Jenkins Gives Insight to Digital Accessibility in Forbes’ 2020 Marketing Trends

2020 is in full swing, and the BrightWave team is diving into all things trending in marketing this year.   In a recent Forbes article — 15 Top Marketing Trends That May Impact 2020 —  CEO Simms Jenkins shares a trend marketers can’t ignore in 2020 — increased accessibility across channels. Get insight on this important topic and other 2020 trends here.

BrightWave Crowns Becca Rowles as its 2019 Quartermaster

The BrightWave annual holiday party is a celebration of our team’s successes, and we had a lot to celebrate this year. We significantly grew our team and offerings by joining forces with Ansira, hosted the best day in email at our third annual EiQ conference, and crowned an exceptional BrightWaver — Becca Rowles — as our newest Quartermaster.  You may ask, “What is a Quartermaster?” Simply put, the… Read more »

Email Spotlight 2019 Was One for the Books (and so Are These 9 Recap Photos)

Whether we’re hosting our annual EiQ conference or on the road with Edge of the Inbox, we love bringing the email community together here at BrightWave. The secret sauce for our events is mixing educational content with a fun attendee experience, and that’s just what we did last week at Email Spotlight.  This fast-paced event brought over 20 vendors and hundreds of digital practitioners to… Read more »

CEO Simms Jenkins Gives Insight to Financial Marketing Email Strategies

BrightWave’s best-in-class finance email services mean fresh inbox strategies for even the most tightly regulated spaces. Check out ”New Email Habits & Trends Demand Fresh Financial Marketing Strategies” for CEO Simms Jenkins’ insights to meeting financial customer expectations and innovating the inbox.

Email Spotlight Brings Together the Industry’s Best and Brightest

As engagement reaches an all-time high, there is no doubt that email is the most cost effective and lucrative marketing channel.  Join us and 23 leading email vendors as we discuss the power of email and its diverse ecosystem during our annual Email Spotlight on November 6, 5-8 pm. This informative and engaging event will leave you equipped to maximize your customers’ engagement with your… Read more »

A Look Back at Our First Edge of the Inbox Event

Four years ago, BrightWave changed the industry’s event landscape by creating EiQ. Since then, we have hosted hundreds of digital marketers and given them a truly unique attendee experience at our Atlanta-based email conference.  EiQ has been so successful that we decided to create a new event — Edge of the Inbox — so attendees across the country could get a taste of the best… Read more »

“The Reinvention Of Modern Email Marketing” Forbes Article

BrightWave Founder and CEO Simms Jenkins has authored two definitive email marketing books. Fast forward a few years later and he has written the latest chapter on the reinvention of our beloved channel in his Forbes article, “The Reinvention Of Modern Email Marketing.”

BrightWave Announces 2020 EiQ & Edge of the Inbox Series

Industry Leading Email Agency Builds on Thought Leadership Efforts. Events Set For October 23, 2019 in Dallas and April 30, 2020 in Atlanta. BrightWave, an Ansira company, today announced details for the email industry’s breakthrough event, EiQ: The intelligent email gathering. On April 30, 2020 in Atlanta, GA, marketing innovators and professionals will come together at EiQ to focus on trends and lessons related to… Read more »

BrightWave Leads the Industry with Best-in-Class Email Services for Insurance & Finance

Here at BrightWave, providing best-in-class email services for our clients is the heartbeat of our agency. And when it comes to the finance and insurance sector, our expertise and experience is unmatched.  BrightWave has managed email programs for leading brands from Aflac and New York Life to Credit Karma and SoFi. We’ve also provided strategies and creative that help our clients get personal in a… Read more »

BrightWave Achieves SOC 2 Type II Certification

BrightWave affirms agency-wide commitment to confidentiality & security through completing SOC 2 Type II audit BrightWave, an Ansira company, announced today that it has successfully achieved its Service Organization Control (SOC) 2 Type II certification, further enhancing BrightWave’s robust finance & insurance services practice. The agency is already a best-in-class email services partner for clients with a higher need for security such as Aflac, Credit… Read more »

Multiple BrightWave Campaigns Recognized by Communicator Awards

The BrightWave team is thrilled to announce our recent achievement as a winner of the 25th annual Communicator Awards. Our campaigns for Char-Broil’s 70th anniversary and SiteOne’s website launch received awards of distinction in the email marketing category. The Communicator Awards program is judged and managed by the Academy of Interactive and Visual Arts, a 600+ member organization of leading visual art professionals. The panel… Read more »

BrightWave Adds Mike Weaver to Further Strengthen its Industry-Leading Performance and Innovation

The Leading Email and eCRM Agency Appoints Former Coca-Cola Executive in Key New Role of SVP, Performance & Innovation BrightWave, an Ansira company, today announced the appointment of Mike Weaver as Senior Vice President, Performance & Innovation, a newly created position. He will lead customer experience at BrightWave, managing the strategy, creative and technology functions. BrightWave has been recognized for its best in class capabilities… Read more »

BrightWave Recognized for Three Horizon Interactive Award Wins

The last month has been packed full of exciting milestones here at BrightWave. In mid-March, we hosted 400+ digital marketers at our third annual email conference, EiQ. Just a few weeks later, we grew our team to over 900 by joining the Ansira family. Now, we’re celebrating our work receiving several Horizon Interactive Award wins. In its 17th year of competition, the Horizon Interactive Awards… Read more »

Ansira Acquires eCRM Powerhouse BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. (“Ansira”), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, today announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM… Read more »

AMP for Email is Here!

This is not a drill – a truly interactive 1:1 experience IN the inbox is now a very real possibility. First announced in early 2018, Google officially rolled out AMP for email this week on March 26th.   So, what is AMP? Quite literally, it’s Accelerated Mobile Pages which, according to Wikipedia “…is an open-source publishing technology designed to improve the performance of web content… Read more »

EiQ: The Intelligent Email Gathering Awards The Whiz and The Maverick to Industry Stars McDaniel and Warner

Industry’s Leading Conference Crowns Major League Baseball’s Brooke McDaniel and Belk’s Ana Warner   BrightWave, the leading email marketing and eCRM agency, announced the 2nd annual winners of its awards, “The Maverick” and “The Whiz.” Ana Warner, Director, Digital Marketing – Customer Retention of Belk was selected for The Maverick. Brooke McDaniel, Associate Manager, Email Marketing at Major League Baseball was chosen as The Whiz…. Read more »

What Marketers Should Know About the Recent CAN-SPAM Rule Review

The Federal Trade Commission announced that it has completed its first review of the CAN-SPAM Rule, which establishes requirements for commercial email messages and gives recipients the right to opt out of receiving them. The Commission voted to keep the Rule with no changes. As a reminder, the Rule requires that a commercial email: contain accurate header and subject lines, identify itself as an advertisement… Read more »

The Rising Tide: Get to Know BrightWave Partner 250ok

Just before fall, we launched our partner series, The Rising Tide, which features our many amazing tech partners and their capabilities. This month, we’re focusing in on the topic of deliverability with our partner 250ok. 250ok is a premier email analytics and deliverability platform. Their products offer deep insight into performance, overall sending reputation and DMARC compliance. Recently, we spoke with 250ok’s Director of Product… Read more »