As the Litmus Email Design Conference winds down, we’re swimming in new, innovative ideas for our clients’ emails—like Scrooge McDuck backstroking in them. Here are four unexpected, immediate takeaways that we’re itching to implement. Right now. It’s time to blow up the CTA. Buy Now. Take the survey. Learn more. Bo-ring. And, as it turns out, these CTAs are pretty terrible at getting the job… Read more »
BrightWave’s Jenkins prescribes how to leverage existing metrics and subscriber behavior to better your email ROI.