Let’s face it– as growth and investment in digital marketing continue to skyrocket, there’s no denying that content really is king. And to boot, the demand for a one-to-one, personalized experience makes it even harder to elevate your content in an efficient way. Sound like a familiar predicament? Trust us, you aren’t the only marketer with this issue by a looong shot. That’s why we… Read more »
Pop quiz: when does the the holiday season start for retailers and other businesses? Maybe some ambitious planners take to the streets before Thanksgiving, but most are lucky to get promotions together by Black Friday, right? According to Experian Marketing Services, 49 percent of marketers planned to launch a holiday campaign before Halloween last year. More and more companies are acknowledging that there is a… Read more »
Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and Stonyfield, shared some campaigns they worked on with Simms Jenkins.
I’m an email marketing strategist at BrightWave Marketing. But I also have another life as a therapist. That’s right, a ‘talk-about-your-problems’ therapist. I’m used to hearing jokes around the office like ‘what does this dream mean, Sweitzer?’ and the like. Rarely do my two worlds meet. But recently I received an email from Amazon that brought the two worlds together and it’s worth highlighting. The… Read more »