BrightWave Recognized as “Leader” in the Relevancy Ring for Email Agencies

BrightWave, North America’s leading email marketing agency, announced today it has been named a leader among email marketing agencies by The Relevancy Group in its inaugural Email Agency Buyer’s Guide. The Relevancy Group, the firm founded by ex-Forrester Vice President/Principal Analyst and digital marketing expert David Daniels, praised BrightWave on many fronts, saying, “With their blue chip client base and a long record of success… Read more »

4 Steps to a Tight Creative Brief (& Great Creative)

“Give me the freedom of a tight brief”. – David Ogilvy When reviewing our successful campaigns here at BrightWave, often the biggest factor in our level of success or failure is something pretty surprising: the project brief. It seems like such a simple thing… define your audience, your goals and your measurement of success. That’s it. But the devil is in the details. A broad or… Read more »

Litmus Conference Takeaway: Optimizing (Sometimes Awful) Content for Email

Today, at the Litmus Email Design Conference, I’m speaking about ways to take content from other channels, like social, blog posts and print, and retrofit it for the inbox—in other words, ways to make it email-perfect. If you were there—hot dang—I hope the talk got your synapses firing with awesome ideas. I sincerely hope you are raring to get back your desk with those tactics—jazzing… Read more »

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

In the fourth edition of his annual review, BrightWave CEO Simms Jenkins highlights the most impactful companies in the email space. There are two parts to his review. The first part lists the fastest-growing email companies, firms that primarily focus on email and made the 2015 Inc. 5000 list. The second part looks at publicly traded companies with a focus on email. BrightWave makes the cut again this… Read more »

The BrightWave Beer Line-Up

There’s something you need to know about us here at BrightWave: We’re a little obsessive about beer—just ask our Chief Keg Officer. (IT’S A THING.) When we moved to our shiny new HQ in South Buckhead last year, one of our first orders of business was to get a game plan together for the two beers on tap in the Siren lounge/bar. Some principles were… Read more »

The Inbox Audit: Pottery Barn Capitalizes on Click Behavior

Sender: Pottery Barn Subject Line: Just In – 100s of NEW Arrivals Pre-header: Plus, save up to 40% on all duvets – in stores & online. There are lots of reasons that Pottery Barn has a bit of a cult following: amazing furniture, gorgeous décor, finely stitched pillows. It’s hard to not want to live in a Pottery Barn catalog. (At this point, pause and… Read more »

We’re Hiring! (Bonus Video: Simms on Who to Hire & When)

Attention whipsmart marketers and digital savants: BrightWave is hiring in a major way. If you’d like to be surrounded with smart, tenacious, passionate people and make a huge impact on some of the best brands in the world—this could be your moment. We are actively looking for an amazing Account Manager, a multi-tasking Campaign Manager, an expert Web Developer, a far-thinking Director of Email Technology… Read more »

Simms on Growing Smart, Hiring Awesome & Keeping Your Values

In a recent interview for, BrightWave CEO Simms Jenkins dished out a few small business truths you don’t hear everyday: How to be an accidental entrepreneur (who also makes smart decisions). Why a cool loft space can sink your start-up. Why to avoid a funky mix of people. Check out some clips of the interview on entrepreneurism (and go ahead and give him a… Read more »

Brent Rosengren Celebrates 10 Years at BrightWave

It’s Monday at noon. Chief Client Officer Brent Rosengren sits in the Nessie conference room, waxing Rosengrenian—completely unaware of what is taking place just 20 feet away. BrightWavers put on grass skirts, tiki masks and rainbow leis in the back corner of the parking lot, confusing the downstairs neighbors quite a bit. Ford Fry’s People’s Food Truck wheels around back, with the first whiffs of… Read more »

Connecting Firmly to the Cloud

This year’s Salesforce Marketing Cloud Connections event was held in New York City, and it was a busy and informative week. Check out my takeaways below: -Product enhancements from the ESPs are all about expanding the cloud and not necessarily about improving the email functionality and bells and whistles. Then again, Connections may be the largest digital marketing event but it is not an email… Read more »