The Inbox Audit: Stats Campaigns

With the transition into 2018, several of the email programs to which I subscribe took the opportunity to send year-in-review campaigns including activity-focused statistics.  If done well, this is an opportunity to easily surprise and delight subscribers by helping to illuminate the impact of interactions with the brand.  Here are a few of my favorites to help highlight the ways different brands leveraged personalized and… Read more »

Animation: How Much Is Too Much?

Animated gifs in email aren’t going anywhere soon. They can add an eye-catching and innovative element to even basic templates. Still, we’ve always warned our BrightWave clients to use animation somewhat sparingly. We assumed that too much animation can make a sleek design look “busy” and off-brand pretty darn quick. But you know what they say about assuming… Recently I was having a conversation with a… Read more »

BrightWave Brings Email Awesomeness to 48in48

What brought 17 rockstar BrightWave employees to donate their weekend (48 hours) to build over 57 email templates for 48 local Atlanta non-profits? Several weeks ago we rebooted a program at BrightWave called “Day of Awesomeness,” which was originally created by Simms Jenkins (our founder and CEO) to encourage employees to spend time on non-billable projects that would help us internally, push ideas for clients and, most importantly,… Read more »

BrightWave Continues Momentum with a Strong 2015

BrightWave, North America’s leading email marketing agency, continues its leadership in the growing email marketing and eCRM services industry. Fueled by new marquee clients, BrightWave also received accolades in a groundbreaking industry report and a spot on the prestigious Inc 5000 list for the fourth consecutive year. New Client Wins, Del Monte, General Growth Properties, Lowes Foods and Zumba® Fitness are among new clients… Read more »