Simms Jenkins writes about what a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part one in a two-part series.
Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series.
Simms Jenkins writes how and why Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two-part series.
Simms Jenkins offer up how to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two-part series.
What that means for digital marketers. Part one in a two-part interview.
You must pitch your email marketing program properly to win support from senior management.
Simms Jenkins offers up these must read tips for any digital marketer looking to make a mark in 2012.
Marketers will need to rethink how they communicate with subscribers. Start here with BrightWave CEO’s Tips.
Simms Jenkins provides a look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012.