Overheard at the Litmus Email Conference

3 days. 400 email geeks. 23 talks on email design, testing, strategy, content and more. It’d be pretty fun to be a fly on the wall there, no? We thought you might say that. So as we got our feet wet at the Litmus Email Design Conference today, we couldn’t help but jot down the most strange/enlightening quotations from the email community. Just admit it:… Read more »

5 Reasons We’re Excited About the Litmus Conference

Sure, there’s something to be said for huge, expansive digital conferences, like the upcoming ExactTarget Connections spectacular—places where you never know what you’re going to learn about (the collaborative economy?) or who you’re going to meet (Will.i.am?!). But we’ve also got a choice phrase or two for conferences like the Litmus Email Design Conference, which we’ll be attending this week with bells on. It’s small,… Read more »

Atlanta’s Top Global Email Influencers + More Evidence of Atlanta as The Email Marketing Capital

Often used as click bait, top expert lists are not always the most perfectly curated resources. We know this as both marketers and consumers, but with a catchy headline or a topic that is relevant or appealing, these lists can be a bit hard to resist. A recent expert list caught a lot of people’s attention in our little email marketing world. This list came… Read more »

Introducing the New BrightWave

  World, meet the new BrightWave logo. It’s fresh. It’s dynamic. It’s got just the right amount of modern pop. Just like us. Compliment fishing aside, our original logo had seen some years. Developed in 2003, it was a “trade project,” a barter for our email services that served us very well for over 11 years. It reflected all that we aspired to be as… Read more »