There’s a lot of buzz about mobile readiness lately, and for good reason. Mobile continues to trend high as the primary device for viewing and engaging with emails, so ensuring that your content looks great and functions well on mobile is really important. What does it mean to be mobile ready? Don’t make the common mistake of reducing mobile readiness to creative optimization for… Read more »
Leading email marketing agency continues growth and momentum as email agency of choice for the world’s leading brands. Char-Broil, a division of W.C. Bradley Company based in Columbus, GA and one of the most recognized and respected outdoor cooking brands in the world, has named BrightWave as its email marketing agency of record. BrightWave was chosen for its deep expertise in email and… Read more »
This week, we’re putting the spotlight on returning EiQ platinum sponsor and long time BrightWave partner Adobe. With an aim to give everyone– from emerging artists to global brands– everything they need to design and deliver exceptional digital experiences, the computer software giant has a multinational presence and employees over 17,000 people. In 2017 alone, they received dozens of newsworthy awards: they ranked #2 among… Read more »
The email industry has had a long love for benchmarks (we even started EmailStatCenter.com many moons ago), and one of the most frequent questions we encounter is “what should my open/click/unsubscribe rate be?” We often find that many people are using industry benchmarks as the standard by which they judge the success of their own program. While benchmarks are useful tools in that they are… Read more »
With the transition into 2018, several of the email programs to which I subscribe took the opportunity to send year-in-review campaigns including activity-focused statistics. If done well, this is an opportunity to easily surprise and delight subscribers by helping to illuminate the impact of interactions with the brand. Here are a few of my favorites to help highlight the ways different brands leveraged personalized and… Read more »
Customer Experience. Customer Journey. Big Data. These buzzwords have been rampant in the email industry for several years now. And then 2017 saw the addition of words like A.I., Machine Learning, and Interactivity. These buzzwords clearly demonstrate that email is not only “not dead,” but decidedly thriving. However, what is often less clear is how to implement these tactics and strategies into your own program… Read more »
You don’t need fancy marketing automation software to get into the email marketing segmentation game. Start targeting your audience today with these simple and straightforward segmentation strategies: Demographics – The old stand by. Simply picking up your customer’s age, gender or marital status can be a quick and easy way to tailor imagery and messaging to make your communications more relevant. Site Behavior – Tracking… Read more »
If 2018 shapes up to be anything like 2017, we’re in for a wild ride here at BrightWave. A ride full of unexpected challenges, savvy problem-solving and, surprisingly, a lot of fun, to be more precise. We published quite a few blogs, case studies and event recaps last year. We even put out our first ever content-focused eBook with Movable Ink right before the holiday… Read more »
Are there truly any best practices for email anymore? The answer is yes, but are they the same list of rules from years past? No, the list along with consumers has changed. In the age of automations, animations and ridiculously personalized journeys, the age old email best practices have changed, evolved and in some cases have been flipped on their heads. For example, the standard… Read more »
‘Tis the season for everybody’s 2017 look backs and 2018 predictions! But that’s not all we’ve scoped out for this month’s very merry installment of What’s Up in Email? There are also interactive email building tips and revealing interviews with our BrightWave CEO, Simms Jenkins, to explore. So grab a glass of nog, get comfortable and soak up some email industry news before you head… Read more »
Animated gifs in email aren’t going anywhere soon. They can add an eye-catching and innovative element to even basic templates. Still, we’ve always warned our BrightWave clients to use animation somewhat sparingly. We assumed that too much animation can make a sleek design look “busy” and off-brand pretty darn quick. But you know what they say about assuming… Recently I was having a conversation with a… Read more »
Want to get a jump on 2018 email content planning? Want to enhance your emails’ designs with animation, millennial-friendly features and more? Boy, do we have the eBook for you. Enter: The 2018 Email Content and Design Guide. Creating this content and design tome was a big joint effort. We collaborated with our partner Movable Ink, rounding up our eight best performing blogs on the… Read more »
BrightWave’s VP of Customer Experience Rich Wilson is featured this week on Adobe’s CMO.com. Read his article “‘Service As A Software’: A Modern Approach To Campaign Planning” to learn how to evolve your email campaigns to meet increasing customer expectations and adapt to future A.I. capabilities.
Between the publication of the Email Agency Buyer’s Guide by our friends over at the Relevancy Group, our frenzied 48 hours at 48in48 and our latest EiQ developments, it’s been a busy fall here at BrightWave. And we’re happy to announce that early bird registration for EiQ 2018 is now open! See what else we’ve been up to this quarter and catch up on the… Read more »
School is back in session and the seasons are-a-changing. We’ve gathered the latest and greatest in the email marketing world and compiled them all here for your viewing pleasure. We’re learning more and more about what accessibility means for email and when we shouldn’t follow the herd for email best practices. Dive into the engagement report for brands like Birchbox and Blue Apron, then… Read more »
What’s arguably one of the most important things you should bring to a Major League Baseball game? A glove, of course! Mizuno is the first to fill the gap for those who might forget (or may not yet own) this game day essential with their Mizuno Glove Experience; a baseball glove rental station in SunTrust Park in Atlanta. We teamed up with our client, Mizuno,… Read more »
EiQ 2017 in Atlanta brought forth numerous directors, managers, strategists and more from all around the email marketing world to come and speak to hundreds of interested marketers alike. With so many email influencers in one place, we had to act. We asked attendees to fill out a short survey to highlight some key areas of their email marketing efforts. We asked about their top… Read more »
Summer is blazing on and so are we! We’ve gathered up the most interesting things in email marketing this past month and there’s a little something for everyone. Are you sometimes skipping email testing? Have you been thinking (worriedly) about a future as a writer in a video-centered marketing world? Are you curious about what’s been happening to all of those out-of-date travel agencies? We… Read more »
In our first summer edition of What’s Up in Email?, we’re dishing up the latest customer journey info, holiday campaign pointers, minimalist design rules and more. If you’ve ever experienced subpar holiday open rates or had a flashy email design fall flat upon delivery, you don’t want to miss the hard-earned wisdom shared in these articles. 1. Does The Journey Really Matter? Spoiler alert: It… Read more »
As an email marketing agency, we need consumers to open our emails. And then we need them to want to read them. What’s going to set our clients apart from the other senders in your inbox and the other billion things vying for your attention? According to a recent post over on the Email Monks blog, minimalism is the answer. Drawing from our own experience designing… Read more »
BrightWave helped us develop the strong, consistent, brand-appropriate look and feel that we were missing—and helped us push the boundaries a little bit, too.
