Sporting goods brand Mizuno tasked BrightWave with creating holiday emails to drive revenue and engagement across its major divisions last year. The creative, highly engaging concept that we came up with was a bit of a game-changer, turning heads both internally and externally. The idea was simple: We identified expert staff members, then allowed them to handpick items for the guide and give a… Read more »
It’s the email marketer’s biggest fear: a campaign with an error that *gasp* gets deployed! While we try to minimize risk through extensive QA, multiple tests and rounds of approval, we’re all human. And there’s no UN-send button. These days, though, many marketers are taking advantage of this painful situation and making lemonade with their lemons. Enter the “Oops” email. While nobody likes having to… Read more »
Every year we put lots of love into our holiday card at BrightWave—creating a greeting that shows off our email chops and also just puts a smile on the faces of clients and email friends alike. Not sure if you checked out this year’s work of kitsch-y genius, but we’ll just say it was no exception. For the email, we went to the next level… Read more »
With so many complex and seemingly unattainable buzz words floating around the email industry right now—Big Data Personas, Multi-Channel Integration, The Internet of Things—approaching goal setting for the new year can be a daunting task. Fear not: There are many simple but impactful resolutions you can make to take your email program to the next level. And we landed on a fail-proof formula to help… Read more »
If we had to write a headline for 2015, it would be this: Email Still Definitely, Totally Not Dead. In fact, it was a fantastic year for our digital channel of choice when you take a good, hard look back. Here are just a few signs that email’s going strong, based on things we wrote about last year. (Whoa, feels good to say last year,… Read more »
Welcome to Episode 1 of the Inbox Audit, a column that does a quick but deep dive into a particular send that has captured our attention. Since we look at a metric ton of email each week at BrightWave, we hope these snapshots are truly inbox standouts. Here’s one from Pottery Barn: Sender: Pottery Barn Subject Line: Just In – 100s of… Read more »
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