The Sticky Footer: A “Just Right” Approach to Email Acquisition >

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We all know that popups can be annoying. You have found a news article or blog post that has you glued to the screen when suddenly you are pulled away by a box asking you to take some action. You quickly close the popup window and try to find where you left off before you were so rudely interrupted. You give up after 10 seconds of searching, frustrated that you will never know what Kim Kardashian ate for lunch today.

Despite this annoyance, we continue to recommend popups for one reason: They work. Studies have shown increases of 1,000% in email subscribers from popups. These kinds of increases are difficult to pass up. So what’s a conscientious, customer-loving marketer to do?

Our latest solution is something that’s far more effective than a static subscribe form and much less invasive. The Sticky Footer. We recently implemented it on our site, brightwave.com, and we were impressed with the results.

If you’re already a blog subscriber, you can check out our handiwork in this little video clip.

What’s This Sticky Footer Thing?

It’s a banner that pops up at the bottom of the site when you scroll—subtly drawing attention and collecting email addresses without getting in the way. For our Sticky Footer, a 100-pixels tall bar pops up after a user has scrolled 250 pixels down the screen celebrex generic. It sticks to the very bottom of your browser and disappears when scrolling to the bottom of the page.

The benefit of this vs. a static subscribe form is that it can easily be added to every page on your website. Only taking up 100 pixels at the bottom of your screen means that your experience goes uninterrupted. To top it off, we added cookies that can identify if a user has already subscribed or closed the popup. These people are not shown the Sticky Footer for 30 days.

How Can You Implement One on Your Website?

If you know a bit of HTML, CSS, JavaScript, jQuery, and already have a static form on your site, it really isn’t too hard. You will style it all with HTML and CSS, placing your static form in the new div at the bottom of every page you would like the Sticky Footer to appear on. Then the magic all happens with JavaScript/jQuery, making it pop up at just the right moment (which can be different for every site). Cookies can be added to prevent people from closing it on one page and then seeing it on another as well.

If you don’t have lots of web development skills, no worries. There are still tons of plugins out there to accomplish the same thing. For WordPress users, the plugin Simple Sticky Footer allows for a great amount of customization and is simple to implement.

Does It Actually Work?

Short answer: yes! Since launching our Sticky Footer last month, we have already seen our list grow by over 10%. That’s a doubling of our normal growth rate.

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