EiQ Speaker Spotlight: David Sierk of Google

  Yesterday, we dropped some huge EiQ news: the initial speaker lineup is hot off the press and contains 15+ email experts from some of the biggest and best brands. And it doesn’t stop here– this impressive list of speakers from top companies like Chick-fil-A, Google and Char-Broil will only get longer as we approach the best day in email. To commence the speaker portion… Read more »

Char-Broil Selects BrightWave as Email Agency of Record

  Leading email marketing agency continues growth and momentum as email agency of choice for the world’s leading brands.   Char-Broil, a division of W.C. Bradley Company based in Columbus, GA and one of the most recognized and respected outdoor cooking brands in the world, has named BrightWave as its email marketing agency of record. BrightWave was chosen for its deep expertise in email and… Read more »

EiQ Sponsor Spotlight: Dee Anna McPherson of Movable Ink

With EiQ just 11 short weeks away, we’re off to the races with planning the best day in email of 2018. One of our favorite parts is picking the brains of some of the industry’s best and brightest for our EiQ speaker and sponsor spotlight series. We put the initial spotlight on Movable Ink’s Senior Vice President of Marketing Dee Anna McPherson who has an… Read more »

[Case Study] Progressive Profiling with Cox Media Group

Making smart emails even better is what we’re all about here at BrightWave and our latest case study features a project where we got to do just that. BrightWave client Cox Media Group produces several local newspapers across the country. They print and deliver a new paper every day in seven different cities in the Southeast and beyond. In order to convert traditional paper lovers… Read more »

Content Innovation on Display at Movable Ink’s Email Transformation Tour

This year, BrightWave partner Movable Ink sent their email rock stars on a world tour: The Email Transformation Tour. The 12-city tour, consisting of presentations, panels and more than a few happy hours, commenced in London back in January and ended right here in Atlanta last week. If there was ever any doubt of Movable Ink’s status as an international force of email content enhancement… Read more »

Missed Opportunities: iPhone X Welcome Campaign

Following the highly anticipated launch of the iPhone X, Apple deployed an email to customers who purchased the device.  The purpose of the campaign was to educate customers about the features, benefits and overall evolution of technology supporting the new iPhone.  The email included approximately 13 sections of content, some containing multiple static images.  Due to the nature of the targeted messaging (and the highly… Read more »

BrightWave Gives (and Takes Away) Impressive Content at Inbox Awesome

On November 9th, over 250 email geeks gathered in NYC for the 5th annual Inbox Awesome event. This one-day, boutique-style conference certainly delivered on their promise to provide insightful information on the future of email, messaging and productivity. The audience learned about 10 cutting-edge topics from 35 industry leaders, including BrightWave’s Vice President, Creative Director Laura Sullivan. She kicked off the ‘Inbox Interactive’ session with… Read more »

Two Recent Interviews with CEO Simms Jenkins

Sometimes, the best way to take a deeper dive into email marketing topics is to talk them out one on one. In these new interviews with CEO Simms Jenkins, you’ll find out how we’re implementing incremental innovation in an email agency, what the future of email looks like from a tech marketer’s perspective and much, much more. Adestra Email Summit LA  While we’re always willing… Read more »

What’s Up in Email? November 2017

With an epic office potluck, a quick break for Thanksgiving and a flurry of holiday campaign planning, November truly flew by here at BrightWave. Still, we made time to round up our favorite email articles of the month for you, our faithful What’s Up in Email? audience! Read on to find out about the growing importance of email brand guidelines, peruse a Movable Ink case… Read more »

Upcoming Email Marketing Events Featuring BrightWave

Whether you’re on the West or East Coast, you can catch BrightWave and other email pros presenting at two upcoming events: Adestra Email Summit LA and Movable Ink’s Email Transformation Tour. Adestra Email Summit LA WHEN: November 29, 2017 WHERE: Santa Monica, CA First up is the Adestra Email Summit LA, this Wednesday, November 29 in Santa Monica, CA, where marketers can discover new ways to improve… Read more »

BrightWave Announces Key Promotions in Multiple Departments

Sullivan, Middleton and Tuttle Elevated As Agency Continues to Grow & Innovate BrightWave, the leading email marketing and eCRM agency and ranked #1 for Client Satisfaction and Platform Expertise in the 2017 Email Agency Buyer’s Guide by The Relevancy Group, today announced the promotion of three employees to key leadership roles. These promotions will position BrightWave for continued growth and allow the firm to deliver… Read more »

Spotlight on Inbox Awesome

Former EiQ attendees, EiQ attendees-to-be and any other email marketers wanting to up their game before the end of year—you don’t want to miss this. Inbox Awesome, happening on November 9 in NYC, definitely qualifies as a brother from another mother to EiQ. In fact, three former EiQ speakers will reprise their speaker role at this leading email and messaging conference: Tara Clark from Zillow… Read more »

CEO Simms Jenkins Offers Holiday Email Advice for Forbes

The latest article from Forbes Agency Council, a group of leading media strategists, creatives and executives, features 15 tips for crafting a holiday marketing plan that really works and rounding off the list at #15 is an insightful email tip from BrightWave CEO Simms Jenkins. Check out his contribution and a load of other helpful hints for the holiday season in the article, “15 Things To Keep In… Read more »

BrightWave Expands Tech Team to Continue to Deliver Best-of-Breed Email Services

BrightWave, North America’s leading email marketing agency, today announced the appointment of Tunde Noibi as Senior Director, Platform Technology, a newly created position. He will lead BrightWave’s Technology Team and work closely with its top tier client list in fully leveraging existing and new technology, including but not limited to their marketing clouds. Noibi is no stranger to client success in complex and fast-moving technology… Read more »

Simms Jenkins Talks Company Growth with Jason Swenk

A growing company is a great problem to have. More clients means a bigger bottom line, but it also means more employees. Are you prepared to handle your internal team effectively? Do you know when you need to hire a human resources professional? What about a president? Simms explains when he filled these two positions and why. Check out Jason Swenk’s full blog post here.

BrightWave Takes Home 2017 Communicator Award

When kick-butt strategy, modern creativity, and flawless teamwork all come together for an amazing end of year campaign, we are proud of our team. When all these elements combine to boost us into award-winning status, “beaming” doesn’t begin to cover it. For over two decades, the Communicator Awards, sanctioned and judged by the Academy of Interactive & Visual Arts, has been recognizing innovative ideas and… Read more »

What’s Up in Email? May 2017

Last month, we may have slacked off and forgotten to put together our monthly email industry round-up. But we’re chalking that up to the recovery time we required after the epicness that was EiQ! This month, we are back with a vengeance, and lots of exciting email-y news. In this installment, you’ll find a short how-we’ve-been-doing article recapping our busy first quarter, an AdWeek piece… Read more »

BrightWave Off To Blazing Start in 2017

BrightWave, North America’s leading email marketing agency, continued to demonstrate its innovative leadership in the email and eCRM services industry with the addition of marquee new clients and thought leadership efforts that continue to separate the growing agency from its peers. Company Growth BrightWave’s new business wins in Q4, 2016 and 2017 have been substantial. New business in 2017 year to date is up over… Read more »