[eBook] 2018 Email Content & Design Guide

Want to get a jump on 2018 email content planning? Want to enhance your emails’ designs with animation, millennial-friendly features and more? Boy, do we have the eBook for you. Enter: The 2018 Email Content and Design Guide.  Creating this content and design tome was a big joint effort. We collaborated with our partner Movable Ink, rounding up our eight best performing blogs on the… Read more »

BrightWaver Rich Wilson Presents a Modern Approach to Campaign Planning

BrightWave’s VP of Customer Experience Rich Wilson is featured this week on Adobe’s CMO.com. Read his article “‘Service As A Software’: A Modern Approach To Campaign Planning” to learn how to evolve your email campaigns to meet increasing customer expectations and adapt to future A.I. capabilities.

What’s Up in Email? October 2017

Between the publication of the Email Agency Buyer’s Guide by our friends over at the Relevancy Group, our frenzied 48 hours at 48in48 and our latest EiQ developments, it’s been a busy fall here at BrightWave. And we’re happy to announce that early bird registration for EiQ 2018 is now open! See what else we’ve been up to this quarter and catch up on the… Read more »

What’s Up in Email? August 2017

Stop doing this in your email campaigns

  School is back in session and the seasons are-a-changing. We’ve gathered the latest and greatest in the email marketing world and compiled them all here for your viewing pleasure. We’re learning more and more about what accessibility means for email and when we shouldn’t follow the herd for email best practices. Dive into the engagement report for brands like Birchbox and Blue Apron, then… Read more »

The Mizuno Glove Experience: A Case Study

What’s arguably one of the most important things you should bring to a Major League Baseball game? A glove, of course! Mizuno is the first to fill the gap for those who might forget (or may not yet own) this game day essential with their Mizuno Glove Experience; a baseball glove rental station in SunTrust Park in Atlanta. We teamed up with our client, Mizuno,… Read more »

Email Industry Snapshot: Data Management, Platform Strategy & Content/Creative Now Top Focus Areas

EiQ 2017 in Atlanta brought forth numerous directors, managers, strategists and more from all around the email marketing world to come and speak to hundreds of interested marketers alike. With so many email influencers in one place, we had to act. We asked attendees to fill out a short survey to highlight some key areas of their email marketing efforts. We asked about their top… Read more »

What’s Up In Email? July 2017

Summer is blazing on and so are we! We’ve gathered up the most interesting things in email marketing this past month and there’s a little something for everyone. Are you sometimes skipping email testing? Have you been thinking (worriedly) about a future as a writer in a video-centered marketing world? Are you curious about what’s been happening to all of those out-of-date travel agencies? We… Read more »

What’s Up In Email? June 2017

In our first summer edition of What’s Up in Email?, we’re dishing up the latest customer journey info, holiday campaign pointers, minimalist design rules and more. If you’ve ever experienced subpar holiday open rates or had a flashy email design fall flat upon delivery, you don’t want to miss the hard-earned wisdom shared in these articles. 1. Does The Journey Really Matter? Spoiler alert: It… Read more »

Saying More with Less in the Inbox

As an email marketing agency, we need consumers to open our emails. And then we need them to want to read them. What’s going to set our clients apart from the other senders in your inbox and the other billion things vying for your attention? According to a recent post over on the Email Monks blog, minimalism is the answer. Drawing from our own experience designing… Read more »

What’s Up in Email? March 2017

Our second-ever issue of What’s Up in Email? has arrived! There won’t be another round-up like this until after our EiQ event has passed us by – meaning, if you get through all these posts now, you should have plenty to talk about during the conference at the end of the month. More details on that (and on how to register) here. In this month’s… Read more »

How I Reduced My Data Formatting Workload by 50%

“Computers were created to do tedious and annoying things” – Me, remembering why I love my job A few weeks ago, I was assigned a data cleansing, standardization and manipulations task for one of our clients, a B2B start-up with a relatively young email program. There were some 16,000 records in the file and they needed all of these normalized and squeaky-clean in order to… Read more »