The Leading Email & eCRM Agency Continues to be Recognized as Elite Industry Leader
The 2018 Marketer Quarterly Marketing Awards, an awards program created by the renowned industry analyst group The Relevancy Group, have recognized BrightWave, the leading email and eCRM agency, as the winner of three major award categories: Best Loyalty Member Email/Offer – Restaurant, Best Offer – Retail, and Best Welcome Email/Email Series – Financial Services. All entries were evaluated by The Relevancy Group based on their relevance, strategy, creativity and utilization of data as well as other factors.
Specifically, Chick-fil-A’s monthly newsletter for its tiered membership program, Chick-fil-A One, won the Best Loyalty Member Email/Offer – Restaurant award due to its highly personalized and relevant content. Also, Char-Broil’s 70th anniversary sweepstakes campaign took home the award for Best Offer – Retail while Synovus’ new checking account activation series achieved the Best Welcome Email/Email Series – Financial Services award.
“We are very proud of our business impact and resulting recognition that our team has generated,” commented Brent Rosengren, BrightWave’s Chief Client Officer. He added, “We appreciate The Relevancy Group citing our innovation and performance, and our team is honored by these awards as well as our clients’ trust in BrightWave as a critical business partner.”
David Daniels, CEO and Founder of The Relevancy Group, commented, “This is the fourth year we have done the MQ Awards and BrightWave has won an award every year that they submitted their work.”
Other recent wins for BrightWave include Emarsys’ 2018 Up & Coming Partner of the Year, a Top 10 Best Places to Work recognition and the Davey Awards’ Email Marketing and Brand Strategy categories.
Moreover, BrightWave was honored to be named a best-in-class marketing agency in The Relevancy Group’s 2018 Email Agency Buyers’ Guide. The agency was awarded the most Client Satisfaction medals and highest Relevancy Ring scores, including a perfect score in Strategy and Data Management.
About The Relevancy Group
Founded in 2010, The Relevancy Group (TRG) combines market research with specialized advisory services to help marketers and marketing technologists operate more efficiently and effectively. TRG works with many of America’s top vendors and brands as well as early stage companies, defining market requirements and driving thought leadership. TRG produces dozens of surveys, research reports and webinars annually, and publishes the digital magazine for marketers, by marketers, “The Marketer Quarterly.” http://www.marketerquarterly.com/subscribe.
See the full press release here.