Building an Effective Email Welcome Series


In the age of “clicks and bricks,” the digital experience for customers needs to be as polished as their experience would be in store. Imagine that the welcome email is the first time your customer walks into your store. What do you want them to see? What do you want them to feel? These are elements that must be considered when crafting an effective welcome… Read more »

BrightWave Promotes Thomas Barnhart to Vice President of Business Development

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BrightWave, North America’s leading email marketing agency, today announced the promotion of Thomas Barnhart to Vice President of Business Development where he will be responsible for revenue growth and all new business opportunities across the agency. This comes on the heels of substantial BrightWave wins, including being named the top independent email marketing agency by The Relevancy Group, making the Inc. 5000 list for the… Read more »

BrightWave Rises Higher in 2nd Annual Email Marketing Agency Buyer’s Guide


How much can an agency change in a year? That was my first bit of hesitation when asked to participate in The Relevancy Group’s Email Marketing Agency Buyer’a Guide for a second year. BrightWave was selected as one of the Leader’s in the 2015 version and we are incredibly busy these days, so what did we have to gain? That being said, our team collectively… Read more »

BrightWave Recognized as Top Independent Email Marketing Agency by The Relevancy Group


BrightWave announced today it has been named a leader among email marketing agencies by The Relevancy Group in its second annual Email Agency Buyer’s Guide and ranked the highest among independent firms in its Leaders Ring. Get the full report. The Relevancy Group, the firm founded by ex-Forrester Vice President/Principal Analyst and digital marketing expert David Daniels, commended BrightWave, stating, “BrightWave is an excellent choice for… Read more »

What the Heck is IP Warming? (& Why You Really Should Care)


Okay! You’ve spent the last three weeks ideating, creating mock-ups and identifying the perfect audience segmentation. You’ve built the email creative…and tested to ensure that the best email ever devised looks pristine from Lotus Notes 2 through the Gmail app. You send the email and wait 24 hours to look at the reporting metrics… A 0.2% open rate? WHY?? There are several reasons why this… Read more »

BrightWave Releases Original Research on Millennials & Email, Showing It’s the Channel for Engaging “Email Natives”

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BrightWave released findings today based on extensive original research about Millennials and email, helping marketers make sense of a huge, important demographic, as well as providing actionable insights for creating engaging email campaigns that speak to the generation. The white paper, titled “Millennials + Email: How to Engage Email Natives,” found that Millennials prefer that brands they like communicate with them via email, point blank…. Read more »

For the 5th Consecutive Time, BrightWave Appears on the Inc. 5000 List

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Inc. magazine today ranked BrightWave No. 4,474 on its 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment: its independent small businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first… Read more »

BrightWave CEO Quoted on Innovation & The Inbox


Want to learn how to do email marketing right? Our CEO Simms Jenkins and other email influencers spoke about technology and the evolution of the inbox in a recent Adobe Marketing Cloud piece. Here’s a little taste of what he had to say:  “The inbox will be smarter than ever in five years, which will require nimble and cutting edge tactics from email marketers that… Read more »