Making smart emails even better is what we’re all about here at BrightWave and our latest case study features a project where we got to do just that.
BrightWave client Cox Media Group produces several local newspapers across the country. They print and deliver a new paper every day in seven different cities in the Southeast and beyond. In order to convert traditional paper lovers to digital paper readers, however, they needed to take their email efforts up a notch.
Our solution? An interactive email experience that allows Cox Media Group to collect usable reader preference data, right in the inbox.
Check out the full case study to discover what a big difference a little inbox preference info can make.