We’re simply tickled pink at the wide world of possibilities when it comes to data-powered marketing. So tickled, in fact, that we’ve dedicated one of our early EiQ 2018 sessions to the topic, “Unicorn or Octopus: Getting Your Arms Around Customer Data.” Lindsay Brothers, Product Manager at Indeed, is a master of data-driven email programs. Her team takes on the impressive task of delivering… Read more »
With the GDPR compliance deadline less than 2 months away, many email marketers have more questions than answers about this loaded topic. That’s why we’re giving EiQ attendees the chance to learn and directly ask questions about GDPR. During lunch at EiQ, we’ll have several tables with different email topics on them. Attendees can join informal discussions about the topics that pique their interest…. Read more »
At last year’s EiQ gathering, Seth Weisfeld blew our minds with the highly personalized, cleverly designed emails he and his team over at Pinterest send out every single day. As lead Product Manager for Growth Traffic, Seth is focused on figuring out how to keep Pinterest users engaged long-term and he happens to see email as a great way to accomplish that feat. This… Read more »
The EiQ vision is “a unique, cutting-edge conference focused on email marketing trends and innovations.” With mind blowing sessions like #Trending: Edge of the Inbox and unconventional speakers like Liz Zaretsky of Hillary for America, the best day in email is sure to deliver on its vision. Liz Zaretsky works with progressive political groups and candidates to raise money online in smarter, more honest ways. Her… Read more »
This week’s EiQ speaker spotlight is on Eric Ross of Progressive Insurance, a company known within its industry for pioneering into the digital world. They were the first major auto insurer in the world to launch a Web site, allowing consumers to compare rates online and buy auto insurance policies in real time back in 1997 when these capabilities were unheard of. At Progressive… Read more »
Everyone has them… those email addresses in your database that seem to have gone quiet, showing little to no engagement with your emails. You aren’t alone! Every database needs cleaning-up or refreshing on an on-going basis to maintain a healthy and active database. One option for reactivating subscribers is to reach out and ask questions about the customer’s lack of engagement. This allows the customer… Read more »
Google’s recent announcement to integrate AMP into the email channel created a ton of buzz in the industry. Last month, its inbox capabilities were showcased at AMP Conf 2018 by experts including Seth Weisfeld of Pinterest. Since this news could mean a potential sea of change to the industry, Seth and the BrightWave team will dive into AMP during the ‘#Trending: Edge of the Inbox’ session… Read more »
As Chick-fil-A’s email agency of record for nearly a decade, BrightWave’s thrilled to have the iconic Atlanta brand speak at EiQ this year. And they’re bringing not just one, but two of their digital marketing aces, Digital Experience Consultant Kaitlyn White and Sr. Manager, Digital Experience Michael Lage. This week, we’re putting the spotlight on Kaitlyn. She is responsible for leading the Chick-fil-A One… Read more »
Today marks exactly 8 weeks until the best day in email. So far on our EiQ to-do list, we’ve checked off sourcing an awesome venue, creating an incredible agenda, and announcing an amazing initial speaker lineup. Among this line up of email rockstars from top brands like Chick-fil-A, Char-Broil, Litmus, and AARP, to name a few, is Leah Hopke. As AARP’s Senior Advisor of… Read more »
There’s a lot of buzz about mobile readiness lately, and for good reason. Mobile continues to trend high as the primary device for viewing and engaging with emails, so ensuring that your content looks great and functions well on mobile is really important. What does it mean to be mobile ready? Don’t make the common mistake of reducing mobile readiness to creative optimization for… Read more »
Leading email marketing agency continues growth and momentum as email agency of choice for the world’s leading brands. Char-Broil, a division of W.C. Bradley Company based in Columbus, GA and one of the most recognized and respected outdoor cooking brands in the world, has named BrightWave as its email marketing agency of record. BrightWave was chosen for its deep expertise in email and… Read more »
This week, we’re putting the spotlight on returning EiQ platinum sponsor and long time BrightWave partner Adobe. With an aim to give everyone– from emerging artists to global brands– everything they need to design and deliver exceptional digital experiences, the computer software giant has a multinational presence and employees over 17,000 people. In 2017 alone, they received dozens of newsworthy awards: they ranked #2 among… Read more »
The email industry has had a long love for benchmarks (we even started EmailStatCenter.com many moons ago), and one of the most frequent questions we encounter is “what should my open/click/unsubscribe rate be?” We often find that many people are using industry benchmarks as the standard by which they judge the success of their own program. While benchmarks are useful tools in that they are… Read more »
With the transition into 2018, several of the email programs to which I subscribe took the opportunity to send year-in-review campaigns including activity-focused statistics. If done well, this is an opportunity to easily surprise and delight subscribers by helping to illuminate the impact of interactions with the brand. Here are a few of my favorites to help highlight the ways different brands leveraged personalized and… Read more »
Customer Experience. Customer Journey. Big Data. These buzzwords have been rampant in the email industry for several years now. And then 2017 saw the addition of words like A.I., Machine Learning, and Interactivity. These buzzwords clearly demonstrate that email is not only “not dead,” but decidedly thriving. However, what is often less clear is how to implement these tactics and strategies into your own program… Read more »
You don’t need fancy marketing automation software to get into the email marketing segmentation game. Start targeting your audience today with these simple and straightforward segmentation strategies: Demographics – The old stand by. Simply picking up your customer’s age, gender or marital status can be a quick and easy way to tailor imagery and messaging to make your communications more relevant. Site Behavior – Tracking… Read more »
If 2018 shapes up to be anything like 2017, we’re in for a wild ride here at BrightWave. A ride full of unexpected challenges, savvy problem-solving and, surprisingly, a lot of fun, to be more precise. We published quite a few blogs, case studies and event recaps last year. We even put out our first ever content-focused eBook with Movable Ink right before the holiday… Read more »
Are there truly any best practices for email anymore? The answer is yes, but are they the same list of rules from years past? No, the list along with consumers has changed. In the age of automations, animations and ridiculously personalized journeys, the age old email best practices have changed, evolved and in some cases have been flipped on their heads. For example, the standard… Read more »
‘Tis the season for everybody’s 2017 look backs and 2018 predictions! But that’s not all we’ve scoped out for this month’s very merry installment of What’s Up in Email? There are also interactive email building tips and revealing interviews with our BrightWave CEO, Simms Jenkins, to explore. So grab a glass of nog, get comfortable and soak up some email industry news before you head… Read more »
Animated gifs in email aren’t going anywhere soon. They can add an eye-catching and innovative element to even basic templates. Still, we’ve always warned our BrightWave clients to use animation somewhat sparingly. We assumed that too much animation can make a sleek design look “busy” and off-brand pretty darn quick. But you know what they say about assuming… Recently I was having a conversation with a… Read more »
BrightWave helped us develop the strong, consistent, brand-appropriate look and feel that we were missing—and helped us push the boundaries a little bit, too.
