A growing company is a great problem to have. More clients means a bigger bottom line, but it also means more employees. Are you prepared to handle your internal team effectively? Do you know when you need to hire a human resources professional? What about a president? Simms explains when he filled these two positions and why. Check out Jason Swenk’s full blog post here.
When kick-butt strategy, modern creativity, and flawless teamwork all come together for an amazing end of year campaign, we are proud of our team. When all these elements combine to boost us into award-winning status, “beaming” doesn’t begin to cover it. For over two decades, the Communicator Awards, sanctioned and judged by the Academy of Interactive & Visual Arts, has been recognizing innovative ideas and… Read more »
Last month, we may have slacked off and forgotten to put together our monthly email industry round-up. But we’re chalking that up to the recovery time we required after the epicness that was EiQ! This month, we are back with a vengeance, and lots of exciting email-y news. In this installment, you’ll find a short how-we’ve-been-doing article recapping our busy first quarter, an AdWeek piece… Read more »
BrightWave, North America’s leading email marketing agency, continued to demonstrate its innovative leadership in the email and eCRM services industry with the addition of marquee new clients and thought leadership efforts that continue to separate the growing agency from its peers. Company Growth BrightWave’s new business wins in Q4, 2016 and 2017 have been substantial. New business in 2017 year to date is up over… Read more »
Around this time last Thursday, we were probably settling in for another eye-opening, mind-blowing EiQ session. There are dozens of little details from that day we won’t be forgetting anytime soon like those tasty custom chocolates on our signature EiQ cupcakes or that particularly interesting Patagonia campaign example. These 10 things, however, are far from little. Here are our top 10 favorite lessons from EiQ’s… Read more »
How should we describe Kristin Bond? In a nutshell: Long-time email nerd (est. 2008!), Women of Email co-founder, occasionally snarky marketing blogger, all-around boss. Kristin manages email marketing at Girl Scouts of the USA (maybe we can convince her to bring us some Thin Mints at EiQ?) and has sent millions of emails over the years for brands including Warby Parker, Gerson Lehrman Group and… Read more »
EiQ, the intelligent email gathering, is our newest brainchild and rapidly approaching liftoff. On March 30, in Atlanta, quite possibly the email capital of the world (more on that later), we will bring the digital marketing community together to celebrate the power of email and discuss which major trends are propelling the channel towards further greatness. There will be no talks about whether or not… Read more »
BrightWave, North America’s leading email marketing agency, and Bluecore, the leading Real-Time Interaction Management platform for Commerce, announced a partnership agreement to deliver fully integrated products and services to retail marketing organizations. BrightWave helps clients take their email programs to the next level and maximize return on investment, and will leverage Bluecore’s platform to better use customer data in the most meaningful and efficient way… Read more »
BrightWave, North America’s leading email marketing agency, and GlobalPath Translations, a full service foreign language translation company, announced a partnership agreement to deliver additional services to each other’s client rosters and increase capabilities as both companies continue to grow. GlobalPath Translations will help BrightWave expand its full-service campaign offerings to a bigger global scale, including the ability to translate client content into any major language,… Read more »
On March 30, 2017 in Atlanta, GA, marketing innovators and professionals will come together to celebrate the power of permission and performance at the email event EiQ, BrightWave officially announced today. With this event, called “the intelligent email gathering,” BrightWave will showcase its best-in-class thought leadership efforts while also bringing the email industry together for an unprecedented conference experience. The one-day event will also have… Read more »
What brought 17 rockstar BrightWave employees to donate their weekend (48 hours) to build over 57 email templates for 48 local Atlanta non-profits? Several weeks ago we rebooted a program at BrightWave called “Day of Awesomeness,” which was originally created by Simms Jenkins (our founder and CEO) to encourage employees to spend time on non-billable projects that would help us internally, push ideas for clients and, most importantly,… Read more »
An email revolution has begun! Well, sort of. If you geek-out about anything and everything related to email development, like us email nerds here at BrightWave, then you’ve probably heard all about Gmail’s “new” support for embedded styles and media queries. Gone are the days of in-lining styles and spotty responsive design for the Gmail App. But what does this actually mean for the future of… Read more »
Friday, September 30, 2016 is a day that will live in email nerd history. As documented so eloquently by our partner Litmus, Gmail will now support responsive design and improved message interactivity in the inbox. The News: Today, Google began rolling out new functionality that will enable responsive design, among many other capabilities that will provide Gmail users with better user experiences. A listing of… Read more »
BrightWave, North America’s leading email marketing agency, today announced the promotion of Thomas Barnhart to Vice President of Business Development where he will be responsible for revenue growth and all new business opportunities across the agency. This comes on the heels of substantial BrightWave wins, including being named the top independent email marketing agency by The Relevancy Group, making the Inc. 5000 list for the… Read more »
How much can an agency change in a year? That was my first bit of hesitation when asked to participate in The Relevancy Group’s Email Marketing Agency Buyer’a Guide for a second year. BrightWave was selected as one of the Leader’s in the 2015 version and we are incredibly busy these days, so what did we have to gain? That being said, our team collectively… Read more »
BrightWave announced today it has been named a leader among email marketing agencies by The Relevancy Group in its second annual Email Agency Buyer’s Guide and ranked the highest among independent firms in its Leaders Ring. Get the full report. The Relevancy Group, the firm founded by ex-Forrester Vice President/Principal Analyst and digital marketing expert David Daniels, commended BrightWave, stating, “BrightWave is an excellent choice for… Read more »
BrightWave released findings today based on extensive original research about Millennials and email, helping marketers make sense of a huge, important demographic, as well as providing actionable insights for creating engaging email campaigns that speak to the generation. The white paper, titled “Millennials + Email: How to Engage Email Natives,” found that Millennials prefer that brands they like communicate with them via email, point blank…. Read more »
Inc. magazine today ranked BrightWave No. 4,474 on its 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment: its independent small businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first… Read more »
Want to learn how to do email marketing right? Our CEO Simms Jenkins and other email influencers spoke about technology and the evolution of the inbox in a recent Adobe Marketing Cloud piece. Here’s a little taste of what he had to say: “The inbox will be smarter than ever in five years, which will require nimble and cutting edge tactics from email marketers that… Read more »
BrightWave, North America’s leading email marketing agency, today announced the hiring of Rich Wilson in the transformational role of Vice President of Customer Experience. He will lead BrightWave’s Strategy, Creative and Technology teams with an emphasis on orchestrating the most impactful customer journeys and behavioral marketing efforts for BrightWave’s blue-chip client list. The appointment is effective immediately. Wilson has a long track record of innovation… Read more »
BrightWave has been an outstanding strategic partner for Aflac, helping us optimize our complicated, multi-dimensional email programs. As a result, we’ve taken immediate action that positively impacts our business.
