5 Key Steps to Subject Line Success

Subject line writing may sound easy enough—it’s just a couple of words! Yet much of your emails’ success hinges on that first handful of syllables. We write subject lines pretty much daily here at BrightWave. They aren’t always perfect but they’re known to inspire darn respectable open rates. And we always follow these five subject line commandments when writing them: 1. Don’t clickbait. Just don’t…. Read more »

The Mizuno Glove Experience: A Case Study

What’s arguably one of the most important things you should bring to a Major League Baseball game? A glove, of course! Mizuno is the first to fill the gap for those who might forget (or may not yet own) this game day essential with their Mizuno Glove Experience; a baseball glove rental station in SunTrust Park in Atlanta. We teamed up with our client, Mizuno,… Read more »

Email Industry Snapshot: Data Management, Platform Strategy & Content/Creative Now Top Focus Areas

EiQ 2017 in Atlanta brought forth numerous directors, managers, strategists and more from all around the email marketing world to come and speak to hundreds of interested marketers alike. With so many email influencers in one place, we had to act. We asked attendees to fill out a short survey to highlight some key areas of their email marketing efforts. We asked about their top… Read more »

What’s Up In Email? July 2017

Summer is blazing on and so are we! We’ve gathered up the most interesting things in email marketing this past month and there’s a little something for everyone. Are you sometimes skipping email testing? Have you been thinking (worriedly) about a future as a writer in a video-centered marketing world? Are you curious about what’s been happening to all of those out-of-date travel agencies? We… Read more »

BrightWave Expands Tech Team to Continue to Deliver Best-of-Breed Email Services

BrightWave, North America’s leading email marketing agency, today announced the appointment of Tunde Noibi as Senior Director, Platform Technology, a newly created position. He will lead BrightWave’s Technology Team and work closely with its top tier client list in fully leveraging existing and new technology, including but not limited to their marketing clouds. Noibi is no stranger to client success in complex and fast-moving technology… Read more »

Simms Jenkins Talks Company Growth with Jason Swenk

A growing company is a great problem to have. More clients means a bigger bottom line, but it also means more employees. Are you prepared to handle your internal team effectively? Do you know when you need to hire a human resources professional? What about a president? Simms explains when he filled these two positions and why. Check out Jason Swenk’s full blog post here.

Meet Our Summer Interns

BrightWave is happy to introduce our intern class of summer 2017! We have FIVE new faces around the office trying their hands at different agency departments. This is our largest intern class ever so we thought we should introduce them to the world, as they could be the future of email marketing! I’m Scarlett Waldman from Pennsylvania. I am a rising senior at Emerson College… Read more »

What’s Up In Email? June 2017

In our first summer edition of What’s Up in Email?, we’re dishing up the latest customer journey info, holiday campaign pointers, minimalist design rules and more. If you’ve ever experienced subpar holiday open rates or had a flashy email design fall flat upon delivery, you don’t want to miss the hard-earned wisdom shared in these articles. 1. Does The Journey Really Matter? Spoiler alert: It… Read more »

Saying More with Less in the Inbox

As an email marketing agency, we need consumers to open our emails. And then we need them to want to read them. What’s going to set our clients apart from the other senders in your inbox and the other billion things vying for your attention? According to a recent post over on the Email Monks blog, minimalism is the answer. Drawing from our own experience designing… Read more »

BrightWave Takes Home 2017 Communicator Award

When kick-butt strategy, modern creativity, and flawless teamwork all come together for an amazing end of year campaign, we are proud of our team. When all these elements combine to boost us into award-winning status, “beaming” doesn’t begin to cover it. For over two decades, the Communicator Awards, sanctioned and judged by the Academy of Interactive & Visual Arts, has been recognizing innovative ideas and… Read more »