BrightWave Adds Mike Weaver to Further Strengthen its Industry-Leading Performance and Innovation

The Leading Email and eCRM Agency Appoints Former Coca-Cola Executive in Key New Role of SVP, Performance & Innovation BrightWave, an Ansira company, today announced the appointment of Mike Weaver as Senior Vice President, Performance & Innovation, a newly created position. He will lead customer experience at BrightWave, managing the strategy, creative and technology functions. BrightWave has been recognized for its best in class capabilities… Read more »

BrightWave Recognized for Three Horizon Interactive Award Wins

The last month has been packed full of exciting milestones here at BrightWave. In mid-March, we hosted 400+ digital marketers at our third annual email conference, EiQ. Just a few weeks later, we grew our team to over 900 by joining the Ansira family. Now, we’re celebrating our work receiving several Horizon Interactive Award wins. In its 17th year of competition, the Horizon Interactive Awards… Read more »

Ansira Acquires eCRM Powerhouse BrightWave to Strengthen Customer Experience Management

Ansira Partners Inc. (“Ansira”), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, today announced the acquisition of BrightWave, a leading email and eCRM company in the United States. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave has an unmatched collection of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM… Read more »

AMP for Email is Here!

This is not a drill – a truly interactive 1:1 experience IN the inbox is now a very real possibility. First announced in early 2018, Google officially rolled out AMP for email this week on March 26th.   So, what is AMP? Quite literally, it’s Accelerated Mobile Pages which, according to Wikipedia “…is an open-source publishing technology designed to improve the performance of web content… Read more »

EiQ: The Intelligent Email Gathering Awards The Whiz and The Maverick to Industry Stars McDaniel and Warner

Industry’s Leading Conference Crowns Major League Baseball’s Brooke McDaniel and Belk’s Ana Warner   BrightWave, the leading email marketing and eCRM agency, announced the 2nd annual winners of its awards, “The Maverick” and “The Whiz.” Ana Warner, Director, Digital Marketing – Customer Retention of Belk was selected for The Maverick. Brooke McDaniel, Associate Manager, Email Marketing at Major League Baseball was chosen as The Whiz…. Read more »

What Marketers Should Know About the Recent CAN-SPAM Rule Review

The Federal Trade Commission announced that it has completed its first review of the CAN-SPAM Rule, which establishes requirements for commercial email messages and gives recipients the right to opt out of receiving them. The Commission voted to keep the Rule with no changes. As a reminder, the Rule requires that a commercial email: contain accurate header and subject lines, identify itself as an advertisement… Read more »

The Rising Tide: Get to Know BrightWave Partner 250ok

Just before fall, we launched our partner series, The Rising Tide, which features our many amazing tech partners and their capabilities. This month, we’re focusing in on the topic of deliverability with our partner 250ok. 250ok is a premier email analytics and deliverability platform. Their products offer deep insight into performance, overall sending reputation and DMARC compliance. Recently, we spoke with 250ok’s Director of Product… Read more »

BrightWave Named Winner of Three 2018 Marketer Quarterly Marketing Awards

The Leading Email & eCRM Agency Continues to be Recognized as Elite Industry Leader The 2018 Marketer Quarterly Marketing Awards, an awards program created by the renowned industry analyst group The Relevancy Group, have recognized BrightWave, the leading email and eCRM agency, as the winner of three major award categories: Best Loyalty Member Email/Offer – Restaurant, Best Offer – Retail, and Best Welcome Email/Email Series… Read more »

RSVP to Hear Creative Director Laura Sullivan Present at Movable Ink’s Email Transformation Tour

The Movable Ink Email Transformation Tour is hitting 22 cities this year and, on October 25, they’ll be setting up in our hometown of Atlanta for an evening of CX-enhancing presentations and advice. During the Atlanta stop, there will be two featured speakers: Charma Parker from the Atlanta Hawks and our own Vice President, Creative Director Laura Sullivan. During her half of this short but… Read more »

BrightWave Increases Industry Awareness & Raises Bar for Community Building with Email Spotlight

  Next Wednesday, BrightWave’s Email Spotlight event will bring together digital leaders and practitioners to showcase the thriving and diverse email ecosystem. The agency will host this free event at its Buckhead headquarters on October 10, 2018 from 5-8pm. Specifically, Email Spotlight will give attendees the opportunity to learn about the latest creative and tech innovations in email as 15 leading email vendors differentiate their… Read more »

Q&A with Simms Jenkins, 2018 Small Business Person of the Year Finalist

  The following article was published in the Atlanta Business Chronicle. You can read the original article here. “Q&A with Simms Jenkins, 2018 Small Business Person of the Year Finalist”   Atlanta Business Chronicle has named our finalists for the 2018 Small Business Person of the Year Awards. The winners are scheduled to be announced at an awards event Sept. 20 at the Atlanta Botanical Garden…. Read more »

CEO Simms Jenkins to Speak at ReMix: The Denison Entrepreneurship Summit

This week, CEO Simms Jenkins is headed to his alma mater, Denison University, to speak at its inaugural ReMix: The Denison Entrepreneurship Summit. The event will connect enterprising alumni with Denison University’s newest generation of entrepreneurs to help them learn, grow and achieve greatness. A finalist for the “2018 Small Business Person of the Year, Experienced Entrepreneur” award, Jenkins will bring nearly two decades of… Read more »

CEO Simms Jenkins Selected as a Small Business Person of the Year Finalist

  The Atlanta Business Chronicle has named BrightWave CEO Simms Jenkins as a finalist for the 2018 Small Business Person of the Year Awards. In total, the publication chose 20 business owners in seven different categories ranging from early stage entrepreneurs to experienced experts. Jenkins will be honored in the Experienced Entrepreneur category, specifically. Finalists for Small Business Person of the Year must demonstrate exceptional… Read more »

BrightWave Hits Key Milestones, Is Named One of Atlanta’s Best Places to Work

  Leading Email & eCRM Agency Recognized Among Elite Workplaces by The Atlanta Business Chronicle Among Other Recent Wins BrightWave, the leading email and eCRM agency, was recognized as one of “The Best Places to Work” in Atlanta by the Atlanta Business Chronicle. The highly coveted award was announced September 6 at a gala highlighting the top 100 companies in Atlanta. BrightWave was named a… Read more »

BrightWave Announces 2019’s EiQ: The intelligent email gathering

  BrightWave, the leading email and eCRM agency and EiQ host, officially announced the date of EiQ 2019 today. On March 14, 2019 in Atlanta, GA, marketing innovators and professionals will come together to celebrate the power of permission and performance at the 3rd annual email event. Registration is now open. In the past two EiQ events, BrightWave has brought together over 700 attendees and… Read more »

BrightWave Teams Up with 48in48 as an Email Marketing Partner

  The Leading Email and eCRM agency will bring email expertise and support to national initiative BrightWave, the leading email and eCRM agency, today announced that it will be expanding its partnership with the non-profit 48in48. The Atlanta-based company will provide its award-winning services to help further 48in48’s mission to build websites, emails and digital materials for non-profits. Since 2015, 48in48 has worked to bring… Read more »

BrightWave Launches New Partner Series

BrightWave and its partners are part of an unprecedented movement where technology, channels and customer relationships converge. In turn, BrightWave recently launched a new monthly series, The Rising Tide. For an audience of BrightWave employees, The Rising Tide allows its partners to highlight those platforms and people that are part of the industry’s massive wave of data-driven relationship building tools. The series kicked off last week… Read more »