As email marketers, it’s important to regularly check in on our strategies and key performance indicators. These assessments help us make sure that our strategies are matching our business goals and we are reporting on all vital KPIs. A commonly overlooked KPI is deliverability. It is absolutely surprising how many marketers don’t focus on it. If you don’t know where your messages are landing, in… Read more »
November and December are key revenue-driving months for many companies, who begin to craft their holiday email strategies months ahead of time. While this is a critical time of the year for many senders, not all senders focus as heavily on these months, especially non-retail brands. If you fall into this category, follow these helpful tips to ensure your messages stand out in a… Read more »
BrightWave’s newest email event, Edge of the Inbox, is kicking off in Dallas, TX tomorrow. This gathering is focused on all things email innovation and wouldn’t be complete without sponsors like 250ok that are just as edgy. 250ok’s email analytics platform brings marketers advanced insights into email deliverability, design, sender reputation, fraud protection and consumer engagement. Learn more about their unique products, what’s on their… Read more »
In just two days, we’re hosting our first ever Edge of the Inbox event. Dallas’s most digital-savvy marketers will get a taste of our EiQ conference at this event with a unique attendee experience and game-changing content from speakers at Brinker International, Southwest Airlines, Sally Beauty and more. Attendees will also have the chance to meet our innovative, industry-leading sponsors like Cordial, a company that… Read more »
As the host of acclaimed email gatherings, BrightWave has changed the industry’s event landscape, especially with our annual email conference, EiQ. So after creating what is widely regarded as the most innovative email conference, we asked ourselves, “Where do we go from here?” Meet Edge of the Inbox, a cutting-edge event that gives attendees across the country a taste of EiQ. It’s a night dedicated… Read more »
BrightWave and its partners are part of an unprecedented movement where technology, channels and customer relationships converge. That’s why we created The Rising Tide, a monthly series where our partners highlight those platforms and people that are part of our industry’s massive wave of data-driven relationship building tools. This month’s edition featured Liveclicker and their scalable, real-time personalization technology. We had the opportunity to chat… Read more »
It’s almost time. You’ve checked the copy, perfected the design, tested the email and reviewed the query. And now, it’s finally time to deploy the email. Here at BrightWave, we rely on our technical campaign managers to deploy emails for some of the best brands around like Chick-fil-A, Credit Karma, HD Supply and more. This team is imperative to our process since they’re the last… Read more »
There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure. Today, there are more digital tools and opportunities for people and their money than ever. Thanks to financial institution apps like My Synovus and Chase… Read more »
It’s important to choose partners with growing technologies and innovative offerings. That’s why BrightWave created The Rising Tide, a monthly series that educates our team about the latest offerings and capabilities of our technology partners. This month’s edition provided just that as we hosted Iterable, a growth marketing platform helping brands like Spotify, Zillow and DoorDash create, execute and optimize campaigns that power engagement in… Read more »
A new age of artificial intelligence has entered the digital marketing world in the form of machine learning. With an abundance of data at our fingertips, machine learning uses this information to give marketers a strong indication of what the next best action or appropriate message is. In a recent article, Kelly Jo Sands, Chief CRM and Martech Officer of Ansira, put this all into… Read more »
It’s time for another edition of the partner spotlight series we call The Rising Tide. We’re particularly excited about this edition because it’s all about Cordial, an eCRM platform that rejects outdated and redundant martech practices to drive best-in-class customer experiences. This week, we had the opportunity to chat with Justin Soni, the Head of Sales Engineering at Cordial. He told us a bit about… Read more »
Our friends at Really Good Emails launched a new video series, Feedback Friday, where they dive into the hurdles that great emails have to overcome to stand out in the inbox. In their latest episode, the BrightWave team gave a behind the scenes look into client Chick-fil-A’s highly personalized email program. Hear insights from VP, Creative Director Laura Sullivan and QA Analyst Michelle Littles on… Read more »
Email marketing is an excellent channel for action-based tactics and results oriented strategy. After each campaign, marketers are able to get quick pulse checks on success with early results like Open Rates, Click Through Rates and other data. And, success builds over time with attribution happening days, weeks and even months after an email deploys. But what if the results could have been even better?… Read more »
You don’t have to spend long in the email industry before you hear mention of re-engagement or winback campaigns. Most marketers would likely tell you these are synonymous and their general goal is to elicit engagement from subscribers who have exceeded a defined time period —often a maximum of 12 months— without opening or clicking an email. That was the case once upon a time,… Read more »
Data is produced all the time. It is an asset that can be a barrier if not used at all or if used inefficiently. The more data knowledge available, the better business decisions can be made. For any strategist or marketer, the health of the data and a good number of usable data points are key to creating better strategies, targeting more engaged audiences with… Read more »
We’re kicking off our EiQ Speaker Spotlight series with Anand Thaker, a co-collaborator of the MarTech landscape and Founder/CEO of IntelliPhi. In our “Mapping the Email Ecosystem” session, Anand will bring his extensive MarTech knowledge while co-presenter and email analyst David Daniels offers nearly three decades of experience to this sessions. The two will map the various technology solutions that can help you solve the… Read more »
EiQ 2019 (quite literally) wouldn’t be possible without our fellow email geeks and without our wonderfully passionate email sponsors! MessageGears combines the power and security of on-premise software with the efficiency and scalability of cloud delivery. With extraordinary data integration and impressively tight security, MessageGears is built for data-driven enterprise marketers–a breed of marketing professional sure to be well-represented at EiQ. On top of sponsoring… Read more »
The demand for relevant, data-driven content has never been higher. As such, it can sometimes feel like an email marketer is only as good as their best data. Validity Inc. makes software solutions that help verify a wide range of organizations’ data integrity. Validitiy’s tools, DemandTools, DupeBlocker, PeopleImport and BriteVerify, enable marketers to efficiently perform complex data cleansing tasks which can lead to better decision-making… Read more »
The countdown to EiQ 2019 is officially on– 22 days to be exact! And that means it’s time to start sharing some of our EiQ Sponsor Spotlight interviews. We thought we’d kick things off with one of our moving-and-shakingest sponsors: Movable Ink We recently had a great Q and A with Katie White, Movable Ink’s Associate Director of Client Strategy. Before landing at Movable Ink… Read more »
It’s no secret that the right tech partners make us stronger. In fact, we’ve dedicated a whole event series to them that’s known around here as The Rising Tide. Once a month, we invite one of our partners to the office to give them a chance to show off their latest tools and capabilities and generally talk shop (and hit up the office kegerator) with… Read more »
BrightWave helped us develop the strong, consistent, brand-appropriate look and feel that we were missing—and helped us push the boundaries a little bit, too.
