BrightWave Talks with Really Good Emails About Chick-fil-A’s Highly Personalized Email Program >

Our friends at Really Good Emails launched a new video series, Feedback Friday, where they dive into the hurdles that great emails have to overcome to stand out in the inbox.

In their latest episode, the BrightWave team gave a behind the scenes look into client Chick-fil-A’s highly personalized email program. Hear insights from VP, Creative Director Laura Sullivan and QA Analyst Michelle Littles on creating and executing this true 1:1 inbox experience.



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