BrightWave, North America’s leading email marketing agency, today announced the hiring of Rich Wilson in the transformational role of Vice President of Customer Experience. He will lead BrightWave’s Strategy, Creative and Technology teams with an emphasis on orchestrating the most impactful customer journeys and behavioral marketing efforts for BrightWave’s blue-chip client list. The appointment is effective immediately. Wilson has a long track record of innovation… Read more »
BrightWave, North America’s leading email marketing agency, today announced the promotion of two existing employees as the agency continues its impressive momentum with continued substantial revenue and head count increases over the prior year. Laura Sullivan was named Creative Director. Sullivan will lead a team well known for designing and building industry-leading, innovative emails for the agency’s world class client list. The BrightWave design… Read more »
We’re thrilled to announce that our CEO Simms Jenkins made the list of 103 Genuine Marketing Thought Leaders to Follow. To make the list, the marketing leader needed to be active on Twitter, an original thinker and a scholarly writer—all of which fit our fearless thought leader to a tee. Simms is amongst impressive company on the list, which features some of the most innovative… Read more »
BrightWave, a leading email marketing agency in North America and Silver level member of Oracle PartnerNetwork (OPN), will be working with Oracle to provide services and solutions to clients on the Oracle Marketing Cloud. Oracle Marketing Cloud’s technology and vision is aligned with BrightWave’s knowledge to ensure each customer and prospect’s experience is a highly personalized and valuable one. Oracle Marketing Cloud is a complete… Read more »
This week I’ll be starting a new and exciting chapter in my career by joining BrightWave as President. I’ve known Simms Jenkins (Founder) for many years and have watched his agency grow over the years. BrightWave has one of the best reputations in the industry, specifically known for ground-breaking work within Email and CRM marketing, which is no small feat in the ever-evolving agency environment and… Read more »
You may have seen the news about BrightWave adding Atlanta digital marketing and ad tech superstar Raj Choudhury to our already impressive BrightWave team. I wanted to share a little more insight on how that happened and what it means for the future of our business. I have known Raj for over a decade as we both served on the Atlanta Interactive Marketing Association (AIMA) Board… Read more »
BrightWave, North America’s leading email marketing agency, continues its impressive momentum as a category leader by appointing Raj Choudhury as the agency’s first President. Choudhury will be responsible for all internal aspects of the company. He will work closely with Founder and CEO Simms Jenkins to manage future growth while maintaining BrightWave’s high client satisfaction rankings, fueling its industry innovation and adding to its unique… Read more »
Sometimes you’ve just got to get together and give your community a massive high five. Last month’s Celebrate ATL showcase did just that, bragging on more than 100 outstanding digital marketing projects and campaigns created right here in the A-town. BrightWave had three excellent projects highlighted: Interface – Despite some long-held beliefs, evidence supports soft flooring as the best option for schools. This nurture campaign went… Read more »
BrightWave, North America’s leading email marketing agency, continues its leadership in the growing email marketing and eCRM services industry. Fueled by new marquee clients, BrightWave also received accolades in a groundbreaking industry report and a spot on the prestigious Inc 5000 list for the fourth consecutive year. New Client Wins Care.com, Del Monte, General Growth Properties, Lowes Foods and Zumba® Fitness are among new clients… Read more »
BrightWave, North America’s leading email marketing agency, and Gigya, the leader in Customer Identity Management, signed a partnership agreement to deliver additional products and services to each other’s client bases. BrightWave helps clients build better and smarter customer relationships across email and CRM channels for prominent brands like Aflac, Chick-fil-A, Mattress Firm and Mizuno. Gigya will work with BrightWave to deliver its customer identity management… Read more »
Adamo selected as finalist for Rising Star Award for BrightWave’s big night
BrightWave’s Jenkins wins inaugural award from Atlanta’s Interactive Marketing Association
Lyndsey Adamo of BrightWave named a finalist for AIMA’s prestigious Rising Star category
North America’s Leading Email Marketing Agency Makes Inc 5000 List for 3rd Consecutive Year
We just love it when a great plan comes together… BrightWave is a finalist for a prestigious New York City-based OMMA online media award for the first time ever. The nod for Best Email Campaign went to our team for an Equifax email that represents some of our best teamwork and most creative thinking on dynamic, personalized content to date. Equifax called on BrightWave to… Read more »
World, meet the new BrightWave logo. It’s fresh. It’s dynamic. It’s got just the right amount of modern pop. Just like us. Compliment fishing aside, our original logo had seen some years. Developed in 2003, it was a “trade project,” a barter for our email services that served us very well for over 11 years. It reflected all that we aspired to be as… Read more »
Simms Jenkins provides a fresh look at the email-related companies making a splash in the private sector and public markets.
Simms Jenkins provides analysis on the massive deal that shakes up the advertising world.
BrightWave’s Jenkins on why email seems to (finally) be in that sweet spot of convergence – consumers, marketers, and Wall Street all want a piece of the email industry.