Simms

Simms Jenkins, Founder & CEO

Simms Jenkins is CEO of BrightWave, North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave in establishing a world-class client list including Affiliated Computer Service (A Xerox…

Simms Jenkins is CEO of BrightWave, North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave in establishing a world-class client list including Affiliated Computer Service (A Xerox Company), Aflac, Chick-fil-A, Cox Business, Google, Phillips66, Porsche and Southern Company. The agency has been ranked among the fastest growing private companies by Inc. Magazine the past three years.

Jenkins was awarded the prestigious AMY Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.

Jenkins is the author of two definitive and highly regarded books on email marketing; The New Inbox (published in April 2013 by ClickZ/Incisive Media) and The Truth About Email Marketing published by Pearson’s Financial Times Press in 2008). Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top information sources for email marketers.

He has been featured in The New York Times, Fortune Magazine, Forbes, The Wall Street Journal, Adweek, Bloomberg TV, Wired Magazine and scores of other leading publications and media outlets. Jenkins is a regular speaker at major digital industry and general business conferences and was named one of the World’s Top 50 Email Influencers.

Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave, Jenkins headed the CRM group at Cox Interactive Media.

Jenkins serves on several civic and professional boards, including Atlanta Families, Zoo Atlanta’s Marketing Board and Fernbank Museum’s Corporate Leadership Council. He has served as a mentor at Flashpoint, a Georgia Tech based startup accelerator program. Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta’s Buckhead neighborhood with his wife and three children.

Follow Simms on Twitter, Facebook and his book websites at NewInboxBook.com and SimmsJenkins.com.

Random Notable Simms Fact: Simms was Student Body President in 8th grade, the Vice President in college and an intern at the White House, which ended his political aspirations.

Brent

Brent Rosengren, Chief Client Officer

Brent is responsible for all client relationships and program success. He has a track record of providing strategic counsel and white glove service for brands like Aflac, Chick-fil-A, Equifax, LinkedIn and countless more. Brent also serves as head coach for our internal team, making sure…

Brent is responsible for all client relationships and program success. He has a track record of providing strategic counsel and white glove service for brands like Aflac, Chick-fil-A, Equifax, LinkedIn and countless more. Brent also serves as head coach for our internal team, making sure they have everything they need to over-deliver on a daily basis.

Before joining BrightWave as the second employee in 2005, Brent gained invaluable exposure to consumer marketing best practices through client-side positions at WebMD and Southern Progress, a unit of Time Warner.

A hands-on leader and outstanding communicator, Brent often finds himself in the roles of cheerleader and peacekeeper, though not always in that order. Quite possibly his most important role is Chief Keg Officer at BrightWave’s in-house lounge, The Siren, where he always ensures that a local and a seasonal beer are on tap and ready for any impromptu client meetings. He is a graduate of Washington & Lee.

Follow Brent on Twitter.

Random Notable Brent Fact: Technically, Brent has been a professional musician. He was paid to sing in a church choir for 7 years.

Jessica

Jessica Higgins, Vice President, Creative Director

Jessica Higgins is responsible for the direction of BrightWave’s creative product in terms of technology, content and design. She sets the tone for clients visually, determining how to develop creative that is functional, beautiful and perfectly on brand. Jessica is that rare person who understands…

Jessica Higgins is responsible for the direction of BrightWave’s creative product in terms of technology, content and design. She sets the tone for clients visually, determining how to develop creative that is functional, beautiful and perfectly on brand.

Jessica is that rare person who understands how creativity and technology work together in concert. After graduating from Georgia Tech, she worked at an impressive variety of agencies, from boutique design firms to large outfits. She became an expert at creating eye-catching visuals for Fortune 500 companies like AT&T and Ford, subsequently playing a key role at BKV, where she designed and developed behavior-driven emails campaigns for The Home Depot.

Jessica is a clear creative thinker and graceful problem solver and was the inaugural winner of the Quartermaster award, BrightWave’s peer-selected employee of the year prize. She’s got a knack for keeping the big picture in mind for BrightWave’s clients. Beside that, she’s our official-unofficial Fun Officer, making sure that everyone has the opportunity to blow off steam just when they need it.

Follow Jessica on Twitter.

Random Notable Jessica Fact: Jessica had perfect attendance from elementary school to high school.

Jay

Jay Jhun, Vice President of Strategic Services

As our strategy lead and resident email evangelist, Jay leads a team dedicated to discovering ways to improve email marketing programs, from developing program blue prints and list growth strategies to implementing the latest email innovations. He’s all about helping clients discover the value of…

As our strategy lead and resident email evangelist, Jay leads a team dedicated to discovering ways to improve email marketing programs, from developing program blue prints and list growth strategies to implementing the latest email innovations.

