Ansira’s Chief CRM & Martech Officer Explains the Parallels of Machine Learning & Marketing Automation >

A new age of artificial intelligence has entered the digital marketing world in the form of machine learning. With an abundance of data at our fingertips, machine learning uses this information to give marketers a strong indication of what the next best action or appropriate message is.

In a recent article, Kelly Jo Sands, Chief CRM and Martech Officer of Ansira, put this all into marketing terms. Hear her thoughts on why machine learning can be seen as a continuation of marketing automation in CMSWire’s “Cutting Through AI Marketing Hype: It’s About Machine Learning” post.

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