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BrightWave Receives Three Major Honors in The Marketer Quarterly 2017 Marketing Awards >

Posted on January 9, 2018 by Amber Fawlkes


Leading Email & eCRM Agency Takes Top Honors for Chick-fil-A, Cox Media Group and Hair Club Work

BrightWave, the leading email marketing and eCRM agency, today announced that it has been named the winner in three major categories in the annual Marketer Quarterly Marketing Awards. These categories include Best Newsletter, Best Use of Triggered Email and Best Welcome Email or Welcome Series.

These awards took into consideration the goals and results of each campaign as well as the challenges overcome in order to achieve success. Chick-fil-A’s monthly newsletter took home this year’s Best Newsletter award thanks to its highly personalized and relevant content. Cox Media Group won the award for Best Use of Triggered Email and received special praise for the efficiency that the data-driven emails were able to create. Lastly, Hair Club’s totally re-hauled appointment reminder series won the award for Best Welcome Series. The judges especially appreciated the collaboration it took to build each of the emails BrightWave submitted for entry.

“We are thrilled for our clients to receive this recognition and especially proud of our team that worked on these impactful campaigns,” commented Brent Rosengren, BrightWave’s Chief Client Officer. He added, “our team is looking forward to continuing the momentum and focusing on being a critical business partner for our entire client roster.”

BrightWave was recently ranked #1 for Client Satisfaction and Platform Expertise in the 2017 Email Agency Buyer’s Guide by The Relevancy Group.

See the full press release here.

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Laura Inman, Senior Director, Audience Engagement at Cox Media Group

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