He’s all about helping clients discover the value of email for their brand, sharing its potential as the best digital platform. Jay has crafted best of breed email marketing strategies for brands like UPS, Aflac, Equifax and Google. One of the World’s Top 50 Email Marketing Influencers,

Jay is also a passionate email advocate and sought-after speaker on the topic of digital marketing strategy.

Before coming to BrightWave, Jay led the email team at Engauge, one of the nation’s top 50 digital marketing agencies. Jhun is a graduate of The University of California, Berkeley.

Follow Jay on Twitter.

Random Notable Jay Fact: Jay’s family is in the travel business, so he’s been to some amazing historic places, from the Great Wall to the Pyramids of Giza to Israel.

Thomas

Thomas Barnhart, Director of Business Development

Thomas is a seasoned email and eCRM expert, having worked on strategic customer marketing initiatives for the last 8+ years. In his role at BrightWave, he focuses on developing relationships with some of the best brands in the world. Recent client successes include Aflac, Google,…

Thomas is a seasoned email and eCRM expert, having worked on strategic customer marketing initiatives for the last 8+ years. In his role at BrightWave, he focuses on developing relationships with some of the best brands in the world. Recent client successes include Aflac, Google, LinkedIn, Mattress Firm, Mizuno, NAPA and UPS.

During his career, Thomas has conducted extensive customer marketing research and successfully developed and managed hundreds of B2C and B2B campaigns. From project kick-off through campaign analysis and reporting, he’s overseen email programs for clients such as Aflac, CBeyond, Kimpton Hotels and Restaurants, RaceTrac Petroleum, O’Charley’s Inc. and Steelcase Furniture.

Before joining BrightWave, Thomas specialized in CRM and email related strategic and tactical marketing efforts at rDialogue, an Atlanta-based loyalty and customer marketing consulting firm. Barnhart is a native of Atlanta and graduate of University of North Carolina Wilmington.

Random Notable Thomas Fact: Thomas appeared in several TV commercials from the ages of 3 to 18.

Laura

Laura Sullivan, Director of Content

Laura is the resident wordsmith and content guru. She crafts messaging strategies, content calendars and engaging digital copy for our clients. Laura brings over a decade of experience creating delightful, click-worthy content for large consumer audiences to the BrightWave team. Before attending graduate school for…

Laura is the resident wordsmith and content guru. She crafts messaging strategies, content calendars and engaging digital copy for our clients. Laura brings over a decade of experience creating delightful, click-worthy content for large consumer audiences to the BrightWave team.

Before attending graduate school for journalism at the University of Illinois, Laura covered over 50,000 miles of Asia as an English teacher and travel writer. She served as a staff editor for several national magazines in New York before being drawn back to her hometown of Atlanta to launch a local news website for AOL & The Huffington Post Media Group. She most recently served as Managing Editor at Scoutmob, overseeing all content there, including creative for daily emails, the largest driver of traffic and revenue for the successful start-up.

Random Notable Laura Fact: Laura has attended cooking school in Thailand, India and Vietnam.

Amanda

Amanda Tuttle, Director of Operations & Strategic Planning

Amanda leads BrightWave's Operations team, the group that ensures our day-to-day activities and long-term initiatives run smoothly. She expertly tackles processes, onboarding, forecasting and time analysis, as well as important people tasks like employee retention and satisfaction. Planning and implementing BrightWave's über-important strategic initiatives each…

Amanda leads BrightWave’s Operations team, the group that ensures our day-to-day activities and long-term initiatives run smoothly. She expertly tackles processes, onboarding, forecasting and time analysis, as well as important people tasks like employee retention and satisfaction. Planning and implementing BrightWave’s über-important strategic initiatives each year also falls under her purview. In short, Amanda translates our visions and ideas into actionable plans.

Prior to this role, she served for over two years as Director of Campaign Management where she oversaw a team of project and campaign managers and ensured BrightWave helped clients meet their business goals. Prior to her move to BrightWave, Amanda was at TMP Worldwide, one of the 50 largest digital agencies, for 12 years, where she served in a dual role as Account Director and Director of Operations. During her tenure, she developed and managed integrated recruitment marketing strategies for national and local clients, including The Home Depot, Kaiser Permanente, McKesson and Baylor Medical Center, while also growing and managing a team of Account Executives.

Random Notable Amanda Fact: Amanda has a thing for vintage aprons—her collection includes everything from her great-great grandmother’s from the turn of the century to hip, modern ones.