BrightWave Launches New Partner Series

BrightWave and its partners are part of an unprecedented movement where technology, channels and customer relationships converge. In turn, BrightWave recently launched a new monthly series, The Rising Tide. For an audience of BrightWave employees, The Rising Tide allows its partners to highlight those platforms and people that are part of the industry’s massive wave of data-driven relationship building tools. The series kicked off last week… Read more »

BrightWave Wins 2018 Pacesetter Award

  Since 1995, the Atlanta Business Chronicle has been recognizing the finest and fastest growing Atlanta companies with their annual Pacesetter Awards. According to their website, “Only the fastest-growing private companies earn the powerful Pacesetter designation and the invaluable attention that goes with it.” We’re thrilled to announce BrightWave ranked 11th in the Pacesetter’s Marketing/Marketing Automation category. We also ranked 87th overall among this year’s… Read more »

EiQ: The intelligent email gathering Presents New Awards to Industry Leaders Weisfeld and Maddock

Leading Email Industry Event Selects Darden Brand’s Carly Maddock and Pinterest’s Seth Weisfeld for The Whiz and The Maverick BrightWave, the leading email marketing and eCRM agency, announced the inaugural winners of its new awards, “The Maverick” and “The Whiz” during their annual EiQ conference on April 19, 2018. Seth Weisfeld, Product Manager, Growth Traffic of Pinterest was selected for The Maverick. Carly Maddock, Associate… Read more »

BrightWave Awarded One of Email Experience Council’s Top Honors

Leading Email & eCRM Agency Wins Best Subscriber Acquisition, Reactivation or Integration Program from Email Industry Trade Group BrightWave, the leading email marketing and eCRM agency, today announced that it has been named the winner in one of the four major categories in the annual Email Experience Council Email Program Awards. The award is for Best Subscriber Acquisition, Reactivation or Integration Program and cited for… Read more »

What’s Up in Email? March 2018

EiQ is a few short weeks away, Google AMP for Email continues to rock email nerds’ collective world and the GDPR enforcement date is looming in the not-so-distant future. In short, the email world has a lot to prepare for this spring. And we’ve got some very informative links that could help get those preparations started. EiQ Awards Finalists Announced If you’re a BrightWave blog… Read more »

And the EiQ Awards Finalists are….

  After receiving dozens of nominations for our inaugural EiQ awards, we’re excited to announce the finalists for ‘The Whiz’ and ‘The Maverick.’ Read on to learn more about these email rockstars and why they’re the best at what they do. Also, don’t miss our mini awards show where we’ll announce the winners during the best day in email on April 19th.   The Maverick This… Read more »

BrightWave CEO + CCO Interviewed on CEO Exclusive Radio

  From our CEO’s recent appearance in Forbes to our webinar with Movable Ink, March has been quite a busy month here at BrightWave. To add to the list, our team joined the CEO Exclusive Radio show with Soyini Coke. The podcast, which provides valuable business insights straight from the mouths of top executives, recently put the spotlight on our CEO Simms Jenkins and Chief Client… Read more »

EiQ Speaker Spotlight: Lisa Beckham of Coca-Cola

  Ferrari, Shinesty, Coca-Cola, Citi and Pinterest. You’ve probably never seen these brands grouped together in the same sentence. But they have more in common than just innovative, leading brands we all love: their top-notch digital and email marketers will take the stage at EiQ. On April 19th, 30+ speakers from a unique list of platinum brands will drop some serious knowledge throughout our nine… Read more »

BrightWave’s Raj Choudhury Selected As Atlanta Marketer of the Year

Leading Email Agency President Gets Top Award from American Marketing Association BrightWave, the leading email and eCRM agency, today announced that its President, Raj Choudhury, has been named the Marketer of the Year by the Atlanta Chapter of the American Marketing Association (AMA). He will be presented this prestigious honor at the AMY Awards in Atlanta this evening at its annual awards gala where the… Read more »

Google AMP for Email: A Creative & Strategic Primer for Email Marketers

Google’s recent announcement to integrate AMP into the email channel created a ton of buzz in the industry. Last month, its inbox capabilities were showcased at AMP Conf 2018 by experts including Seth Weisfeld of Pinterest. Since this news could mean a potential sea of change to the industry, Seth and the BrightWave team will dive into AMP during the ‘#Trending: Edge of the Inbox’ session… Read more »

Alex Membrillo Talks Entrepreneurship with President Raj Choudhury

  About three years ago, BrightWave President Raj Choudhury was a panelist for a marketing session at Georgia State. So was Cardinal CEO Alex Membrillo, and the two decided to grab a drink after the event. Alex told Raj, a seasoned entrepreneur, about his new agency, and Raj naturally started advising Alex on how to take his company to the next level. Before they knew… Read more »

BrightWave Celebrates 15 Years of Business

  Happy 15th birthday to us! That’s right–we’ve been the email agency of choice for the world’s leading brands for 15 years. We couldn’t be more excited or proud of what we’ve accomplished in that time, so we’re sharing 15 of our favorite BrightWave facts to celebrate this huge milestone. BrightWave was nautical way before it was cool. Once our CEO Simms Jenkins decided on… Read more »

EiQ Speaker Spotlight: David Sierk of Google

  Yesterday, we dropped some huge EiQ news: the initial speaker lineup is hot off the press and contains 15+ email experts from some of the biggest and best brands. And it doesn’t stop here– this impressive list of speakers from top companies like Chick-fil-A, Google and Char-Broil will only get longer as we approach the best day in email. To commence the speaker portion… Read more »

Char-Broil Selects BrightWave as Email Agency of Record

  Leading email marketing agency continues growth and momentum as email agency of choice for the world’s leading brands.   Char-Broil, a division of W.C. Bradley Company based in Columbus, GA and one of the most recognized and respected outdoor cooking brands in the world, has named BrightWave as its email marketing agency of record. BrightWave was chosen for its deep expertise in email and… Read more »

EiQ Sponsor Spotlight: Dee Anna McPherson of Movable Ink

With EiQ just 11 short weeks away, we’re off to the races with planning the best day in email of 2018. One of our favorite parts is picking the brains of some of the industry’s best and brightest for our EiQ speaker and sponsor spotlight series. We put the initial spotlight on Movable Ink’s Senior Vice President of Marketing Dee Anna McPherson who has an… Read more »

[Case Study] Progressive Profiling with Cox Media Group

Making smart emails even better is what we’re all about here at BrightWave and our latest case study features a project where we got to do just that. BrightWave client Cox Media Group produces several local newspapers across the country. They print and deliver a new paper every day in seven different cities in the Southeast and beyond. In order to convert traditional paper lovers… Read more »

Content Innovation on Display at Movable Ink’s Email Transformation Tour

This year, BrightWave partner Movable Ink sent their email rock stars on a world tour: The Email Transformation Tour. The 12-city tour, consisting of presentations, panels and more than a few happy hours, commenced in London back in January and ended right here in Atlanta last week. If there was ever any doubt of Movable Ink’s status as an international force of email content enhancement… Read more »

Missed Opportunities: iPhone X Welcome Campaign

Following the highly anticipated launch of the iPhone X, Apple deployed an email to customers who purchased the device.  The purpose of the campaign was to educate customers about the features, benefits and overall evolution of technology supporting the new iPhone.  The email included approximately 13 sections of content, some containing multiple static images.  Due to the nature of the targeted messaging (and the highly… Read more »