Apply Design Thinking to Email Strategy For Better Experiences

  Design Thinking is an important component of software development with immediate application to the building of marketing communication messages – especially email campaigns. Any effort to move people through a set of distinct experiences (software, marketing, etc.) can benefit, which is why Design Thinking is finding application beyond the limited world of software development. At its core, Design Thinking seeks to meet two critical… Read more »

8 Highlights of 2018 EiQ: The intelligent email gathering

  400 attendees. 43 speakers. 9 sessions. 2 new awards. And a whole lot of #emailgeeks love. What an incredible 2018 EiQ! When we first set out to disrupt the email industry through a new conference, my expectations were a bit modest. But after two years of bringing together over 700 people to focus on innovation and performance, the sky is the limit. Here’s what… Read more »

EiQ Host Spotlight: Simms Jenkins and Titania Jordan

BrightWave CEO Simms Jenkins and CPO of Bark.us/Atlanta entrepreneur Titania Jordan will reprise their roles as EiQ co-hosts tomorrow at the 2018 conference. In addition to the many hats they wear for EiQ, Simms has been an email industry leader since founding BrightWave back in 2003 and Titania currently serves as the host of the NBC affiliate WXIA television show Atlanta Tech Edge. Even with… Read more »

EiQ Speaker Spotlight: Mary Abrahamson of Ferguson

  Mary Abrahamson is one of those rare souls who has always specialized in email marketing. As such, we knew we had to have her on stage at EiQ 2018. She’ll be presenting with Paige Farrow from Char-Broil, BrightWave’s own Andrea Short and several other email experts during our much anticipated “What NOT to Do If You Want to Make It Big in Email” session…. Read more »

EiQ Speaker Spotlight: Robert Consoli of Adobe

  From ineffective segmentation to poor QA processes, the email journey is filled with potholes and pitfalls. That’s why we’re dedicating a whole EiQ session to combat this, “You’re Doing it Wrong: Experts Share 10 Things NOT to do if You Want to Make it Big in Email.” During this session, established email pros from BrightWave, Adobe, Char-Broil and Ferguson will help you blaze the… Read more »

EiQ Speaker Spotlight: Andrew Buchholz of SmartBrief

  Andrew Buchholz is the product marketing director at SmartBrief, a digital publishing company providing over 6 million professionals with super-relevant, industry-specific news and research. We’d be hard-pressed to find someone better suited than Andrew to take on the topic of email newsletters. Lucky for us, that’s just what he’ll be discussing with us at EiQ 2018. During his EiQ presentation, “Reinventing Newsletters the Right… Read more »

EiQ Speaker Spotlight: Lindsay Brothers of Indeed

  We’re simply tickled pink at the wide world of possibilities when it comes to data-powered marketing. So tickled, in fact, that we’ve dedicated one of our early EiQ 2018 sessions to the topic, “Unicorn or Octopus: Getting Your Arms Around Customer Data.” Lindsay Brothers, Product Manager at Indeed, is a master of data-driven email programs. Her team takes on the impressive task of delivering… Read more »

EiQ Spotlight: GDPR Expert Jodi Daniels of Red Clover Advisors

  With the GDPR compliance deadline less than 2 months away, many email marketers have more questions than answers about this loaded topic. That’s why we’re giving EiQ attendees the chance to learn and directly ask questions about GDPR. During lunch at EiQ, we’ll have several tables with different email topics on them. Attendees can join informal discussions about the topics that pique their interest…. Read more »

EiQ Speaker Spotlight: Seth Weisfeld of Pinterest

  At last year’s EiQ gathering, Seth Weisfeld blew our minds with the highly personalized, cleverly designed emails he and his team over at Pinterest send out every single day. As lead Product Manager for Growth Traffic, Seth is focused on figuring out how to keep Pinterest users engaged long-term and he happens to see email as a great way to accomplish that feat. This… Read more »

