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You’ve Got Options: Taking Your Email Preference Center to the Next Level >
Email preference centers have been around for a long time, and far too many haven’t been updated since they were…
insights
Thinking Outside the Inbox >
Carefully curated strategy within email will only get you so far. Rather than the end-game, it’s more of an entry…
Buzz
BrightWave Recognized as Best-in-Class Email Marketing Agency by The Relevancy Group >
BrightWave announced today it was named a leader among email marketing agencies by The Relevancy Group in its fourth annual…
insights
Prepping the Attribution Funnel: Link Tagging >
In a recent blog post, we began to scratch the surface of the wealth of information available in Google Analytics.…
insights
What to Expect When You’re Expecting a Change in ESPs >
Our friends at Litmus have recently published some fascinating research on email service providers (ESPs), complete with handy tips for…
Latest News
RSVP to Hear Creative Director Laura Sullivan Present at Movable Ink’s Email Transformation Tour >
The Movable Ink Email Transformation Tour is hitting 22 cities this year and, on October 25, they’ll be setting up…
Culture
10 Reasons 48in48 is One of BrightWave’s Favorite Events >
This past weekend, the BrightWave team banded together for the Atlanta stop of 48in48. This social entrepreneurship organization brings together…
insights
The Universal Template: Using Design Systems to Make Email Faster & Smarter >
Ask 100 email geeks what a template is and you’ll get 100 different answers. Full disclosure, that drives us a…
Latest News
BrightWave Increases Industry Awareness & Raises Bar for Community Building with Email Spotlight >
Next Wednesday, BrightWave’s Email Spotlight event will bring together digital leaders and practitioners to showcase the thriving and diverse…
insights
You’ve Got Options: Taking Your Email Preference Center to the Next Level >
Email preference centers have been around for a long time, and far too many haven’t been updated since they were…
insights
Thinking Outside the Inbox >
Carefully curated strategy within email will only get you so far. Rather than the end-game, it’s more of an entry…
Buzz
BrightWave Recognized as Best-in-Class Email Marketing Agency by The Relevancy Group >
BrightWave announced today it was named a leader among email marketing agencies by The Relevancy Group in its fourth annual…
insights
Prepping the Attribution Funnel: Link Tagging >
In a recent blog post, we began to scratch the surface of the wealth of information available in Google Analytics.…
insights
What to Expect When You’re Expecting a Change in ESPs >
Our friends at Litmus have recently published some fascinating research on email service providers (ESPs), complete with handy tips for…
Latest News
RSVP to Hear Creative Director Laura Sullivan Present at Movable Ink’s Email Transformation Tour >
The Movable Ink Email Transformation Tour is hitting 22 cities this year and, on October 25, they’ll be setting up…
Culture
10 Reasons 48in48 is One of BrightWave’s Favorite Events >
This past weekend, the BrightWave team banded together for the Atlanta stop of 48in48. This social entrepreneurship organization brings together…
insights
The Universal Template: Using Design Systems to Make Email Faster & Smarter >
Ask 100 email geeks what a template is and you’ll get 100 different answers. Full disclosure, that drives us a…
Latest News
BrightWave Increases Industry Awareness & Raises Bar for Community Building with Email Spotlight >
Next Wednesday, BrightWave’s Email Spotlight event will bring together digital leaders and practitioners to showcase the thriving and diverse…
