How I Reduced My Data Formatting Workload by 50%

“Computers were created to do tedious and annoying things” – Me, remembering why I love my job A few weeks ago, I was assigned a data cleansing, standardization and manipulations task for one of our clients, a B2B start-up with a relatively young email program. There were some 16,000 records in the file and they needed all of these normalized and squeaky-clean in order to… Read more »

EiQ Sponsor Spotlight: Adam Stambleck of Movable Ink

For over 15 years, Adam Stambleck has worked with the world’s leading brands to understand their goals and drive results-focused digital marketing programs. Adam’s organization, Movable Ink, is focused on ensuring every client succeeds by solving challenges, building deep trust, and delivering sustainable results. As Chief Revenue Officer at Movable Ink, Adam is responsible for worldwide sales, partnerships and their industry-leading Client Experience team. Just… Read more »

EiQ Speaker Spotlight: Meet Kristin Bond

How should we describe Kristin Bond? In a nutshell: Long-time email nerd (est. 2008!), Women of Email co-founder, occasionally snarky marketing blogger, all-around boss. Kristin manages email marketing at Girl Scouts of the USA (maybe we can convince her to bring us some Thin Mints at EiQ?) and has sent millions of emails over the years for brands including Warby Parker, Gerson Lehrman Group and… Read more »

What’s Up in Email? February 2017

Welcome to a new blog column we hereby christen What’s Up in Email? In it, we’ll ask… well, what IS up in email? And present a combination of the best email industry articles we’ve found around the web in the past month and a few updates of our own. In this inaugural issue, discover subject line trends across multiple industries, learn how we used CSS… Read more »

Add Instant Interest to Your Emails With CSS Scrolling & Panning Effects

Email nerds have been using animation to take their visuals to the next level of greatness for some time now. Typically, integrating any kind of animation involves GIFs. A lot of them. But with a little CSS finagling, a single image can infuse your email with panning, scrolling, looping effects–without the file size limitations and other strife of GIF-making. If you’re looking to quickly add… Read more »

EiQ – The Email Event of 2017

EiQ, the intelligent email gathering, is our newest brainchild and rapidly approaching liftoff. On March 30, in Atlanta, quite possibly the email capital of the world (more on that later), we will bring the digital marketing community together to celebrate the power of email and discuss which major trends are propelling the channel towards further greatness. There will be no talks about whether or not… Read more »

Case Study: Creating an Informative, Easy-to-Read B2B Newsletter

Rheem recently came to BrightWave with a question – How do we easily provide our trade customers with valuable information such as product news, promotions and monthly highlights so that they feel enabled to pass this on to their customers? As the world’s-only producer of heating, cooling, water heating, pool/spa heating and commercial refrigeration products, Rheem has a lot of information to share. The trick… Read more »

BrightWave & Bluecore Partner to Better Deliver Best of Breed Technology & Services

BrightWave, North America’s leading email marketing agency, and Bluecore, the leading Real-Time Interaction Management platform for Commerce, announced a partnership agreement to deliver fully integrated products and services to retail marketing organizations. BrightWave helps clients take their email programs to the next level and maximize return on investment, and will leverage Bluecore’s platform to better use customer data in the most meaningful and efficient way… Read more »

Fact-Checking 2016 Email Predictions: The Results Are In!

There were several lofty predictions for email in 2016! We reviewed five of our favorites and determined where 2016 lived up to the hype and where it fell short. Prediction #1: Gmail won’t start supporting media queries. Made by Chad White at Litmus The email world rejoiced in September when Google announced that Gmail now supports embedded styles and media queries.  This change enabled responsive… Read more »