A great deal of innovation has happened in our humble and quietly thriving industry. There is an interesting history of the email service providers and that itself is worthy of a column. The ESP market was quite interesting 15 years ago and since I was on the buy side I can say it looks really different now. Want to read the Forrester Wave from 10… Read more »
<img class="aligncenter size-full wp-image-3392" src="http://www.brightwave.com/wp-content/uploads/2015/03/email-tales-from-the-trenches you could look here.jpg” alt=”email tales from the trenches” width=”600″ height=”400″ srcset=”http://www.brightwave.com/wp-content/uploads/2015/03/email-tales-from-the-trenches-300×firstname.lastname@example.org 600w, http://www.brightwave.com/wp-content/uploads/2015/03/email-tales-from-the-trenches-300×200.jpg 300w, http://www.brightwave.com/wp-content/uploads/2015/03/email-tales-from-the-trenches-360×240.jpg 360w” sizes=”(max-width: 600px) 100vw, 600px” /> Two savvy email marketers share some of the tips, tricks and war stories that come with the territory.