Surprise Lessons from the Litmus Conference

  As the Litmus Email Design Conference winds down, we’re swimming in new, innovative ideas for our clients’ emails—like Scrooge McDuck backstroking in them. Here are four unexpected, immediate takeaways that we’re itching to implement. Right now. It’s time to blow up the CTA. Buy Now. Take the survey. Learn more. Bo-ring. And, as it turns out, these CTAs are pretty terrible at getting the job… Read more »

I’ve Got 99 Reasons…

Email continues to rock, and this week special guest contributor Jay Jhun of BrightWave provides some reasons why email is as powerful as ever – and maybe even better than ever.