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Can a Specialized Email Agency Stand Out in Cannes? >
Anyone who has logged some time in marketing, especially at an agency, has heard stories of Cannes Lions Festival.…
insights
Inbox Audit: What’s In a Name? >
From time to time, we like to dig into our own inboxes to get a fresh perspective on what’s happening…
Culture
Meet BrightWave’s 2018 Summer Interns >
The past three months have been busy and full of exciting things here at BrightWave. April brought our second…
insights
Why Every Marketer Should Passionately Embrace Reporting >
If you aren’t doing some level of reporting on your email program, you are doing it wrong. Whether it’s…
insights
Edge of the Inbox: Incremental Innovation >
As strategists, we often find ourselves walking the line between innovation and reality. “Good strategy is grounded in realistic execution,”…
insights
Edge of the Inbox: Creative Approaches to Progressive Profiling >
In our continued series on Edge of the Inbox and inbox innovation, we look at progressive profiling which is…
Inspiration
[Case Study] ESP Migration for Char-Broil >
BrightWave client Char-Broil has been making cookouts better with their products for over 70 years. Their backyard grilling and…
insights
How to Visually Document Your Email Program >
For the modern complex email program, documentation is essential. Not only is it useful for onboarding new team members…
insights
A Newbie’s Perspective on Email Marketing >
Jumping into the world of email marketing is daunting. Email terms, best practices, emerging technology, and platforms can be…
Buzz
Can a Specialized Email Agency Stand Out in Cannes? >
Anyone who has logged some time in marketing, especially at an agency, has heard stories of Cannes Lions Festival.…
insights
Inbox Audit: What’s In a Name? >
From time to time, we like to dig into our own inboxes to get a fresh perspective on what’s happening…
Culture
Meet BrightWave’s 2018 Summer Interns >
The past three months have been busy and full of exciting things here at BrightWave. April brought our second…
insights
Why Every Marketer Should Passionately Embrace Reporting >
If you aren’t doing some level of reporting on your email program, you are doing it wrong. Whether it’s…
insights
Edge of the Inbox: Incremental Innovation >
As strategists, we often find ourselves walking the line between innovation and reality. “Good strategy is grounded in realistic execution,”…
insights
Edge of the Inbox: Creative Approaches to Progressive Profiling >
In our continued series on Edge of the Inbox and inbox innovation, we look at progressive profiling which is…
Inspiration
[Case Study] ESP Migration for Char-Broil >
BrightWave client Char-Broil has been making cookouts better with their products for over 70 years. Their backyard grilling and…
insights
How to Visually Document Your Email Program >
For the modern complex email program, documentation is essential. Not only is it useful for onboarding new team members…
insights
A Newbie’s Perspective on Email Marketing >
Jumping into the world of email marketing is daunting. Email terms, best practices, emerging technology, and platforms can be…
