BrightWave & GlobalPath Translations Partner to Better Serve Global Marketers

BrightWave, North America’s leading email marketing agency, and GlobalPath Translations, a full service foreign language translation company, announced a partnership agreement to deliver additional services to each other’s client rosters and increase capabilities as both companies continue to grow. GlobalPath Translations will help BrightWave expand its full-service campaign offerings to a bigger global scale, including the ability to translate client content into any major language,… Read more »

BrightWave Announces EiQ, the Intelligent Email Gathering

On March 30, 2017 in Atlanta, GA, marketing innovators and professionals will come together to celebrate the power of permission and performance at the email event EiQ, BrightWave officially announced today. With this event, called “the intelligent email gathering,” BrightWave will showcase its best-in-class thought leadership efforts while also bringing the email industry together for an unprecedented conference experience. The one-day event will also have… Read more »

BrightWave Brings Email Awesomeness to 48in48

What brought 17 rockstar BrightWave employees to donate their weekend (48 hours) to build over 57 email templates for 48 local Atlanta non-profits? Several weeks ago we rebooted a program at BrightWave called “Day of Awesomeness,” which was originally created by Simms Jenkins (our founder and CEO) to encourage employees to spend time on non-billable projects that would help us internally, push ideas for clients and, most importantly,… Read more »

Gmail’s Big Update: The Good, the Bad & the Possibilities

An email revolution has begun! Well, sort of. If you geek-out about anything and everything related to email development, like us email nerds here at BrightWave, then you’ve probably heard all about Gmail’s “new” support for embedded styles and media queries. Gone are the days of in-lining styles and spotty responsive design for the Gmail App. But what does this actually mean for the future of… Read more »

This is BIG: Gmail Adds Support for Media Queries

Friday, September 30, 2016 is a day that will live in email nerd history. As documented so eloquently by our partner Litmus, Gmail will now support responsive design and improved message interactivity in the inbox. The News: Today, Google began rolling out new functionality that will enable responsive design, among many other capabilities that will provide Gmail users with better user experiences. A listing of… Read more »

BrightWave Promotes Thomas Barnhart to Vice President of Business Development

BrightWave, North America’s leading email marketing agency, today announced the promotion of Thomas Barnhart to Vice President of Business Development where he will be responsible for revenue growth and all new business opportunities across the agency. This comes on the heels of substantial BrightWave wins, including being named the top independent email marketing agency by The Relevancy Group, making the Inc. 5000 list for the… Read more »

BrightWave Rises Higher in 2nd Annual Email Marketing Agency Buyer’s Guide

How much can an agency change in a year? That was my first bit of hesitation when asked to participate in The Relevancy Group’s Email Marketing Agency Buyer’a Guide for a second year. BrightWave was selected as one of the Leader’s in the 2015 version and we are incredibly busy these days, so what did we have to gain? That being said, our team collectively… Read more »

BrightWave Recognized as Top Independent Email Marketing Agency by The Relevancy Group

BrightWave announced today it has been named a leader among email marketing agencies by The Relevancy Group in its second annual Email Agency Buyer’s Guide and ranked the highest among independent firms in its Leaders Ring. Get the full report. The Relevancy Group, the firm founded by ex-Forrester Vice President/Principal Analyst and digital marketing expert David Daniels, commended BrightWave, stating, “BrightWave is an excellent choice for… Read more »

BrightWave Releases Original Research on Millennials & Email, Showing It’s the Channel for Engaging “Email Natives”

BrightWave released findings today based on extensive original research about Millennials and email, helping marketers make sense of a huge, important demographic, as well as providing actionable insights for creating engaging email campaigns that speak to the generation. The white paper, titled “Millennials + Email: How to Engage Email Natives,” found that Millennials prefer that brands they like communicate with them via email, point blank…. Read more »

For the 5th Consecutive Time, BrightWave Appears on the Inc. 5000 List

Inc. magazine today ranked BrightWave No. 4,474 on its 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment: its independent small businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first… Read more »

