For the third year in a row, BrightWave has been named a leader among email marketing agencies by The Relevancy Group in its 2017 Email Agency Buyer’s Guide. Using client input, a mock pitch assignment and over 400 independent data points, this annual guide scores email agencies according to client satisfaction, services expertise, overall value and more. This year, BrightWave received the highest marks in Customer Satisfaction and Platform Expertise among other accolades, including top rankings for its Account Management, Education Resources, Analytics and Technical Services.
The Relevancy Group, the firm founded by ex-Forrester Vice President/Principal Analyst and digital marketing expert David Daniels, commended BrightWave, stating, “BrightWave is an excellent choice for organizations with complex data requirements that seek a partner with strong strategic, creative and analytical capabilities.”
“We are honored to be ranked as a Leader once again by The Relevancy Group and specifically to receive the highest Customer Satisfaction rankings of any agency,” said Simms Jenkins, Chief Executive Officer of BrightWave. He added, “This is fundamental to our success and track record of leading the industry for fifteen years. Our number one business goal is for our clients to view us as a critical business partner, so this is very humbling and important to our entire team.”
BrightWave Gets Highest Overall Client Satisfaction and Platform Expertise Ranking
BrightWave outperformed its peers in the Client Satisfaction portion of the report, scoring a near perfect score. In this category, the report was clear: “Clients adore BrightWave.”
The report affirms the agency’s reputation for delivering sophisticated, technology-forward campaigns. The customers they interviewed also stated that BrightWave “works hard to ensure they’re continuously driving value” and “pushes towards more sophisticated programs.”
Platform Expertise, Experience and Partnerships Drive Depth and Breath of Value
The Relevancy Group praised BrightWave’s large partner ecosystem and impressive range of platform experience: “Although it is tech-agnostic, the email-focused agency boasts more official partnerships than any other in the report as well as the longest relationships with leading vendors. They stand alone as the only top agency with long-term experience in Adobe, IBM Silverpop, Salesforce Marketing Cloud, Oracle Responsys and Eloqua.” The report also found, “BrightWave offered useful proprietary tools that relied on deep data integration with various ESP platforms.”
Account Management, Educational Resources, Analytical and Technical Services Take Home the Gold
The agency took home the top prizes in Account Management, Analytical Services and Technical Services but The Relevancy Group was most impressed with BrightWave’s performance in the Educational Resources category. They cited BrightWave’s inaugural EiQ event as a major educational asset. In fact, BrightWave “blew the doors off their competition in the area of Educational Resources, due likely in large part to the very well received inaugural EiQ Intelligent Email conference.” BrightWave also received one of the highest scores for its Strategy Services.
Email Marketers Seek Innovation, More Strategic Partners; BrightWave Delivers
According to the report, “Email marketing continues to be the most widely utilized marketing channel because of the significant ROI of email marketing that has been established for decades… growing on average from 17 percent to 21 percent. As the value of email marketing and the complexity of the channel continues to increase, the need for email marketing agency expertise to enhance marketer capabilities is further underscored.”
BrightWave is better positioned for this wave of new demand than any other agency. With its track record of award-winning services for nearly fifteen years, the report highlighted BrightWave’s predictive marketing capabilities, custom reporting dashboards and “progressive relevance” mantra, calling out that “BrightWave has earned its reputation by working on complex data-driven marketing campaigns for their blue chip client base.”
In addition to hosting the premier industry event with an agenda focused on innovation, the report cited BrightWave for their innovative approaches to creative, data, acquisition and their unique Rapid Deployment Team.
For more information on these findings, visit our 2017 agency report.
About The Relevancy Group
Founded in 2010, The Relevancy Group (TRG) provides market research, survey design and consulting. Working with leading brands, vendors, startups and associations, TRG acts as an educator and trusted advisor, optimizing omni-channel connected marketing strategies and tactics. TRG assists marketers (buyers) to connect with vendors (sellers) and manage the vendor selection process. Each year TRG represents tens of billions of email messages out for bid for new solution providers. TRG publishes research on email, social, mobile, display, data management, digital marketing, Internet Identity Management, wearables, and the Internet of Things. TRG publishes The Marketer Quarterly, the free digital magazine for marketers by marketers.