This year, BrightWave partner Movable Ink sent their email rock stars on a world tour: The Email Transformation Tour. The 12-city tour, consisting of presentations, panels and more than a few happy hours, commenced in London back in January and ended right here in Atlanta last week. If there was ever any doubt of Movable Ink’s status as an international force of email content enhancement… Read more »
Following the highly anticipated launch of the iPhone X, Apple deployed an email to customers who purchased the device. The purpose of the campaign was to educate customers about the features, benefits and overall evolution of technology supporting the new iPhone. The email included approximately 13 sections of content, some containing multiple static images. Due to the nature of the targeted messaging (and the highly… Read more »
On November 9th, over 250 email geeks gathered in NYC for the 5th annual Inbox Awesome event. This one-day, boutique-style conference certainly delivered on their promise to provide insightful information on the future of email, messaging and productivity. The audience learned about 10 cutting-edge topics from 35 industry leaders, including BrightWave’s Vice President, Creative Director Laura Sullivan. She kicked off the ‘Inbox Interactive’ session with… Read more »
Sometimes, the best way to take a deeper dive into email marketing topics is to talk them out one on one. In these new interviews with CEO Simms Jenkins, you’ll find out how we’re implementing incremental innovation in an email agency, what the future of email looks like from a tech marketer’s perspective and much, much more. Adestra Email Summit LA While we’re always willing… Read more »
With an epic office potluck, a quick break for Thanksgiving and a flurry of holiday campaign planning, November truly flew by here at BrightWave. Still, we made time to round up our favorite email articles of the month for you, our faithful What’s Up in Email? audience! Read on to find out about the growing importance of email brand guidelines, peruse a Movable Ink case… Read more »
Whether you’re on the West or East Coast, you can catch BrightWave and other email pros presenting at two upcoming events: Adestra Email Summit LA and Movable Ink’s Email Transformation Tour. Adestra Email Summit LA WHEN: November 29, 2017 WHERE: Santa Monica, CA First up is the Adestra Email Summit LA, this Wednesday, November 29 in Santa Monica, CA, where marketers can discover new ways to improve… Read more »
Sullivan, Middleton and Tuttle Elevated As Agency Continues to Grow & Innovate BrightWave, the leading email marketing and eCRM agency and ranked #1 for Client Satisfaction and Platform Expertise in the 2017 Email Agency Buyer’s Guide by The Relevancy Group, today announced the promotion of three employees to key leadership roles. These promotions will position BrightWave for continued growth and allow the firm to deliver… Read more »
Former EiQ attendees, EiQ attendees-to-be and any other email marketers wanting to up their game before the end of year—you don’t want to miss this. Inbox Awesome, happening on November 9 in NYC, definitely qualifies as a brother from another mother to EiQ. In fact, three former EiQ speakers will reprise their speaker role at this leading email and messaging conference: Tara Clark from Zillow… Read more »
The latest article from Forbes Agency Council, a group of leading media strategists, creatives and executives, features 15 tips for crafting a holiday marketing plan that really works and rounding off the list at #15 is an insightful email tip from BrightWave CEO Simms Jenkins. Check out his contribution and a load of other helpful hints for the holiday season in the article, “15 Things To Keep In… Read more »
BrightWave, North America’s leading email marketing agency, today announced the appointment of Tunde Noibi as Senior Director, Platform Technology, a newly created position. He will lead BrightWave’s Technology Team and work closely with its top tier client list in fully leveraging existing and new technology, including but not limited to their marketing clouds. Noibi is no stranger to client success in complex and fast-moving technology… Read more »
A growing company is a great problem to have. More clients means a bigger bottom line, but it also means more employees. Are you prepared to handle your internal team effectively? Do you know when you need to hire a human resources professional? What about a president? Simms explains when he filled these two positions and why. Check out Jason Swenk’s full blog post here.
When kick-butt strategy, modern creativity, and flawless teamwork all come together for an amazing end of year campaign, we are proud of our team. When all these elements combine to boost us into award-winning status, “beaming” doesn’t begin to cover it. For over two decades, the Communicator Awards, sanctioned and judged by the Academy of Interactive & Visual Arts, has been recognizing innovative ideas and… Read more »
Last month, we may have slacked off and forgotten to put together our monthly email industry round-up. But we’re chalking that up to the recovery time we required after the epicness that was EiQ! This month, we are back with a vengeance, and lots of exciting email-y news. In this installment, you’ll find a short how-we’ve-been-doing article recapping our busy first quarter, an AdWeek piece… Read more »
BrightWave, North America’s leading email marketing agency, continued to demonstrate its innovative leadership in the email and eCRM services industry with the addition of marquee new clients and thought leadership efforts that continue to separate the growing agency from its peers. Company Growth BrightWave’s new business wins in Q4, 2016 and 2017 have been substantial. New business in 2017 year to date is up over… Read more »
Around this time last Thursday, we were probably settling in for another eye-opening, mind-blowing EiQ session. There are dozens of little details from that day we won’t be forgetting anytime soon like those tasty custom chocolates on our signature EiQ cupcakes or that particularly interesting Patagonia campaign example. These 10 things, however, are far from little. Here are our top 10 favorite lessons from EiQ’s… Read more »
How should we describe Kristin Bond? In a nutshell: Long-time email nerd (est. 2008!), Women of Email co-founder, occasionally snarky marketing blogger, all-around boss. Kristin manages email marketing at Girl Scouts of the USA (maybe we can convince her to bring us some Thin Mints at EiQ?) and has sent millions of emails over the years for brands including Warby Parker, Gerson Lehrman Group and… Read more »
EiQ, the intelligent email gathering, is our newest brainchild and rapidly approaching liftoff. On March 30, in Atlanta, quite possibly the email capital of the world (more on that later), we will bring the digital marketing community together to celebrate the power of email and discuss which major trends are propelling the channel towards further greatness. There will be no talks about whether or not… Read more »
BrightWave, North America’s leading email marketing agency, and Bluecore, the leading Real-Time Interaction Management platform for Commerce, announced a partnership agreement to deliver fully integrated products and services to retail marketing organizations. BrightWave helps clients take their email programs to the next level and maximize return on investment, and will leverage Bluecore’s platform to better use customer data in the most meaningful and efficient way… Read more »
BrightWave, North America’s leading email marketing agency, and GlobalPath Translations, a full service foreign language translation company, announced a partnership agreement to deliver additional services to each other’s client rosters and increase capabilities as both companies continue to grow. GlobalPath Translations will help BrightWave expand its full-service campaign offerings to a bigger global scale, including the ability to translate client content into any major language,… Read more »
On March 30, 2017 in Atlanta, GA, marketing innovators and professionals will come together to celebrate the power of permission and performance at the email event EiQ, BrightWave officially announced today. With this event, called “the intelligent email gathering,” BrightWave will showcase its best-in-class thought leadership efforts while also bringing the email industry together for an unprecedented conference experience. The one-day event will also have… Read more »
BrightWave has exceeded my expectations in every way, delivering completely on every reason we said, ‘Yes.’ They’re the most buttoned-up partner we have—and I think they’re going to be key in helping our other digital partners raise their game, too.
