2015’s Fastest-Growing and Most Valuable Email Marketing Companies

In the fourth edition of his annual review, BrightWave CEO Simms Jenkins highlights the most impactful companies in the email space. There are two parts to his review. The first part lists the fastest-growing email companies, firms that primarily focus on email and made the 2015 Inc. 5000 list. The second part looks at publicly traded companies with a focus on email. BrightWave makes the cut again this… Read more »

Connecting Firmly to the Cloud

This year’s Salesforce Marketing Cloud Connections event was held in New York City, and it was a busy and informative week. Check out my takeaways below: -Product enhancements from the ESPs are all about expanding the cloud and not necessarily about improving the email functionality and bells and whistles. Then again, Connections may be the largest digital marketing event but it is not an email… Read more »

4 Ways Email Should Look Different by 2020

IBM Amplify in San Diego provided me with the opportunity to get a glimpse into the future of Silverpop and to affirm some of my notions about how email marketing should evolve over the next five years. Deepak Advani, General Manager for IBM Commerce, shared an insight that was eye opening for me as a marketer because it pointed out how little marketers *actually* know about their customers. 81% of marketers say they have a… Read more »

Inbox Audit: Birthday Email Winners & Loser

Breakfast in bed, flowers, 1,001 social media well wishes: these are just a few of the things that I love about birthdays. Being recognized on your special day makes you feel valuable and downright important. And—attention email marketers—the same rules apply to birthday campaigns. Since it was just my birthday, let’s review a few of the offers I received to see what works and what… Read more »

6 Predictions for the Apple Watch & Email

With the long-awaited Apple Watch finally making its debut, email marketers should start preparing a plan on how to incorporate the growing “wearables” category into their marketing mix. More specifically, we’re concerned with how they will affect their email programs. Below are a few quick predictions for the almighty Apple Watch: 1. Long live the plain-text version Yes, it’s true; we hate to say it,… Read more »

The State of Email Marketing Mergers and Acquisitions

The first mergers and acquisitions wave of the relatively mature email marketing industry happened before, during, and immediately after the dot-com era, when we saw leading players like Bigfoot Interactive, FloNetwork, @Once, and CheetahMail get absorbed by bigger players. The email tidal wave continued post-recession as the channel re-established itself as the hub of digital. The big three of ExactTarget, Responsys and Silverpop were gobbled… Read more »

A Look Back at the 1st Email Spotlight

Last Thursday, BrightWave hosted the first ever Email Spotlight, a meeting of the minds for all things email. Basically, we gathered up some of the most progressive vendors, fantastic clients and sharpest digital minds in the business at our new office. Then we added some craft beer and signature drinks (hellllo, Opt In cocktails) then let the magic happen. And happen it did. We couldn’t… Read more »

The Digital Workhorse & The 1st Annual Email Spotlight

Email isn’t slowing down as it hits its stride during what we may look back down the road as the digital renaissance years. Digital communication channels are very fragmented across most demographics but email sits across the center of them all as the one and only true hub. Mainstream and niche business publications continue to write about this, having seemingly discovered this cyber fountain of… Read more »