Automation Nation

As we dig deeper into 2013, I predict even more companies will get on the marketing automation bandwagon and the marketing industry as we know it will become an ‘Automation Nation‘. By definition (and according to Wikipedia), marketing automation is the name given to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by… Read more »

The Changing Landscape of Email Investment

Simms Jenkins writes about what a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series.