EiQ Speaker Spotlight: Liz Zaretsky of Hillary for America

  The EiQ vision is “a unique, cutting-edge conference focused on email marketing trends and innovations.” With mind blowing sessions like #Trending: Edge of the Inbox and unconventional speakers like Liz Zaretsky of Hillary for America, the best day in email is sure to deliver on its vision. Liz Zaretsky works with progressive political groups and candidates to raise money online in smarter, more honest ways. Her… Read more »

EiQ Speaker Spotlight: Eric Ross of Progressive Insurance

  This week’s EiQ speaker spotlight is on Eric Ross of Progressive Insurance, a company known within its industry for pioneering into the digital world. They were the first major auto insurer in the world to launch a Web site, allowing consumers to compare rates online and buy auto insurance policies in real time back in 1997 when these capabilities were unheard of.  At Progressive… Read more »

How to Re-Engage Your Silent Subscribers

Everyone has them… those email addresses in your database that seem to have gone quiet, showing little to no engagement with your emails. You aren’t alone! Every database needs cleaning-up or refreshing on an on-going basis to maintain a healthy and active database. One option for reactivating subscribers is to reach out and ask questions about the customer’s lack of engagement. This allows the customer… Read more »

Google AMP for Email: A Creative & Strategic Primer for Email Marketers

Google’s recent announcement to integrate AMP into the email channel created a ton of buzz in the industry. Last month, its inbox capabilities were showcased at AMP Conf 2018 by experts including Seth Weisfeld of Pinterest. Since this news could mean a potential sea of change to the industry, Seth and the BrightWave team will dive into AMP during the ‘#Trending: Edge of the Inbox’ session… Read more »

EiQ Speaker Spotlight: Kaitlyn White of Chick-fil-A

  As Chick-fil-A’s email agency of record for nearly a decade, BrightWave’s thrilled to have the iconic Atlanta brand speak at EiQ this year. And they’re bringing not just one, but two of their digital marketing aces, Digital Experience Consultant Kaitlyn White and Sr. Manager, Digital Experience Michael Lage. This week, we’re putting the spotlight on Kaitlyn. She is responsible for leading the Chick-fil-A One… Read more »

EiQ Speaker Spotlight: Leah Hopke of AARP

  Today marks exactly 8 weeks until the best day in email. So far on our EiQ to-do list, we’ve checked off sourcing an awesome venue, creating an incredible agenda, and announcing an amazing initial speaker lineup. Among this line up of email rockstars from top brands like Chick-fil-A, Char-Broil, Litmus, and AARP, to name a few, is Leah Hopke. As AARP’s Senior Advisor of… Read more »

Char-Broil Selects BrightWave as Email Agency of Record

  Leading email marketing agency continues growth and momentum as email agency of choice for the world’s leading brands.   Char-Broil, a division of W.C. Bradley Company based in Columbus, GA and one of the most recognized and respected outdoor cooking brands in the world, has named BrightWave as its email marketing agency of record. BrightWave was chosen for its deep expertise in email and… Read more »

EiQ Sponsor Spotlight: Bridgette Darling of Adobe

This week, we’re putting the spotlight on returning EiQ platinum sponsor and long time BrightWave partner Adobe. With an aim to give everyone– from emerging artists to global brands– everything they need to design and deliver exceptional digital experiences, the computer software giant has a multinational presence and employees over 17,000 people. In 2017 alone, they received dozens of newsworthy awards: they ranked #2 among… Read more »

Measuring Success: Baselines vs. Benchmarks

The email industry has had a long love for benchmarks (we even started EmailStatCenter.com many moons ago), and one of the most frequent questions we encounter is “what should my open/click/unsubscribe rate be?” We often find that many people are using industry benchmarks as the standard by which they judge the success of their own program. While benchmarks are useful tools in that they are… Read more »

The Inbox Audit: Stats Campaigns

With the transition into 2018, several of the email programs to which I subscribe took the opportunity to send year-in-review campaigns including activity-focused statistics.  If done well, this is an opportunity to easily surprise and delight subscribers by helping to illuminate the impact of interactions with the brand.  Here are a few of my favorites to help highlight the ways different brands leveraged personalized and… Read more »