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How to Derive Insights from a Mess of Data >
In a recent blog post, we explained just how important reporting is to any marketing campaign. All the numbers and…
Latest News
BrightWave Named Winner of Three 2018 Marketer Quarterly Marketing Awards >
The Leading Email & eCRM Agency Continues to be Recognized as Elite Industry Leader The 2018 Marketer Quarterly Marketing Awards,…
insights
It’s Not You, It’s Them (Really, It’s All About Them…) >
The concept of the sales funnel is well-ingrained in any marketer’s brain. We all ask ourselves how each initiative put…
insights
You’ve Got Options: Taking Your Email Preference Center to the Next Level >
Email preference centers have been around for a long time, and far too many haven’t been updated since they were…
insights
Thinking Outside the Inbox >
Carefully curated strategy within email will only get you so far. Rather than the end-game, it’s more of an entry…
Buzz
BrightWave Recognized as Best-in-Class Email Marketing Agency by The Relevancy Group >
BrightWave announced today it was named a leader among email marketing agencies by The Relevancy Group in its fourth annual…
insights
Prepping the Attribution Funnel: Link Tagging >
In a recent blog post, we began to scratch the surface of the wealth of information available in Google Analytics.…
insights
What to Expect When You’re Expecting a Change in ESPs >
Our friends at Litmus have recently published some fascinating research on email service providers (ESPs), complete with handy tips for…
Latest News
RSVP to Hear Creative Director Laura Sullivan Present at Movable Ink’s Email Transformation Tour >
The Movable Ink Email Transformation Tour is hitting 22 cities this year and, on October 25, they’ll be setting up…
insights
How to Derive Insights from a Mess of Data >
In a recent blog post, we explained just how important reporting is to any marketing campaign. All the numbers and…
Latest News
BrightWave Named Winner of Three 2018 Marketer Quarterly Marketing Awards >
The Leading Email & eCRM Agency Continues to be Recognized as Elite Industry Leader The 2018 Marketer Quarterly Marketing Awards,…
insights
It’s Not You, It’s Them (Really, It’s All About Them…) >
The concept of the sales funnel is well-ingrained in any marketer’s brain. We all ask ourselves how each initiative put…
insights
You’ve Got Options: Taking Your Email Preference Center to the Next Level >
Email preference centers have been around for a long time, and far too many haven’t been updated since they were…
insights
Thinking Outside the Inbox >
Carefully curated strategy within email will only get you so far. Rather than the end-game, it’s more of an entry…
Buzz
BrightWave Recognized as Best-in-Class Email Marketing Agency by The Relevancy Group >
BrightWave announced today it was named a leader among email marketing agencies by The Relevancy Group in its fourth annual…
insights
Prepping the Attribution Funnel: Link Tagging >
In a recent blog post, we began to scratch the surface of the wealth of information available in Google Analytics.…
insights
What to Expect When You’re Expecting a Change in ESPs >
Our friends at Litmus have recently published some fascinating research on email service providers (ESPs), complete with handy tips for…
Latest News
RSVP to Hear Creative Director Laura Sullivan Present at Movable Ink’s Email Transformation Tour >
The Movable Ink Email Transformation Tour is hitting 22 cities this year and, on October 25, they’ll be setting up…
