Every year, the Communicator Awards and the Horizon Interactive Awards receive thousands of submissions from all over the world. Truly honoring what’s new and next, these competitions showcase the very best websites, videos, online advertising, print media, mobile applications and more. This year, BrightWave was named the winner of not one, but five of these prestigious awards.
Recognizing big ideas in marketing and communications, the Communicator Awards honors work that transcends innovation and craft — work that moves people and has a lasting impact. Submissions are judged by an invitation-only group of top-tier media, communications, advertising, creative and marketing professionals.
The Horizon Interactive Awards are judged by an international panel of peers with specialties in design, advertising and marketing. Winning submissions are selected for their outstanding UX/Design, Creativity, Technical, Messaging and Effectiveness.
Read on for more about our winning campaigns!
BrightWave’s Holiday Card Spreads Elfin Cheer
Horizon Interactive Award: Gold
As the leading email agency, the bar is set quite high when it comes to creating our annual holiday card. Brainstorming this bit of cheer began in the fall, when we decided to put one of our email innovations into action.
To create a unique inbox experience for the holidays, we channeled our inner kid and enlisted the help of a favorite childhood pastime — Mad Libs. We drafted a whimsical story straight from the North Pole about Santa and his elves.
Upon opening the holiday email, our clients, partners and friends were greeted by an interactive form where they could play Mad Libs right inside the inbox. After submitting their favorite words, a landing page showed users a personalized holiday message featuring their Mad Libs selections.
Our holiday card enjoyed a click-through-rate of more than 2.11 times the industry average. And on social media, our team received numerous kudos from the industry for our out-of-the-inbox thinking and sense of fun. To see it for yourself, create your own holiday card here.
Launching a Sweet Email Campaign for Edible Arrangements
Communicator Awards: Distinction
Horizon Interactive Award: Silver
When Edible Arrangements called on BrightWave to create a fresh approach to their email program, Mother’s Day was quickly identified as one of the biggest revenue opportunities. With the goal of meeting or exceeding their previous revenue goals, we re-marketed to customers who had recently purchased items during the holiday and sent them personalized offers like this one.
This highly successful email bounceback series demonstrated strong, incremental revenue growth. Compared to Edible Arrangements’ May 2019 baselines, our Mother’s Day campaign’s conversion rate was 10% higher, and the revenue/send rate was 166% higher. Compared to overall 2019 baselines, Edible Arrangements saw a 35% higher open rate and a 34% higher click-to-open rate.
Banking on Email to Drive Synovus Credit Card Applications
Communicator Award: Excellence (highest possible distinction)
Horizon Interactive Award: Silver
Through targeted messaging, BrightWave helped Synovus increase credit card account openings through a special email promotion. The campaign offered existing customers a new credit card with a 0% APR and cashback rewards.
To ensure the campaign’s success, BrightWave refreshed and simplified the campaign’s existing creative. The team designed a highly visual email with more digestible content. With less copy, larger and bolder fonts, contrasting colors and an eye-catching CTA, the promotion netted big results for Synovus (see it for yourself here). The click-through rate exceeded the industry average by double digits.
But perhaps the biggest surprise was the volume of applications from this single email. In the first 15 hours of deployment, it drove the most applications Synovus had ever received from the channel in a day, making the campaign a huge win for their 2019 marketing program.