[SlideShare] How We Became North America’s Leading Email Agency

There’s an old saying that still rings true in the digital age: If you’ve got a great story, you should be able to boil it down to just a few words. (Ever read Hemingway’s six-word novel? “For sale: baby shoes, never worn.”) When we thought about telling the BrightWave story, it was clear that there were truly remarkable elements at play. A passionate CEO with… Read more »

Friendly’s Makes News with Its BFF Program & Local Targeting

Friendly’s, BrightWave’s sweetest client, made headlines not once but twice recently for its smart, strategic email marketing program. ClickZ reporter Mike O’Brien first called out the East Coast ice cream and nostalgia makers in the article How Friendly’s Made BFFs Through Email as a part of the site’s Content Takeover. Friendly’s Field Marketing Manager Bill Chiccarelli praised the permission-based nature of email and spoke of the “delicate balance” of keeping… Read more »

Birthday Email Winners & Loser

Breakfast in bed, flowers, 1,001 social media well wishes: these are just a few of the things that I love about birthdays. Being recognized on your special day makes you feel valuable and downright important. And—attention email marketers—the same rules apply to birthday campaigns. Since it was just my birthday, let’s review a few of the offers I received to see what works and what… Read more »

6 Predictions for the Apple Watch & Email

With the long-awaited Apple Watch finally making its debut, email marketers should start preparing a plan on how to incorporate the growing “wearables” category into their marketing mix. More specifically, we’re concerned with how they will affect their email programs. Below are a few quick predictions for the almighty Apple Watch: 1. Long live the plain-text version Yes, it’s true; we hate to say it,… Read more »

The State of Email Marketing Mergers and Acquisitions

The first mergers and acquisitions wave of the relatively mature email marketing industry happened before, during, and immediately after the dot-com era, when we saw leading players like Bigfoot Interactive, FloNetwork, @Once, and CheetahMail get absorbed by bigger players. The email tidal wave continued post-recession as the channel re-established itself as the hub of digital. The big three of ExactTarget, Responsys, and Silverpop were gobbled… Read more »

BrightWave Partners with Gigya

BrightWave, North America’s leading email marketing agency, and Gigya, the leader in Customer Identity Management, signed a partnership agreement to deliver additional products and services to each other’s client bases. BrightWave helps clients build better and smarter customer relationships across email and CRM channels for prominent brands like Aflac, Chick-fil-A, Mattress Firm and Mizuno. Gigya will work with BrightWave to deliver its customer identity management… Read more »

A Look Back at the 1st Email Spotlight

  Last Thursday, BrightWave hosted the first ever Email Spotlight, a meeting of the minds for all things email. Basically, we gathered up some of the most progressive vendors, fantastic clients and sharpest digital minds in the business at our new office. Then we added some craft beer and signature drinks (hellllo, Opt In cocktails) then let the magic happen. And happen it did. We… Read more »

The Digital Workhorse & The 1st Annual Email Spotlight

Email isn’t slowing down as it hits its stride during what we may look back down the road as the digital renaissance years. Digital communication channels are very fragmented across most demographics but email sits across the center of them all as the one and only true hub. Mainstream and niche business publications continue to write about this, having seemingly discovered this cyber fountain of… Read more »