I attended my fifth Connections, the high profile music and booze fueled digital conference, this year blessed by glorious Indiana weather. After missing last year’s event I knew this conference was very different than in year’s past. How so you may ask? This is a Salesforce event – not an ExactTarget one, and while the ExactTarget Marketing Cloud gets nice ink all over the event… Read more »
Jay Jhun, VP of Strategic Services at BrightWave Marketing, discusses the role of personalization in the customer journey, explains why leveraging data is like dating, and divulges his least-favorite ad-tech jargon.