Anyone who has logged some time in marketing, especially at an agency, has heard stories of Cannes Lions Festival. Some (or most) involving rosè–soaked parties on yachts or the glamorous setting on the French Riviera where agency and brand side execs join forces to feel really, really good about themselves and maybe even their work. While I am not here to dispel any myths,… Read more »
For the third year in a row, BrightWave has been named a leader among email marketing agencies by The Relevancy Group in its 2017 Email Agency Buyer’s Guide. Using client input, a mock pitch assignment and over 400 independent data points, this annual guide scores email agencies according to client satisfaction, services expertise, overall value and more. This year, BrightWave received the highest marks in… Read more »
Simms Jenkins’ article “Why Email Is The Locomotive Of Digital Marketing” offers up 9 essential reasons why email should rev up your business plus additional insight and metrics.
Join our webinar! Liveclicker’s Justin Foster and BrightWave’s Kristen Speagle will discuss last minute tips and tricks for the Holiday season. They’re ready to prove that there’s still time to get the most out of Q4. The end of the year is never ideal for a big process change or creative makeover but some simple tweaks can still make a big difference on your results…. Read more »
We started planning EiQ 2018 the day after EiQ 2017 ended. BrightWave is happy to finally announce our new date and location! And while you may be clinging to our EiQ 2017 recap, we’ve been putting together some of the highlights from the event. So save EiQ 2018 to your calendars then check out our video.
Titania Jordan is the CPO of Bark.us, an internet safety solution that helps keep children safer on social media, text messaging, and email. As the former host of NBC Atlanta affiliate WXIA’s weekly television show Atlanta Tech Edge, and frequent tech contributor to outlets such as The Today Show, CNN, and CBS This Morning, Titania has the honor of covering the latest in tech… Read more »
Simms Jenkins, our CEO and founder here at BrightWave, got to add another founder title to his resume this year! As founder, host and Email Jeopardy! officiant of EiQ, he’s got some pretty strong opinions on email – where it’s been, where it’s headed now and where it should go in the future. Simms has led us in establishing a world-class client list including Chick-fil-A,… Read more »
For this two-days-until-EiQ (!) speaker spotlight, we have a special double feature, starring BrightWave’s own Laura Sullivan and Rich Wilson. Laura Sullivan is our former journalist/editor turned Creative Director/email design enthusiast. She oversees the creative product at BrightWave and, in 1986, she won a Toys R Us shopping spree through a Cap’n Crunch Sweepstakes. It remains one of the best days of her life to this day…. Read more »
Tara Clark believes in the power of email to inspire people and drive results. Which is good, since inspiring results and potential home buyers with beautiful emails is pretty much her job description as Director of Email Marketing for Zillow. She’ll be giving a (very concise) overview of the Zillow email program this Thursday at EiQ during our super-fast and super-fascinating “Explain Your Take on… Read more »
Aaron graduated with his Masters in Business and a concentration in Marketing from New York Institute of Technology. With more than eight years in email marketing, Aaron has worked on both the vendor and client side, having worked at Staples and The Children’s Place and managing programs for Marriott Hotels, Sprint, Hilton Hotels and Nestle Purina. In high school, Aaron hosted a live weekly sports TV show… Read more »
As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. He’s been called “one of the most influential experts in email marketing, if not the most influential.” And considering it was David who coined the term ESP (Email Service Provider) back in the day, we’d say that claim is pretty valid. David has held senior level positions at Forrester,… Read more »
Sue Cho is currently Director of Email at Autolist. Previously, she managed email for cool brands like The Honest Company, Dollar Shave Club and Hollar. In a past life, she also wrote and recorded hit dance music. Seriously, one of her most bumpin’ tracks hit #1 on the Billboard Dance Chart in 2014. Although she’s not promising any singing or dancing during EiQ (yet), she… Read more »