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Case Studies, White Papers & Reports

Below is a list of BrightWave Marketing published case studies, white papers and reports.

Thank you for you interest in BrightWave Marketing. Please feel free to contact me to discuss your needs or questions.

Thomas Barnhart, Director of Business Development
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Chick-fil-A's Cow Calendar Sneak Peek Email Campaign
Read how BrightWave created a real-time countdown in the email to build excitement for Chick-fil-A's Cow Appreciation Day, averaging 1.7 opens per 'opener' and representing a 21% lift in open activity. Read More»
From Batch & Blast to Best in Class Behavioral Marketing: Equifax Winback Email Program
Learn how BrightWave developed for Equifax 63 different versions of the email communications and executed over 150 queries to support the daily automation process, resulting in 117% lift in sales conversion rate. Read More»
Chick-fil-A's Cow Appreciation Day Countdown Email Campaign
Discover how BrightWave built an exclusive new landing page to feature all of Chick-fil-A's Cow Calendar characters and descriptions, never before seen by the public, which resulted in an averaged 7 minutes and 15 seconds more time on the page. Read More»
Portfolio Marketer's Guide to Selecting the Right Email Agency
Finding the right email agency is of crucial importance to any business. Download this free guide to ensure you are on the right track in finding the perfect email agency partner. Read More»
6 Myths of Mobile Email
Download our Mobile White Paper to learn how the surge in smartphones impacts your email marketing. Read More»
BrightWave Portfolio
Review the award winning creative work long considered to be among Email Marketing's elite. Read More»
Ted's Montana Grill
Facebook Timeline
Facebook has created timeline to make the social network more meaningful for users and brands. Brand approaches to Facebook design, content, and management of timeline will have to change in order to keep up with the dynamic and wildly popular network. Read More»
Ted's Montana Grill
Ted's Montana Grill List Growth
Last year, Ted's Montana Grill strengthened its email database through three campaigns that promoted a new brand and menu. See how offline and online channels -- including mobile -- added 11% more subscribers, and convinced current recipients to update their contact information. Read More»
BrightWave Marketing
Email Acquisition 2.0
BrightWave Marketing's latest white paper explores Email Acquisition 2.0: the next wave of connecting with users and gaining back their trust. Read More»
Cox Business
BrightWave Marketing Delivers Increased Customer Engagement for Cox Business
BrightWave partners with Cox Business to develop a robust email marketing program that keeps them connected with their customers and drives revenue.
Read More»
BrightWave Marketing Enhances Chick-fil-A® Email Marketing Program
77% of email subscribers they had visited a Chick-fil-A® store as a result of an email campaign. 73% read every Chick-fil-A® email. Response metrics & social media are fueled by email program facelift. Read More»
Chick-fil-A® - Inspire Interaction with Promo Emails
4 Tactics to Boost Clicks, Encourage Social Sharing - A Marketing Sherpa Case Study. Read More»
BrightWave Marketing
The Email Marketing Manifesto
BrightWave Marketing's must-read email marketing white paper explores the evolution of the inbox, how to leverage all targeted messaging, including social media, why a preference center is a must and more. All digital marketers should make this required reading. Read More»
Ted's Montana Grill
Ted's Montana Grill
National Restaurant Company Revamps Email Marketing Program; Delivers Value to Customers and Increased Revenue, ROI, Loyalty & Awareness. This case study was the basis for being a finalist for an American Marketing Association Atlanta Marketer of the Year Award. Media Coverage. Read More»
CoreNet Global
CoreNet Global Remarketing
Award Winning (AMA and DMA Winner) Email Remarketing Campaign Generates $120,000 in Revenue for BrightWave Marketing client. Media Coverage. Read More»
EmailStatCenter - First Annual State of Email Metrics Survey results
Interactive marketers cite strong importance of proper email measurement & standardization as key challenges for 2008. Media Coverage. Read More»
Denison University
Denison University
Email Marketing Delivers ROI for College Fund Raising. Media Coverage. Read More»
Floor & Decor
Floor and Decor
Increasing online presence and driving qualified leads to website and stores. Read More»
Atlanta Journal-Constitution
Atlanta Journal-Constitution
BrightWave Marketing Outlines Email Marketing Operation Improvements. Read More»
CoreNet Global
CoreNet Global - Effective Email Marketing
Premier association for corporate real estate executives generates revenue through email marketing campaigns. Media Coverage. Read More»
Turq Jewelry
Turq Jewelry
Creating Email Marketing Program Process and Infrastructure for Online Retail Company. Media Coverage. Read More»
Gourmet Station
Email Marketing Effective for Internet Gourmet Food Retailer. Media Coverage. Read More»
BrightWave Marketing
Outsourcing Whitepaper
Outsourcing email marketing vs. managing internally.
Read More»

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BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
- Michael McCathren, Interactive Digital Marketing, Chick-fil-A

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