At BrightWave, being North America’s leading email agency, we have a lot of smart and focused people. This time of year, we put our thinking caps on even tighter as we prepare for another ExactTarget Connections conference. Yes, we’ve thoroughly combed tracks and agenda. Our new business cards are locked and loaded. Though we don’t touch down in Indianapolis until September 22, here’s what members of… Read more »
We just love it when a great plan comes together… BrightWave is a finalist for a prestigious New York City-based OMMA online media award for the first time ever. The nod for Best Email Campaign went to our team for an Equifax email that represents some of our best teamwork and most creative thinking on dynamic, personalized content to date. Equifax called on BrightWave to… Read more »
In this third annual review by BrightWave’s CEO Simms Jenkins, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success.
3 days. 400 email geeks. 23 talks on email design, testing, strategy, content and more. It’d be pretty fun to be a fly on the wall there, no? We thought you might say that. So as we got our feet wet at the Litmus Email Design Conference today, we couldn’t help but jot down the most strange/enlightening quotations from the email community. Just admit it:… Read more »
Sure, there’s something to be said for huge, expansive digital conferences, like the upcoming ExactTarget Connections spectacular—places where you never know what you’re going to learn about (the collaborative economy?) or who you’re going to meet (Will.i.am?!). But we’ve also got a choice phrase or two for conferences like the Litmus Email Design Conference, which we’ll be attending this week with bells on. It’s small,… Read more »
Unlike the well-known hip-hop hit that talks about problems, I believe that marketers should understand there are at least 99 reasons why email marketing has a bright and bold future (and social media ain’t one!). As I embarked on my professional journey with a focus on email marketing, much of what I felt was missing was a swagger among email marketers. The complexity, the measurability,… Read more »
The Email Design Conference is right around the corner and it’s packed with great talks from a bunch of amazing speakers. Check out Jay Jhun’s interview on presenting the closing keynote.
Often used as click bait, top expert lists are not always the most perfectly curated resources. We know this as both marketers and consumers, but with a catchy headline or a topic that is relevant or appealing, these lists can be a bit hard to resist. A recent expert list caught a lot of people’s attention in our little email marketing world. This list came… Read more »
World, meet the new BrightWave logo. It’s fresh. It’s dynamic. It’s got just the right amount of modern pop. Just like us. Compliment fishing aside, our original logo had seen some years. Developed in 2003, it was a “trade project,” a barter for our email services that served us very well for over 11 years. It reflected all that we aspired to be as… Read more »
Digitalpreneur Jason Swenk interviews BrightWave’s CEO Simms Jenkins in an engaging podcast on steps he took that propelled his agency into being the leading email focused digital agency in North America.
Read more about Simms Jenkins’ presentation at ClickZ Live in New York.
Simms Jenkins, will speak about leveraging mobile, how to drive subscribers and how NOT to annoy them during his ClickZ Live New York session entitled “Pushing the Envelope: Thinking Outside the Inbox to Optimize Clicks and Conversions.”
Tech and entrepreneur veteran Jeff Hilimire asks BrightWave’s CEO questions on building a business and leadership.
Learn how Google’s latest update to Gmail will have an affect on email marketers.
BrightWave CEO featured extensively in Forbes article on why email marketing reigns supreme.
An edited version of my article ran originally on ClickZ on June 13, 2013. The full article with original and unedited comments from the leaders I asked for input is below. Digital Leaders React to the Salesforce/ExactTarget Monster Deal By Simms Jenkins An arms race in the cloud has been shaping up and the marketing world has been in focus for software behemoths of late…. Read more »
How to avoid running a business-to-business email program that’s cold, corporate, and boring. First in a two-part series.
Part two in a two-part interview with Jay Baer.
Part one in a two-part interview with Jay Baer.
What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview.