You don’t need fancy marketing automation software to get into the email marketing segmentation game. Start targeting your audience today with these simple and straightforward segmentation strategies: Demographics – The old stand by. Simply picking up your customer’s age, gender or marital status can be a quick and easy way to tailor imagery and messaging to make your communications more relevant. Site Behavior – Tracking… Read more »
If 2018 shapes up to be anything like 2017, we’re in for a wild ride here at BrightWave. A ride full of unexpected challenges, savvy problem-solving and, surprisingly, a lot of fun, to be more precise. We published quite a few blogs, case studies and event recaps last year. We even put out our first ever content-focused eBook with Movable Ink right before the holiday… Read more »
Are there truly any best practices for email anymore? The answer is yes, but are they the same list of rules from years past? No, the list along with consumers has changed. In the age of automations, animations and ridiculously personalized journeys, the age old email best practices have changed, evolved and in some cases have been flipped on their heads. For example, the standard… Read more »
‘Tis the season for everybody’s 2017 look backs and 2018 predictions! But that’s not all we’ve scoped out for this month’s very merry installment of What’s Up in Email? There are also interactive email building tips and revealing interviews with our BrightWave CEO, Simms Jenkins, to explore. So grab a glass of nog, get comfortable and soak up some email industry news before you head… Read more »
Animated gifs in email aren’t going anywhere soon. They can add an eye-catching and innovative element to even basic templates. Still, we’ve always warned our BrightWave clients to use animation somewhat sparingly. We assumed that too much animation can make a sleek design look “busy” and off-brand pretty darn quick. But you know what they say about assuming… Recently I was having a conversation with a… Read more »
Want to get a jump on 2018 email content planning? Want to enhance your emails’ designs with animation, millennial-friendly features and more? Boy, do we have the eBook for you. Enter: The 2018 Email Content and Design Guide. Creating this content and design tome was a big joint effort. We collaborated with our partner Movable Ink, rounding up our eight best performing blogs on the… Read more »
BrightWave’s VP of Customer Experience Rich Wilson is featured this week on Adobe’s CMO.com. Read his article “‘Service As A Software’: A Modern Approach To Campaign Planning” to learn how to evolve your email campaigns to meet increasing customer expectations and adapt to future A.I. capabilities.
Between the publication of the Email Agency Buyer’s Guide by our friends over at the Relevancy Group, our frenzied 48 hours at 48in48 and our latest EiQ developments, it’s been a busy fall here at BrightWave. And we’re happy to announce that early bird registration for EiQ 2018 is now open! See what else we’ve been up to this quarter and catch up on the… Read more »
School is back in session and the seasons are-a-changing. We’ve gathered the latest and greatest in the email marketing world and compiled them all here for your viewing pleasure. We’re learning more and more about what accessibility means for email and when we shouldn’t follow the herd for email best practices. Dive into the engagement report for brands like Birchbox and Blue Apron, then… Read more »
What’s arguably one of the most important things you should bring to a Major League Baseball game? A glove, of course! Mizuno is the first to fill the gap for those who might forget (or may not yet own) this game day essential with their Mizuno Glove Experience; a baseball glove rental station in SunTrust Park in Atlanta. We teamed up with our client, Mizuno,… Read more »
EiQ 2017 in Atlanta brought forth numerous directors, managers, strategists and more from all around the email marketing world to come and speak to hundreds of interested marketers alike. With so many email influencers in one place, we had to act. We asked attendees to fill out a short survey to highlight some key areas of their email marketing efforts. We asked about their top… Read more »
Summer is blazing on and so are we! We’ve gathered up the most interesting things in email marketing this past month and there’s a little something for everyone. Are you sometimes skipping email testing? Have you been thinking (worriedly) about a future as a writer in a video-centered marketing world? Are you curious about what’s been happening to all of those out-of-date travel agencies? We… Read more »
BrightWave’s expertise in email marketing is above that of any other agency I’ve worked with.
