Char-Broil Selects BrightWave as Email Agency of Record >


Leading email marketing agency continues growth and momentum as email agency of choice for the world’s leading brands.

Char-Broil, a division of W.C. Bradley Company based in Columbus, GA and one of the most recognized and respected outdoor cooking brands in the world, has named BrightWave as its email marketing agency of record. BrightWave was chosen for its deep expertise in email and eCRM as well as its understanding of Char-Broil’s business and strategic initiatives. The Atlanta-based agency has been recognized as the leading independent email agency and ranked #1 for client satisfaction and platform expertise, according to industry analyst The Relevancy Group.

“BrightWave was chosen after evaluating many agencies and vendors. BrightWave’s track record of delivering excellence for its impressive client list is the best we have seen,” stated Paige Farrow, Char-Broil’s Senior Director, Marketing. She added, “Our team has already seen an immediate impact as BrightWave has created a strategic plan and migrated our email program to a new and dynamic technology platform.”

“Char-Broil is an iconic brand, one we have long admired and hoped to work with. We expect great things for both its email subscribers and Char-Broil’s business performance as their email program evolves,” commented Simms Jenkins, BrightWave’s CEO. “Our team is very excited and honored to be a trusted partner for Char-Broil and we look forward to a successful long-term relationship.”

About BrightWave
BrightWave is the leading email marketing agency. With over 15 years of experience managing the best email programs in the country, BrightWave elevates eCRM and cross-channel programs through industry-leading innovation, relationship orchestration and pioneering inbox experiences. Learn more at

BrightWave also is the creator of EiQ, The intelligent email gathering. This one-day event on April 19, 2018 is where the industry community convenes and focuses on innovation and business impact. For more information on the event, please visit

About Char-Broil
Char-Broil® grills are forgiving grills. What does that mean? It means our grills make grilling enjoyable and stress free—the way it should be. It means our grills are reliable and easy-to-use, so anyone can cook delicious food without missing out on the good times of the cookout. Char-Broil® grills are designed with the entire experience in mind and the forgiving cooking technology inside every one of our products provides the tools and the confidence you need to get the most out grilling. With Char-Broil® grills and accessories, Now You’re Cookin’.®

See the full press release here.

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