The 2014 Connections Journey

I attended my fifth Connections, the high profile music and booze fueled digital conference, this year blessed by glorious Indiana weather. After missing last year’s event I knew this conference was very different than in year’s past. How so you may ask? This is a Salesforce event – not an ExactTarget one, and while the ExactTarget Marketing Cloud gets nice ink all over the event… Read more »

Treat Your Audience with a Halloween Campaign

Pop quiz: when does the the holiday season start for retailers and other businesses? Maybe some ambitious planners take to the streets before Thanksgiving, but most are lucky to get promotions together by Black Friday, right? According to Experian Marketing Services, 49 percent of marketers planned to launch a holiday campaign before Halloween last year. More and more companies are acknowledging that there is a… Read more »

What the Heck Does Mindy Kaling Know About Digital Marketing?

  That’s a really good question. And the BrightWave crew is going to find out the answer. In a mere week from today. The Emmy-award winning actor, writer and producer, best known for her hilarious antics on “The Office,” will be one of two keynote speakers at this year’s ExactTarget Connections conference in Indianapolis. (She’ll take the stage after vlogger extraordinaire and, ahem, indie YA… Read more »

400 Reasons Why Email @*#$% Rocks

I can’t adequately describe in words the value of attending and participating in the Litmus Email Design Conference (aka #TEDC14). There was a palpable energy flowing from the moment the conference kicked off to the very end. The vibe was intimate, the content was focused, the weather was perfect – I got the sense that most everyone walked away excited and equipped with more of… Read more »