Sometimes it’s tempting to operate on gut feelings. “Well I would open an email with this subject line,” or “Sending at 10 a.m. just feels right.” But the truth is, data is the key to identifying best practices for your particular audience. Email nerds everywhere can rejoice: Numbers just don’t lie.
We noticed that we do a heck of a lot of writing about the numbers around here. So we thought we’d boil it down to the essential email marketing stats you need to win friends and influence people. Well, at least to influence your audience.
- 222 – The percentage of email’s average ROI. (VentureBeat, Email Stat Center)
- 121 – The number of emails the average office worker receives per day. Make sure you stand out from that crowded field by taking our Sr. VP of Creative Services’ advice.
- 78 – The percentage of customers who say that most brands don’t understand them as individuals. Connect better with them by banishing the batch-and-blast of olden days. Here’s how.
- 40 – Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (McKinsey, Email Stat Center)
- 29 – The percentage of email client market share that iPhone makes up. Get ready for the new reality of mobile-friendly subject lines by reading this little article.
- 6 – The number of predictions we had about the Apple Watch. Turns out, we’re basically fortunetellers.
- 1 – The number of times we basically crashed our client’s microsite because of our awesome quizified email. (Seriously, it happened.) See how you can get serious engagement by making your content perfectly suited for the inbox.