How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview.
Simms Jenkins Super Bowl comments featured in ClickZ’s reviews of 2012 Super Bowl Ads.
Simms Jenkins provides counsel in ClickZ on winning back non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them.
In ClickZ, Simms Jenkins asks ‘did this year’s barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons?’