It’s time to talk about the flutter of clichés that are bound to hit inboxes in the upcoming months. You know the ones. “Styles to Fall for!” “Fall into Savings!” “No Tricks, Just Treats!” We here at BrightWave are laying down the creative law: no more. Seriously. And as you can see from our examples, your ever-so-fall headline is probably not going to stand… Read more »
Subject line writing may sound easy enough—it’s just a couple of words! Yet much of your emails’ success hinges on that first handful of syllables. We write subject lines pretty much daily here at BrightWave. They aren’t always perfect but they’re known to inspire darn respectable open rates. And we always follow these five subject line commandments when writing them: 1. Don’t clickbait. Just don’t…. Read more »
With email services booming, more companies than ever are partnering with email-focused agencies to take their email programs to the next level. A whopping 91 percent of marketers surveyed by The Relevancy Group stated that email marketing is an effective channel, in terms of delivering revenue results for their business. Email marketing value-added services are widely deployed, with 50 to 60 percent of respondents adopting these… Read more »
Our BrightWave team is incredibly responsive to our needs and is critical in helping us drive and measure positive customer engagement during a pivotal time in our business.
