BrightWave, North America’s leading email marketing agency, and Gigya, the leader in Customer Identity Management, signed a partnership agreement to deliver additional products and services to each other’s client bases. BrightWave helps clients build better and smarter customer relationships across email and CRM channels for prominent brands like Aflac, Chick-fil-A, Mattress Firm and Mizuno. Gigya will work with BrightWave to deliver its customer identity management… Read more »
Last Thursday, BrightWave hosted the first ever Email Spotlight, a meeting of the minds for all things email. Basically, we gathered up some of the most progressive vendors, fantastic clients and sharpest digital minds in the business at our new office. Then we added some craft beer and signature drinks (hellllo, Opt In cocktails) then let the magic happen. And happen it did. We… Read more »
Email isn’t slowing down as it hits its stride during what we may look back down the road as the digital renaissance years. Digital communication channels are very fragmented across most demographics but email sits across the center of them all as the one and only true hub. Mainstream and niche business publications continue to write about this, having seemingly discovered this cyber fountain of… Read more »
MessageGears’ hybrid technology combined with BrightWave’s industry-leading expertise brings innovation and creativity to enterprise email marketing.
Meet the New Kid on the Block. No … not another boy band, but a new email client for our mobile devices that may see a meteoric rise, especially among the ranks of work-email addicts (like me). It may even generate as much buzz as Zayn’s departure from One Direction. I’d first heard about @Acompli from my pal @BrennanCarlson who was an early fan of the app. I wasn’t as quick… Read more »
Strategic vision. Thoughtful leadership. Contagious laughter. There are many reasons why Director of Account Management (& Most Interesting Lady in the World) Laura Giles was named the 2014 Email Marketing Quartermaster. Wait, let us back up a bit: What is a Quartermaster? In nautical parlance, he or she is an able-bodied seaman who helps navigate and steer the ship. And, on a pirate ship, the… Read more »
Two savvy email marketers share some of the tips, tricks and war stories that come with the territory.
A great deal of innovation has happened in our humble and quietly thriving industry. There is an interesting history of the email service providers and that itself is worthy of a column. The ESP market was quite interesting 15 years ago and since I was on the buy side I can say it looks really different now. Want to read the Forrester Wave from 10… Read more »
AgencySparks asks BrightWave’s Jenkins a crucial email marketing question. He provides five valuable takeaways that you won’t want to miss.
How far has the email marketing industry come in the last five years, and where will be five years from now? Simms Jenkins and industry experts weigh in.