IBM Amplify in San Diego provided me with the opportunity to get a glimpse into the future of Silverpop and to affirm some of my notions about how email marketing should evolve over the next five years. Deepak Advani, General Manager for IBM Commerce, shared an insight that was eye opening for me as a marketer because it pointed out how little marketers *actually* know about their customers. 81% of marketers say they have a… Read more »
Breakfast in bed, flowers, 1,001 social media well wishes: these are just a few of the things that I love about birthdays. Being recognized on your special day makes you feel valuable and downright important. And—attention email marketers—the same rules apply to birthday campaigns. Since it was just my birthday, let’s review a few of the offers I received to see what works and what… Read more »
With the long-awaited Apple Watch finally making its debut, email marketers should start preparing a plan on how to incorporate the growing “wearables” category into their marketing mix. More specifically, we’re concerned with how they will affect their email programs. Below are a few quick predictions for the almighty Apple Watch: 1. Long live the plain-text version Yes, it’s true; we hate to say it,… Read more »
The first mergers and acquisitions wave of the relatively mature email marketing industry happened before, during, and immediately after the dot-com era, when we saw leading players like Bigfoot Interactive, FloNetwork, @Once, and CheetahMail get absorbed by bigger players. The email tidal wave continued post-recession as the channel re-established itself as the hub of digital. The big three of ExactTarget, Responsys and Silverpop were gobbled… Read more »
Some people like to take jabs at email designers. They might refer to us as time travellers, stuck doing old school table-based designs and using techniques that were all the rage back in 2005. But us email designers have new ways to push the limits. Especially as the percentage of people opening emails on their mobile devices gets larger and larger and mobile clients have… Read more »
Last Thursday, BrightWave hosted the first ever Email Spotlight, a meeting of the minds for all things email. Basically, we gathered up some of the most progressive vendors, fantastic clients and sharpest digital minds in the business at our new office. Then we added some craft beer and signature drinks (hellllo, Opt In cocktails) then let the magic happen. And happen it did. We couldn’t… Read more »
Email isn’t slowing down as it hits its stride during what we may look back down the road as the digital renaissance years. Digital communication channels are very fragmented across most demographics but email sits across the center of them all as the one and only true hub. Mainstream and niche business publications continue to write about this, having seemingly discovered this cyber fountain of… Read more »
Meet the New Kid on the Block. No … not another boy band, but a new email client for our mobile devices that may see a meteoric rise, especially among the ranks of work-email addicts (like me). It may even generate as much buzz as Zayn’s departure from One Direction. I’d first heard about @Acompli from my pal @BrennanCarlson who was an early fan of the app. I wasn’t as quick… Read more »
<img class="aligncenter size-full wp-image-3392" src="http://www.brightwave.com/wp-content/uploads/2015/03/email-tales-from-the-trenches you could look here.jpg” alt=”email tales from the trenches” width=”600″ height=”400″ srcset=”http://www.brightwave.com/wp-content/uploads/2015/03/email-tales-from-the-trenches-300×email@example.com 600w, http://www.brightwave.com/wp-content/uploads/2015/03/email-tales-from-the-trenches-300×200.jpg 300w, http://www.brightwave.com/wp-content/uploads/2015/03/email-tales-from-the-trenches-360×240.jpg 360w” sizes=”(max-width: 600px) 100vw, 600px” /> Two savvy email marketers share some of the tips, tricks and war stories that come with the territory.
How far has the email marketing industry come in the last five years, and where will be five years from now? Simms Jenkins and industry experts weigh in.
Focus on these 5 areas as you solidify your email marketing plans this year