What Marketers Should Know About the Recent CAN-SPAM Rule Review

The Federal Trade Commission announced that it has completed its first review of the CAN-SPAM Rule, which establishes requirements for commercial email messages and gives recipients the right to opt out of receiving them. The Commission voted to keep the Rule with no changes. As a reminder, the Rule requires that a commercial email: contain accurate header and subject lines, identify itself as an advertisement… Read more »

The Rising Tide: Get to Know BrightWave Partner 250ok

Just before fall, we launched our partner series, The Rising Tide, which features our many amazing tech partners and their capabilities. This month, we’re focusing in on the topic of deliverability with our partner 250ok. 250ok is a premier email analytics and deliverability platform. Their products offer deep insight into performance, overall sending reputation and DMARC compliance. Recently, we spoke with 250ok’s Director of Product… Read more »

BrightWave Named Winner of Three 2018 Marketer Quarterly Marketing Awards

The Leading Email & eCRM Agency Continues to be Recognized as Elite Industry Leader The 2018 Marketer Quarterly Marketing Awards, an awards program created by the renowned industry analyst group The Relevancy Group, have recognized BrightWave, the leading email and eCRM agency, as the winner of three major award categories: Best Loyalty Member Email/Offer – Restaurant, Best Offer – Retail, and Best Welcome Email/Email Series… Read more »

RSVP to Hear Creative Director Laura Sullivan Present at Movable Ink’s Email Transformation Tour

The Movable Ink Email Transformation Tour is hitting 22 cities this year and, on October 25, they’ll be setting up in our hometown of Atlanta for an evening of CX-enhancing presentations and advice. During the Atlanta stop, there will be two featured speakers: Charma Parker from the Atlanta Hawks and our own Vice President, Creative Director Laura Sullivan. During her half of this short but… Read more »

BrightWave Increases Industry Awareness & Raises Bar for Community Building with Email Spotlight

  Next Wednesday, BrightWave’s Email Spotlight event will bring together digital leaders and practitioners to showcase the thriving and diverse email ecosystem. The agency will host this free event at its Buckhead headquarters on October 10, 2018 from 5-8pm. Specifically, Email Spotlight will give attendees the opportunity to learn about the latest creative and tech innovations in email as 15 leading email vendors differentiate their… Read more »

Q&A with Simms Jenkins, 2018 Small Business Person of the Year Finalist

  The following article was published in the Atlanta Business Chronicle. You can read the original article here. “Q&A with Simms Jenkins, 2018 Small Business Person of the Year Finalist”   Atlanta Business Chronicle has named our finalists for the 2018 Small Business Person of the Year Awards. The winners are scheduled to be announced at an awards event Sept. 20 at the Atlanta Botanical Garden…. Read more »

CEO Simms Jenkins to Speak at ReMix: The Denison Entrepreneurship Summit

This week, CEO Simms Jenkins is headed to his alma mater, Denison University, to speak at its inaugural ReMix: The Denison Entrepreneurship Summit. The event will connect enterprising alumni with Denison University’s newest generation of entrepreneurs to help them learn, grow and achieve greatness. A finalist for the “2018 Small Business Person of the Year, Experienced Entrepreneur” award, Jenkins will bring nearly two decades of… Read more »

CEO Simms Jenkins Selected as a Small Business Person of the Year Finalist

  The Atlanta Business Chronicle has named BrightWave CEO Simms Jenkins as a finalist for the 2018 Small Business Person of the Year Awards. In total, the publication chose 20 business owners in seven different categories ranging from early stage entrepreneurs to experienced experts. Jenkins will be honored in the Experienced Entrepreneur category, specifically. Finalists for Small Business Person of the Year must demonstrate exceptional… Read more »

BrightWave Hits Key Milestones, Is Named One of Atlanta’s Best Places to Work

  Leading Email & eCRM Agency Recognized Among Elite Workplaces by The Atlanta Business Chronicle Among Other Recent Wins BrightWave, the leading email and eCRM agency, was recognized as one of “The Best Places to Work” in Atlanta by the Atlanta Business Chronicle. The highly coveted award was announced September 6 at a gala highlighting the top 100 companies in Atlanta. BrightWave was named a… Read more »

