As email marketers, it’s important to regularly check in on our strategies and key performance indicators. These assessments help us make sure that our strategies are matching our business goals and we are reporting on all vital KPIs. A commonly overlooked KPI is deliverability. It is absolutely surprising how many marketers don’t focus on it. If you don’t know where your messages are landing, in… Read more »
Jumping into the world of email marketing is daunting. Email terms, best practices, emerging technology, and platforms can be overwhelming. Luckily, I had BrightWave and a whole bunch of email nerds to teach me the ways of email marketing (not to mention the stellar sessions at EiQ). Here are some of the things I have learned in my first month of email marketing:… Read more »
The Atlanta Business Chronicle recently announced Atlanta’s 50 largest advertising and marketing firms as ranked by number of full-time employees. We’re thrilled to announce that BrightWave secured the 15th spot on this list, making us the top specialist marketing firm in Atlanta. Other Atlanta firms who made the list include Moxie, 22squared and Cooper Holding Inc. With several award wins for our client work,… Read more »
With EiQ just a few weeks away, a big move in the works and lots of excellent email building going on every single day here at BrightWave, the first two months of 2018 have flown by a little too quickly. January came and went with no new installment of What’s Up in Email. Please forgive us. To make it up to you, our fellow email… Read more »
With the transition into 2018, several of the email programs to which I subscribe took the opportunity to send year-in-review campaigns including activity-focused statistics. If done well, this is an opportunity to easily surprise and delight subscribers by helping to illuminate the impact of interactions with the brand. Here are a few of my favorites to help highlight the ways different brands leveraged personalized and… Read more »
Leading Email & eCRM Agency Takes Top Honors for Chick-fil-A, Cox Media Group and Hair Club Work BrightWave, the leading email marketing and eCRM agency, today announced that it has been named the winner in three major categories in the annual Marketer Quarterly Marketing Awards. These categories include Best Newsletter, Best Use of Triggered Email and Best Welcome Email or Welcome Series. These awards took… Read more »
Animated gifs in email aren’t going anywhere soon. They can add an eye-catching and innovative element to even basic templates. Still, we’ve always warned our BrightWave clients to use animation somewhat sparingly. We assumed that too much animation can make a sleek design look “busy” and off-brand pretty darn quick. But you know what they say about assuming… Recently I was having a conversation with a… Read more »
What brought 17 rockstar BrightWave employees to donate their weekend (48 hours) to build over 57 email templates for 48 local Atlanta non-profits? Several weeks ago we rebooted a program at BrightWave called “Day of Awesomeness,” which was originally created by Simms Jenkins (our founder and CEO) to encourage employees to spend time on non-billable projects that would help us internally, push ideas for clients and, most importantly,… Read more »
BrightWave, North America’s leading email marketing agency, continues its leadership in the growing email marketing and eCRM services industry. Fueled by new marquee clients, BrightWave also received accolades in a groundbreaking industry report and a spot on the prestigious Inc 5000 list for the fourth consecutive year. New Client Wins Care.com, Del Monte, General Growth Properties, Lowes Foods and Zumba® Fitness are among new clients… Read more »
BrightWave helped us develop the strong, consistent, brand-appropriate look and feel that we were missing—and helped us push the boundaries a little bit, too.
