When shopping online, many consumers prefer to compare products from different online retailers simultaneously to find the best deals. Once they find something they like, they’ll exit a few of those comparison sites with products still in their cart. Rather than viewing this as a loss, email marketers should see it as a prime opportunity to deploy a highly relevant triggered email. One of the… Read more »
President Raj Chourdhury made his second podcast appearance this summer in an interview with Sideways8. In this episode— “Don’t Follow the Digital Marketing Crowd”— Raj offers his insights on what is and isn’t working well in the digital marketing world, how to stand out of the crowd, and more. Check out the full interview with Raj and host Adam Walker below.
It’s time to talk about the flutter of clichés that are bound to hit inboxes in the upcoming months. You know the ones. “Styles to Fall for!” “Fall into Savings!” “No Tricks, Just Treats!” We here at BrightWave are laying down the creative law: no more. Seriously. And as you can see from our examples, your ever-so-fall headline is probably not going to stand… Read more »
Subject line writing may sound easy enough—it’s just a couple of words! Yet much of your emails’ success hinges on that first handful of syllables. We write subject lines pretty much daily here at BrightWave. They aren’t always perfect but they’re known to inspire darn respectable open rates. And we always follow these five subject line commandments when writing them: 1. Don’t clickbait. Just don’t…. Read more »
With email services booming, more companies than ever are partnering with email-focused agencies to take their email programs to the next level. A whopping 91 percent of marketers surveyed by The Relevancy Group stated that email marketing is an effective channel, in terms of delivering revenue results for their business. Email marketing value-added services are widely deployed, with 50 to 60 percent of respondents adopting these… Read more »
BrightWave helped us develop the strong, consistent, brand-appropriate look and feel that we were missing—and helped us push the boundaries a little bit, too.