BrightWave Announces 2019’s EiQ: The intelligent email gathering

  BrightWave, the leading email and eCRM agency and EiQ host, officially announced the date of EiQ 2019 today. On March 14, 2019 in Atlanta, GA, marketing innovators and professionals will come together to celebrate the power of permission and performance at the 3rd annual email event. Registration is now open. In the past two EiQ events, BrightWave has brought together over 700 attendees and… Read more »

BrightWave Teams Up with 48in48 as an Email Marketing Partner

  The Leading Email and eCRM agency will bring email expertise and support to national initiative BrightWave, the leading email and eCRM agency, today announced that it will be expanding its partnership with the non-profit 48in48. The Atlanta-based company will provide its award-winning services to help further 48in48’s mission to build websites, emails and digital materials for non-profits. Since 2015, 48in48 has worked to bring… Read more »

BrightWave Launches New Partner Series

BrightWave and its partners are part of an unprecedented movement where technology, channels and customer relationships converge. In turn, BrightWave recently launched a new monthly series, The Rising Tide. For an audience of BrightWave employees, The Rising Tide allows its partners to highlight those platforms and people that are part of the industry’s massive wave of data-driven relationship building tools. The series kicked off last week… Read more »

BrightWave Wins 2018 Pacesetter Award

  Since 1995, the Atlanta Business Chronicle has been recognizing the finest and fastest growing Atlanta companies with their annual Pacesetter Awards. According to their website, “Only the fastest-growing private companies earn the powerful Pacesetter designation and the invaluable attention that goes with it.” We’re thrilled to announce BrightWave ranked 11th in the Pacesetter’s Marketing/Marketing Automation category. We also ranked 87th overall among this year’s… Read more »

EiQ: The intelligent email gathering Presents New Awards to Industry Leaders Weisfeld and Maddock

Leading Email Industry Event Selects Darden Brand’s Carly Maddock and Pinterest’s Seth Weisfeld for The Whiz and The Maverick BrightWave, the leading email marketing and eCRM agency, announced the inaugural winners of its new awards, “The Maverick” and “The Whiz” during their annual EiQ conference on April 19, 2018. Seth Weisfeld, Product Manager, Growth Traffic of Pinterest was selected for The Maverick. Carly Maddock, Associate… Read more »

BrightWave Awarded One of Email Experience Council’s Top Honors

Leading Email & eCRM Agency Wins Best Subscriber Acquisition, Reactivation or Integration Program from Email Industry Trade Group BrightWave, the leading email marketing and eCRM agency, today announced that it has been named the winner in one of the four major categories in the annual Email Experience Council Email Program Awards. The award is for Best Subscriber Acquisition, Reactivation or Integration Program and cited for… Read more »

What’s Up in Email? March 2018

EiQ is a few short weeks away, Google AMP for Email continues to rock email nerds’ collective world and the GDPR enforcement date is looming in the not-so-distant future. In short, the email world has a lot to prepare for this spring. And we’ve got some very informative links that could help get those preparations started. EiQ Awards Finalists Announced If you’re a BrightWave blog… Read more »

And the EiQ Awards Finalists are….

  After receiving dozens of nominations for our inaugural EiQ awards, we’re excited to announce the finalists for ‘The Whiz’ and ‘The Maverick.’ Read on to learn more about these email rockstars and why they’re the best at what they do. Also, don’t miss our mini awards show where we’ll announce the winners during the best day in email on April 19th.   The Maverick This… Read more »

BrightWave CEO + CCO Interviewed on CEO Exclusive Radio

  From our CEO’s recent appearance in Forbes to our webinar with Movable Ink, March has been quite a busy month here at BrightWave. To add to the list, our team joined the CEO Exclusive Radio show with Soyini Coke. The podcast, which provides valuable business insights straight from the mouths of top executives, recently put the spotlight on our CEO Simms Jenkins and Chief Client… Read more »