5 Things Every Email Marketer Should Do Before Deploying an Email

It’s almost time. You’ve checked the copy, perfected the design, tested the email and reviewed the query. And now, it’s finally time to deploy the email.  Here at BrightWave, we rely on our technical campaign managers to deploy emails for some of the best brands around like Chick-fil-A, Credit Karma, HD Supply and more. This team is imperative to our process since they’re the last… Read more »

Inbox Audit: Abandoned Cart Edition

When shopping online, many consumers prefer to compare products from different online retailers simultaneously to find the best deals. Once they find something they like, they’ll exit a few of those comparison sites with products still in their cart. Rather than viewing this as a loss, email marketers should see it as a prime opportunity to deploy a highly relevant triggered email. One of the… Read more »

“Don’t Follow the Digital Marketing Crowd” Podcast with Raj Chourdhury

  President Raj Chourdhury made his second podcast appearance this summer in an interview with Sideways8. In this episode— “Don’t Follow the Digital Marketing Crowd”— Raj offers his insights on what is and isn’t working well in the digital marketing world, how to stand out of the crowd, and more. Check out the full interview with Raj and host Adam Walker below.    

5 Key Steps to Subject Line Success

Subject line writing may sound easy enough—it’s just a couple of words! Yet much of your emails’ success hinges on that first handful of syllables. We write subject lines pretty much daily here at BrightWave. They aren’t always perfect but they’re known to inspire darn respectable open rates. And we always follow these five subject line commandments when writing them: 1. Don’t clickbait. Just don’t…. Read more »

9 Questions to Ask When Selecting an Email Agency

With email services booming, more companies than ever are partnering with email-focused agencies to take their email programs to the next level. A whopping 91 percent of marketers surveyed by The Relevancy Group stated that email marketing is an effective channel, in terms of delivering revenue results for their business. Email marketing value-added services are widely deployed, with 50 to 60 percent of respondents adopting these… Read more »