uber is an unrivaled master of what we’ll call “stunt marketing.” In New York, they delivered kittens to their top users’ doorsteps for 15 minutes of surprise cuddling on National Cat Day. When they launched their Hampton’s service, they offered helicopter rides from NYC—hail-able via the app. While we admire all these creative antics as marketers, we certainly love it most when they use their… Read more »

We Nailed It In the First Email Agency Buyer’s Guide

The feeling of greatness is palpable around here. But it’s pretty darn awesome when someone else notices, too. BrightWave participated in The Relevancy Ring’s first Email Buyer’s Guide—and the resulting report, which came out a few weeks ago, shows our unique capabilities and strong position in the industry. You can check out some of the snippets that have us brimming with pride—and download the entire… Read more »

For the Fourth Consecutive Year, BrightWave Earns a Spot on Prestigious Inc. 5000 List

Inc. magazine today ranked BrightWave NO. 4,642 on its 34th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as members of the Inc. 5000. This… Read more »

8 Email Truths From a Word Nerd

The Litmus Email Design Conference in Boston a few weeks back was an exciting meeting of the minds—the gathering of a true community of people who write, create, design and build email day in and day out. It was an Email Nerd Convention of the highest order. The best part of the conference is that it is so darn actionable. Most everyone seems to leave… Read more »

4 Steps to a Tight Creative Brief (& Great Creative)

“Give me the freedom of a tight brief”. – David Ogilvy When reviewing our successful campaigns here at BrightWave, often the biggest factor in our level of success or failure is something pretty surprising: the project brief. It seems like such a simple thing… define your audience, your goals and your measurement of success. That’s it. But the devil is in the details. A broad or… Read more »

Litmus Conference Takeaway: Optimizing (Sometimes Awful) Content for Email

Today, at the Litmus Email Design Conference, I’m speaking about ways to take content from other channels, like social, blog posts and print, and retrofit it for the inbox—in other words, ways to make it email-perfect. If you were there—hot dang—I hope the talk got your synapses firing with awesome ideas. I sincerely hope you are raring to get back your desk with those tactics—jazzing… Read more »

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

In the fourth edition of his annual review, BrightWave CEO Simms Jenkins highlights the most impactful companies in the email space. There are two parts to his review. The first part lists the fastest-growing email companies, firms that primarily focus on email and made the 2015 Inc. 5000 list. The second part looks at publicly traded companies with a focus on email. BrightWave makes the cut again this… Read more »

The BrightWave Beer Line-Up

There’s something you need to know about us here at BrightWave: We’re a little obsessive about beer—just ask our Chief Keg Officer. (IT’S A THING.) When we moved to our shiny new HQ in South Buckhead last year, one of our first orders of business was to get a game plan together for the two beers on tap in the Siren lounge/bar. Some principles were… Read more »