BrightWave client Char-Broil has been making cookouts better with their products for over 70 years. Their backyard grilling and smoking innovations become more advanced every year. When they needed to find an email service provider (ESP) just as innovative as their cooking products, they turned to their email agency of record. BrightWave found a provider that could consolidate Char-Broil’s multiple existing data sources and… Read more »
Liveclicker, a BrightWave partner with a focus on email personalization, interviews industry experts on all things email in their “Email Elite” series. From creating brilliant, personalized experiences that skyrocket email ROI to the future of email marketing, it covers all the things us #emailgeeks can’t get enough of. Their latest edition features our VP of Customer Experience Rich Wilson as he discusses topics like… Read more »
As an email marketer, my job is to dress up a brand’s message, get it an invite to the ball and then watch it dance. If you think about it, email is a bit like Cinderella: A little ad covered in muck that just needs a little help from her fairy godmother to get to the ball so she can dance with the prince…. Read more »
Let’s face it– as growth and investment in digital marketing continue to skyrocket, there’s no denying that content really is king. And to boot, the demand for a one-to-one, personalized experience makes it even harder to elevate your content in an efficient way. Sound like a familiar predicament? Trust us, you aren’t the only marketer with this issue by a looong shot. That’s why we… Read more »
Pop quiz: when does the the holiday season start for retailers and other businesses? Maybe some ambitious planners take to the streets before Thanksgiving, but most are lucky to get promotions together by Black Friday, right? According to Experian Marketing Services, 49 percent of marketers planned to launch a holiday campaign before Halloween last year. More and more companies are acknowledging that there is a… Read more »
Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and Stonyfield, shared some campaigns they worked on with Simms Jenkins.
I’m an email marketing strategist at BrightWave Marketing. But I also have another life as a therapist. That’s right, a ‘talk-about-your-problems’ therapist. I’m used to hearing jokes around the office like ‘what does this dream mean, Sweitzer?’ and the like. Rarely do my two worlds meet. But recently I received an email from Amazon that brought the two worlds together and it’s worth highlighting. The… Read more »