BrightWave client Char-Broil has been making cookouts better with their products for over 70 years. Their backyard grilling and smoking innovations become more advanced every year. When they needed to find an email service provider (ESP) just as innovative as their cooking products, they turned to their email agency of record.
BrightWave found a provider that could consolidate Char-Broil’s multiple existing data sources and continue collecting and organizing future customer data. Meanwhile, the agency continued sending emails through the migration process to maintain consistency in Char-Broil’s customer interactions.
Check out the full case study to see the steps BrightWave took to execute a seamless migration for the iconic grilling brand.