BrightWave CEO Quoted on Innovation & The Inbox

Want to learn how to do email marketing right? Our CEO Simms Jenkins and other email influencers spoke about technology and the evolution of the inbox in a recent Adobe Marketing Cloud piece. Here’s a little taste of what he had to say:  “The inbox will be smarter than ever in five years, which will require nimble and cutting edge tactics from email marketers that… Read more »

BrightWave Continues Growth, Adds Rich Wilson as Vice President of Customer Experience

BrightWave, North America’s leading email marketing agency, today announced the hiring of Rich Wilson in the transformational role of Vice President of Customer Experience. He will lead BrightWave’s Strategy, Creative and Technology teams with an emphasis on orchestrating the most impactful customer journeys and behavioral marketing efforts for BrightWave’s blue-chip client list. The appointment is effective immediately. Wilson has a long track record of innovation… Read more »

BrightWave Promotes Sullivan and Middleton to Two Key Posts

  BrightWave, North America’s leading email marketing agency, today announced the promotion of two existing employees as the agency continues its impressive momentum with continued substantial revenue and head count increases over the prior year. Laura Sullivan was named Creative Director. Sullivan will lead a team well known for designing and building industry-leading, innovative emails for the agency’s world class client list. The BrightWave design… Read more »

BrightWave CEO Simms Jenkins Makes List of Thought Leaders to Follow

We’re thrilled to announce that our CEO Simms Jenkins made the list of 103 Genuine Marketing Thought Leaders to Follow. To make the list, the marketing leader needed to be active on Twitter, an original thinker and a scholarly writer—all of which fit our fearless thought leader to a tee. Simms is amongst impressive company on the list, which features some of the most innovative… Read more »

BrightWave and Oracle Marketing Cloud Deliver Industry-Leading Email & eCRM Solutions

BrightWave, a leading email marketing agency in North America and Silver level member of Oracle PartnerNetwork (OPN), will be working with Oracle to provide services and solutions to clients on the Oracle Marketing Cloud. Oracle Marketing Cloud’s technology and vision is aligned with BrightWave’s knowledge to ensure each customer and prospect’s experience is a highly personalized and valuable one. Oracle Marketing Cloud is a complete… Read more »

BrightWave, A New Journey Begins

This week I’ll be starting a new and exciting chapter in my career by joining BrightWave as President. I’ve known Simms Jenkins (Founder) for many years and have watched his agency grow over the years. BrightWave has one of the best reputations in the industry, specifically known for ground-breaking work within Email and CRM marketing, which is no small feat in the ever-evolving agency environment and… Read more »

What Does the Addition of Choudhury Mean for BrightWave?

You may have seen the news about BrightWave adding Atlanta digital marketing and ad tech superstar Raj Choudhury to our already impressive BrightWave team. I wanted to share a little more insight on how that happened and what it means for the future of our business. I have known Raj for over a decade as we both served on the Atlanta Interactive Marketing Association (AIMA) Board… Read more »

BrightWave Announces Raj Choudhury as First President

BrightWave, North America’s leading email marketing agency, continues its impressive momentum as a category leader by appointing Raj Choudhury as the agency’s first President. Choudhury will be responsible for all internal aspects of the company. He will work closely with Founder and CEO Simms Jenkins to manage future growth while maintaining BrightWave’s high client satisfaction rankings, fueling its industry innovation and adding to its unique… Read more »

AIMA Celebrates Standout Digital Work, Including BrightWave

Sometimes you’ve just got to get together and give your community a massive high five. Last month’s Celebrate ATL showcase did just that, bragging on more than 100 outstanding digital marketing projects and campaigns created right here in the A-town. BrightWave had three excellent projects highlighted: Interface – Despite some long-held beliefs, evidence supports soft flooring as the best option for schools. This nurture campaign went… Read more »

BrightWave Continues Momentum with a Strong 2015

BrightWave, North America’s leading email marketing agency, continues its leadership in the growing email marketing and eCRM services industry. Fueled by new marquee clients, BrightWave also received accolades in a groundbreaking industry report and a spot on the prestigious Inc 5000 list for the fourth consecutive year. New Client Wins Care.com, Del Monte, General Growth Properties, Lowes Foods and Zumba® Fitness are among new clients… Read more »