What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview.
A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in a two-part series.
How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview.
Simms Jenkins Super Bowl comments featured in ClickZ’s reviews of 2012 Super Bowl Ads.
Simms Jenkins provides counsel in ClickZ on winning back non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them.
In ClickZ, Simms Jenkins asks ‘did this year’s barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons?’