A Look Back at Our First Edge of the Inbox Event >

Four years ago, BrightWave changed the industry’s event landscape by creating EiQ. Since then, we have hosted hundreds of digital marketers and given them a truly unique attendee experience at our Atlanta-based email conference. 

EiQ has been so successful that we decided to create a new event — Edge of the Inbox — so attendees across the country could get a taste of the best day in email. 


We kicked off Edge of the Inbox last week in Dallas, TX with a night dedicated to email innovation and performance. Some of the industry’s brightest speakers took the stage from brands including Southwest Airlines, Brinker, Global Hotel Alliance, JCPenney and Sally Beauty. There was no lack of innovation as they covered topics ranging from search in email and dark mode to customized email journeys and the future of our beloved channel. 


Of course, it wouldn’t have been a sample of EiQ without fun and unique elements. Attendee favorites included an over-sized chalkboard, live acoustic music and photo booth.


Another attendee highlight included our delicious food and beverage spread. To accompany the never-ending apps, Cordial and Liveclicker each provided a tasty signature drink and 250ok topped the night off with a dessert bar.


If you want a taste of EiQ but didn’t get to attend this Edge of the Inbox, subscribe for future event updates and we’ll send you all the 2020 details.

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