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• insights

  Edge of the Inbox: Incremental Innovation >

  As strategists, we often find ourselves walking the line between innovation and reality. “Good strategy is grounded in realistic execution,”…

  insights

  Edge of the Inbox: Creative Approaches to Progressive Profiling >

    In our continued series on Edge of the Inbox and inbox innovation, we look at progressive profiling which is…

  Inspiration

  [Case Study] ESP Migration for Char-Broil >

    BrightWave client Char-Broil has been making cookouts better with their products for over 70 years. Their backyard grilling and…

• insights

  How to Visually Document Your Email Program >

    For the modern complex email program, documentation is essential. Not only is it useful for onboarding new team members…

  insights

  A Newbie’s Perspective on Email Marketing >

    Jumping into the world of email marketing is daunting. Email terms, best practices, emerging technology, and platforms can be…

  Inspiration

  Liveclicker Interviews VP of Customer Experience Rich Wilson >

    Liveclicker, a BrightWave partner with a focus on email personalization, interviews industry experts on all things email in their…

• insights

  Gmail Strikes Again – What the Latest Updates Mean for Marketers >

  Gmail has long lead the pack as it relates to innovation in the inbox, much to the chagrin of marketers.…

  Culture

  BrightWave’s New Office Shows Awesome Growth Potential >

    At the beginning of this year, we had a bit of a problem. To put it briefly, our company…

  Uncategorized

  BrightWave Named 15th Largest Atlanta Marketing Firm >

    The Atlanta Business Chronicle recently announced Atlanta’s 50 largest advertising and marketing firms as ranked by number of full-time…

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