The Inbox Audit: Pottery Barn Capitalizes on Click Behavior

    Welcome to Episode 1 of the Inbox Audit, a column that does a quick but deep dive into a particular send that has captured our attention. Since we look at a metric ton of email each week at BrightWave, we hope these snapshots are truly inbox standouts. Here’s one from Pottery Barn:   Sender: Pottery Barn Subject Line: Just In – 100s of… Read more »