7 Essential Email Stats That Speak Volumes

  Sometimes it’s tempting to operate on gut feelings. “Well I would open an email with this subject line,” or “Sending at 10 a.m. just feels right.” But the truth is, data is the key to identifying best practices for your particular audience. Email nerds everywhere can rejoice: Numbers just don’t lie. We noticed that we do a heck of a lot of writing about the numbers… Read more »

BrightWave Recognized as “Leader” in the Relevancy Ring for Email Agencies

BrightWave, North America’s leading email marketing agency, announced today it has been named a leader among email marketing agencies by The Relevancy Group in its inaugural Email Agency Buyer’s Guide. The Relevancy Group, the firm founded by ex-Forrester Vice President/Principal Analyst and digital marketing expert David Daniels, praised BrightWave on many fronts, saying, “With their blue chip client base and a long record of success… Read more »

Awesome Email Content: 5 Fail-Proof Hacks

As email marketers, we are often served up content from other channels, like photography from a menu, a print coupon from a circular or a CEO’s “hilarious” cat video. Bottom line: it’s not always riveting email content. Our job is to make it sing, to make it “email-perfect” no matter where it came from. Since we’ve made lemonade more than a few times over here… Read more »

On Mobile, Shorter is Better… Except When It’s Not

  Insert yourself in this little daydream: You’re sitting at the airport and the guy next to you digs into his laptop bag to pull out his iPhone 5s. He absently browses around, checking his email one handed. The guy next to him whips out an iPhone 6 Plus—and he uses two hands to do the same compulsive checking. The dude next to him trumps… Read more »

The Evolution of Emoji in Subject Lines

  Love ’em or hate ’em, emoji have probably sneaked into your text messages at some point over the recent years. As they say, a little cartoon poop is worth a thousand words. (Or, you know, something like that.) And as email marketers, the question on our minds in the face of a trend is always, “What does this mean for email?” Sure enough, a… Read more »

9 Questions to Ask When Selecting an Email Agency

With email services booming, more companies than ever are partnering with email-focused agencies to take their email programs to the next level. A whopping 91 percent of marketers surveyed by The Relevancy Group stated that email marketing is an effective channel, in terms of delivering revenue results for their business. Email marketing value-added services are widely deployed, with 50 to 60 percent of respondents adopting these… Read more »

Inbox Audit: Uber’s Local Effort (& Email) Show Its Superpowers

Uber is an unrivaled master of what we’ll call “stunt marketing.” In New York, they delivered kittens to their top users’ doorsteps for 15 minutes of surprise cuddling on National Cat Day. When they launched their Hampton’s service, they offered helicopter rides from NYC—hail-able via the app. While we admire all these creative antics as marketers, we certainly love it most when they use their… Read more »

We Nailed It In the First Email Agency Buyer’s Guide

The feeling of greatness is palpable around here. But it’s pretty darn awesome when someone else notices, too. BrightWave participated in The Relevancy Ring’s first Email Buyer’s Guide—and the resulting report, which came out a few weeks ago, shows our unique capabilities and strong position in the industry. You can check out some of the snippets that have us brimming with pride—and download the entire… Read more »

For the Fourth Consecutive Year, BrightWave Earns a Spot on Prestigious Inc. 5000 List

Inc. magazine today ranked BrightWave NO. 4,642 on its 34th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as members of the Inc. 5000. This… Read more »