[SlideShare] How We Became North America’s Leading Email Agency

There’s an old saying that still rings true in the digital age: If you’ve got a great story, you should be able to boil it down to just a few words. (Ever read Hemingway’s six-word novel? “For sale: baby shoes, never worn.”) When we thought about telling the BrightWave story, it was clear that there were truly remarkable elements at play. A passionate CEO with… Read more »

Friendly’s Makes News with Its BFF Program & Local Targeting

Friendly’s, BrightWave’s sweetest client, made headlines not once but twice recently for its smart, strategic email marketing program. ClickZ reporter Mike O’Brien first called out the East Coast ice cream and nostalgia makers in the article How Friendly’s Made BFFs Through Email as a part of the site’s Content Takeover. Friendly’s Field Marketing Manager Bill Chiccarelli praised the permission-based nature of email and spoke of the “delicate balance” of keeping… Read more »

A Look Back at the 1st Email Spotlight

Last Thursday, BrightWave hosted the first ever Email Spotlight, a meeting of the minds for all things email. Basically, we gathered up some of the most progressive vendors, fantastic clients and sharpest digital minds in the business at our new office. Then we added some craft beer and signature drinks (hellllo, Opt In cocktails) then let the magic happen. And happen it did. We couldn’t… Read more »

The Digital Workhorse & The 1st Annual Email Spotlight

Email isn’t slowing down as it hits its stride during what we may look back down the road as the digital renaissance years. Digital communication channels are very fragmented across most demographics but email sits across the center of them all as the one and only true hub. Mainstream and niche business publications continue to write about this, having seemingly discovered this cyber fountain of… Read more »

Words of Wisdom in Our 3rd Year on the Inc. 5000 List

  We recently added a third plaque to the wall in the foyer of our sweet new office: We made the 2014 Inc. 5000 List for fastest-growing private companies in America for the third consecutive year. This year we clocked at #3053, slightly less than our previous ranks of #1762 in 2013 and #1335 in 2012, with a three-year growth of 116%. As the ranking… Read more »

Things We Never Thought We’d Hear at #CNX14

Some things you might expect to hear at a huge—like 8,000-people huge—digital marketing conference like Exact Target Connections. You might expect to hear about some new fangled technologies, like predictive analytics or personalized 1:1 customer journeys. You might expect to meet some smart new people who are creating clever new businesses. And we did all those things in spades over the last three days. But… Read more »

Connections-Goers Snapshots: Random Attendees’ Nuggets of Wisdom

We’re two days deep in the 2014 ExactTarget Connections conference—the annual extravaganza of digital marketing minds, Cloud Crawling and aching feet. We predicted that this year would represent a sea change in the event, with attendees from the social, mobile and B2B worlds representing alongside the hardcore email folks. How better to get the pulse of the random people (who, disclaimer, may or may not… Read more »

#CNX14 Watch: Gearing Up for Connections

At BrightWave, being North America’s leading email agency, we have a lot of smart and focused people. This time of year, we put our thinking caps on even tighter as we prepare for another ExactTarget Connections conference. Yes, we’ve thoroughly combed tracks and agenda. Our new business cards are locked and loaded. Though we don’t touch down in Indianapolis until September 22, here’s what members of… Read more »

BrightWave Finalist for OMMA Award for Dynamic Equifax Email

We just love it when a great plan comes together… BrightWave is a finalist for a prestigious New York City-based OMMA online media award for the first time ever. The nod for Best Email Campaign went to our team for an Equifax email that represents some of our best teamwork and most creative thinking on dynamic, personalized content to date. Equifax called on BrightWave to… Read more »